Customer Reviews

30 Lies About Money: liberating your life, liberating your money

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This book is very promising. Its goals are ambitious. There are some insights. But unfortunately a lot is lost in commonsense. The author's style is also a factor. He seems to like to remind the reader that he is in Italy as if this would make any difference (if anything). He also seems to like to keep the reader waiting for the next revelation, for what is coming later. A nice attempt to keep interest, but rather a salesman's strategy. An intelligent reader will soon find out that there is one truth not told. It is too bad since this book could have been very insightful if the author cared about putting the pieces together well.

The author at one point says, "if you're in South America and have graduated to the very top of the league, you may be reading this in your private helicopter, which is now a necessity since you can no longer risk the dangers of visiting your friend by car." Anybody who has ever lived or spent enough time in South America will certainly laugh at this. One can certainly count the number of private helicopters flying over the skies of many South American cities, large, middle size and small. Maybe the 30 lies are not about money. A typo in the title of the book?

In one of the chapters, where the author "reveals" that high price is not equal high quality/service, some core principles of marketing and perceived price levels are not even mentioned.

The author does raise some interesting points by being argumentative. One does have the feeling that the author could do a lot more. But he does not. Maybe he should really get to know South America better. Or at least spend more time in Switzerland, where he can meet many money wizards. He does sign the end of the book stating that he is in Zurich.