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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business Paperback – November 15, 2010
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About the Author
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With over 20 years of marketing, branding, and copywriting experience, Susan is a seasoned corporate professional having spent much or her career developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.
Susan is the author of 10 books about marketing, branding, social media, and technology, and several of Susan's books (which have been translated into multiple languages) are used in university classrooms. As a professional speaker, Susan lectures professionals and students across the globe about marketing, social media, branding and more. She has also been interviewed by a wide variety of television, radio, print, and online media organizations about marketing-related topics.
Susan is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, and many more.
SUSAN GUNELIUS' WEBSITES, BLOGS AND PROFILES:
Follow me on Twitter: www.twitter.com/susangunelius
Friend me on Facebook: www.facebook.com/susangunelius
Connect with me on LinkedIn: www.linkedin.com/in/susangunelius
Top Customer Reviews
If you're new to internet promotion, this book will serve as a helpful primer. What's interesting is that not only will the tips offered help you connect with potential customers, but they can also improve your Google ranking.
Although the author isn't the first to cover the subject, she hits the nail on the head when it comes to creating useful content (articles, video and audio). She teaches the reader how to create content that your target audience would like, what mistakes to avoid, and how to make it personal. Even for experienced web marketers, the chapter on Social Media Marketing Tools is an excellent resource on where to promote your content.
The author follows that with an equally strong chapter on blogging, with a terrific list titled "20 Easy Business Post Blog Ideas." She also includes some excellent suggestions for Wordpress Blog plugins, several of which I immediately installed on client blogs. Even as an experienced blogger, I picked up some great new ideas from this chapter.
The book's chapter on Microblogging (Twitter) is worth its weight in gold. It teaches you what to Tweet about, how often to Tweet, and details 17 awesome Twitter apps to make promotion easier. And kudos to the author for stating the truth about Quality vs Quantity when it comes to Twitter followers.
Where the book falls a little short is the chapter on Facebook promotion. It left a lot to be desired if you were already familiar with Facebook, but an excellent supplement is "Likeable Social Media" by Dave Kerpen.Read more ›
True to its promise, 30-Minute Social Media Marketing really does provide the reader with several excellent examples of implementing a social media strategy on a daily basis in a relatively short time commitment. Read the book, and you've got the ground rules - along with lots of links to check out, tips to try, and tricks to streamline things.
The 80/20 Rule is great. The Quick Tips throughout the text are good.
This is a good book for those willing to invest long-term in a social media marketing plan, and I've recommended it to others who are just getting their feet wet at Twitter, Facebook, and LinkedIn. Particularly at its Kindle price, it's worth your purchase.
However, IMHO, there are limitations here. These keep me at the 4 star rating instead of the 5 star that I would like to give.
First of all, times are changing so fast that some of the information is already dated. Of course, this isn't the writer's fault, but it does limit the usefulness of the book.
Second, I question some of the times within the schedules here - particularly for newbies to social media.Read more ›
The text is very well-organized. The author obviously thought out her presentation before she wrote. Not a word is wasted in this book. The chapters are short but loaded with practical information, step-by-step strategies and tips. When you read a bit, you absolutely know what you should do next. The author does not attempt to lock her readers into one-size-fits-all plan, and yet manages to offer universally applicable step-by-step guidance.
Anyone who needs to get a social media marketing program running efficiently as soon as possible will love reading "30-Minute Social Media Marketing". This book is definitely not limited to beginners.
What a great book!
Most Recent Customer Reviews
Great book for social media marketing. Very down to earth and step by step process for getting started in this social media world.Published 12 months ago by Donald L Moore
I have read several books on social media marketing and this one is the best. It covers everything from blogging, facebook, twitter, digg, youtube, everything. Read morePublished 19 months ago by Author of Whatever Works
The book purchased opened new insights into marketing that will help me. I recommend this book to friends and family!Published 23 months ago by Jack Trapani
The title of this book should have been "200 Pages of Things Everyone Already Knows About Social Media." Save your pennyPublished on September 9, 2013 by Hungrypoet
30 Minute Social Media Marketing, is a great book to start entering the social media world, learn about different social media tools, some laws, ethics and even how to measure... Read morePublished on March 15, 2012 by CarlaSuarez
The 30 Minute Social Media Marketing book is a great addition to any marketing bookshelf. The best thing about the book is its exhaustiveness. Read morePublished on November 16, 2011 by Amazon Customer
I had barely started into the social media game when I picked up this book. Even though the social media market is fast paced and changes all the time, this information provided... Read morePublished on August 5, 2011 by Fred Zeglin
Small business owners looking to find a competitive edge need look no farther that this book. In the last week I have spent 30 minutes per day reading the book and 30 minutes per... Read morePublished on January 16, 2011 by David