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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business Paperback – November 15, 2010


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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business + 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!
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Editorial Reviews

About the Author

Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company, and is the author of more than half a dozen books. For more information, including ways to connect with Susan on the social Web, go to www.SusanGunelius.com.
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Product Details

  • Paperback: 272 pages
  • Publisher: McGraw-Hill; 1 edition (November 15, 2010)
  • Language: English
  • ISBN-10: 0071743812
  • ISBN-13: 978-0071743815
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,116,075 in Books (See Top 100 in Books)

More About the Author

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a marketing communications provider offering content marketing, branding, copywriting, social media marketing services. Her clients include Citibank, Cox Communications, About.com, and a variety of large and small organizations around the world.

With over 20 years of marketing, branding, and copywriting experience, Susan is a seasoned corporate professional having spent much or her career developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.

Susan is the author of 10 books about marketing, branding, social media, and technology, and several of Susan's books (which have been translated into multiple languages) are used in university classrooms. As a professional speaker, Susan lectures professionals and students across the globe about marketing, social media, branding and more. She has also been interviewed by a wide variety of television, radio, print, and online media organizations about marketing-related topics.

Susan is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, BusinessWeek.com, and many more.

SUSAN GUNELIUS' WEBSITES, BLOGS AND PROFILES:
www.KeySplashCreative.com
www.WomenOnBusiness.com
Follow me on Twitter: www.twitter.com/susangunelius
Friend me on Facebook: www.facebook.com/susangunelius
Connect with me on LinkedIn: www.linkedin.com/in/susangunelius

Customer Reviews

4.4 out of 5 stars
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Most Helpful Customer Reviews

11 of 13 people found the following review helpful By Georgia on November 17, 2010
Format: Paperback
I have "Blogging All-in-One for Dummies" by Susan Gunelius and loved it, so when this book came out about social media marketing I wanted to get it right away. I'm amazed by all of the information in this book. It includes links to tools, sample plans, and examples from small business owners rather than just big name brands that other books include. The best part for me is that this focuses on strategy. I'm not a marketing professional, so understanding WHY I might want to do one thing or another to promote my business through social media really makes this book worth every cent. Of course, it was less than $12, so I think I got way more than my money's worth. If you're trying to promote your business or your blog or yourself (or anything else frankly) online then you really need to read this book.
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3 of 4 people found the following review helpful By Compay on October 16, 2011
Format: Paperback Verified Purchase
I've developed several hundred websites over the last decade, marketed them for Google, and helped my clients make a great deal of money. But I'm always looking for new social media promotion books for fresh ideas.

If you're new to internet promotion, this book will serve as a helpful primer. What's interesting is that not only will the tips offered help you connect with potential customers, but they can also improve your Google ranking.

Although the author isn't the first to cover the subject, she hits the nail on the head when it comes to creating useful content (articles, video and audio). She teaches the reader how to create content that your target audience would like, what mistakes to avoid, and how to make it personal. Even for experienced web marketers, the chapter on Social Media Marketing Tools is an excellent resource on where to promote your content.

The author follows that with an equally strong chapter on blogging, with a terrific list titled "20 Easy Business Post Blog Ideas." She also includes some excellent suggestions for Wordpress Blog plugins, several of which I immediately installed on client blogs. Even as an experienced blogger, I picked up some great new ideas from this chapter.

The book's chapter on Microblogging (Twitter) is worth its weight in gold. It teaches you what to Tweet about, how often to Tweet, and details 17 awesome Twitter apps to make promotion easier. And kudos to the author for stating the truth about Quality vs Quantity when it comes to Twitter followers.

Where the book falls a little short is the chapter on Facebook promotion. It left a lot to be desired if you were already familiar with Facebook, but an excellent supplement is "Likeable Social Media" by Dave Kerpen.
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3 of 5 people found the following review helpful By Rebecca on March 30, 2011
Format: Kindle Edition Verified Purchase
First things first, let me explain where I'm coming from: I'm a writer who is paid to blog for others as well as consult and advise professionals on their social media endeavors. I bought this book - along with several others - in hopes that I could find several reference works for my clients to use. Fine - and me, too. I'm busy, and social media is such a time eater that I'm not nearly as involved as I used to be. Maybe one of these books could help me (along with my clients) maximize social media efforts in a minimum time frame.

True to its promise, 30-Minute Social Media Marketing really does provide the reader with several excellent examples of implementing a social media strategy on a daily basis in a relatively short time commitment. Read the book, and you've got the ground rules - along with lots of links to check out, tips to try, and tricks to streamline things.

The 80/20 Rule is great. The Quick Tips throughout the text are good.

This is a good book for those willing to invest long-term in a social media marketing plan, and I've recommended it to others who are just getting their feet wet at Twitter, Facebook, and LinkedIn. Particularly at its Kindle price, it's worth your purchase.

However, IMHO, there are limitations here. These keep me at the 4 star rating instead of the 5 star that I would like to give.

First of all, times are changing so fast that some of the information is already dated. Of course, this isn't the writer's fault, but it does limit the usefulness of the book.

Second, I question some of the times within the schedules here - particularly for newbies to social media.
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1 of 2 people found the following review helpful By Keith Swayne on March 25, 2011
Format: Paperback
Many books will tell you that you should use social media as a marketing tool, but almost none of them explain how to put social media tools to work a practical real-world plan. This book stands out as a truly excellent explanation of how to create a realistic, simple plan for social media marketing.

The text is very well-organized. The author obviously thought out her presentation before she wrote. Not a word is wasted in this book. The chapters are short but loaded with practical information, step-by-step strategies and tips. When you read a bit, you absolutely know what you should do next. The author does not attempt to lock her readers into one-size-fits-all plan, and yet manages to offer universally applicable step-by-step guidance.

Anyone who needs to get a social media marketing program running efficiently as soon as possible will love reading "30-Minute Social Media Marketing". This book is definitely not limited to beginners.

What a great book!
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