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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business Paperback


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Frequently Bought Together

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) + Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Price for all three: $38.73

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Product Details

  • Paperback: 272 pages
  • Publisher: McGraw-Hill; 1 edition (October 25, 2010)
  • Language: English
  • ISBN-10: 0071743812
  • ISBN-13: 978-0071743815
  • Product Dimensions: 9 x 6.1 x 0.7 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #801,154 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Susan Gunelius is president and CEO of KeySplash Creative, Inc., a full-service marketing communications company, and is the author of more than half a dozen books. For more information, including ways to connect with Susan on the social Web, go to www.SusanGunelius.com.

More About the Author

Susan Gunelius is President and CEO of KeySplash Creative, Inc., a marketing communications provider offering content marketing, branding, copywriting, social media marketing services. Her clients include Citibank, Cox Communications, About.com (a New York Times company), and a variety of large and small organizations around the world.

Several of Susan's books are used in university classrooms. As a professional speaker, Susan lectures professionals and students across the globe about marketing, social media, branding and more. She has also been interviewed by a wide variety of television, radio, print, and online media organizations about marketing-related topics.

Susan is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing-related articles have appeared on websites such as MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and many more.

With 20 years of marketing, branding, and copywriting experience, Susan is a seasoned corporate professional having spent much or her career developing and executing marketing programs for global and national organizations, including divisions of AT&T and HSBC.

SUSAN GUNELIUS' WEBSITES, BLOGS AND PROFILES:
www.KeySplashCreative.com
www.WomenOnBusiness.com
www.SusanGunelius.com
Follow me on Twitter: www.twitter.com/susangunelius
Friend me on Facebook: www.facebook.com/susangunelius
Connect with me on LinkedIn: www.linkedin.com/in/susangunelius

Customer Reviews

4.3 out of 5 stars
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See all 12 customer reviews
The text is very well-organized.
Keith Swayne
If you're trying to promote your business or your blog or yourself (or anything else frankly) online then you really need to read this book.
Georgia
All in all, I consider this a great book on social media marketing along with Kabani's the Zen of Social Media Marketing.
Amazon Customer

Most Helpful Customer Reviews

10 of 11 people found the following review helpful By Georgia on November 17, 2010
Format: Paperback
I have "Blogging All-in-One for Dummies" by Susan Gunelius and loved it, so when this book came out about social media marketing I wanted to get it right away. I'm amazed by all of the information in this book. It includes links to tools, sample plans, and examples from small business owners rather than just big name brands that other books include. The best part for me is that this focuses on strategy. I'm not a marketing professional, so understanding WHY I might want to do one thing or another to promote my business through social media really makes this book worth every cent. Of course, it was less than $12, so I think I got way more than my money's worth. If you're trying to promote your business or your blog or yourself (or anything else frankly) online then you really need to read this book.
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3 of 3 people found the following review helpful By Compay on October 16, 2011
Format: Paperback Verified Purchase
I've developed several hundred websites over the last decade, marketed them for Google, and helped my clients make a great deal of money. But I'm always looking for new social media promotion books for fresh ideas.

If you're new to internet promotion, this book will serve as a helpful primer. What's interesting is that not only will the tips offered help you connect with potential customers, but they can also improve your Google ranking.

Although the author isn't the first to cover the subject, she hits the nail on the head when it comes to creating useful content (articles, video and audio). She teaches the reader how to create content that your target audience would like, what mistakes to avoid, and how to make it personal. Even for experienced web marketers, the chapter on Social Media Marketing Tools is an excellent resource on where to promote your content.

The author follows that with an equally strong chapter on blogging, with a terrific list titled "20 Easy Business Post Blog Ideas." She also includes some excellent suggestions for Wordpress Blog plugins, several of which I immediately installed on client blogs. Even as an experienced blogger, I picked up some great new ideas from this chapter.

The book's chapter on Microblogging (Twitter) is worth its weight in gold. It teaches you what to Tweet about, how often to Tweet, and details 17 awesome Twitter apps to make promotion easier. And kudos to the author for stating the truth about Quality vs Quantity when it comes to Twitter followers.

Where the book falls a little short is the chapter on Facebook promotion. It left a lot to be desired if you were already familiar with Facebook, but an excellent supplement is "Likeable Social Media" by Dave Kerpen.
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3 of 4 people found the following review helpful By Rebecca on March 30, 2011
Format: Kindle Edition Verified Purchase
First things first, let me explain where I'm coming from: I'm a writer who is paid to blog for others as well as consult and advise professionals on their social media endeavors. I bought this book - along with several others - in hopes that I could find several reference works for my clients to use. Fine - and me, too. I'm busy, and social media is such a time eater that I'm not nearly as involved as I used to be. Maybe one of these books could help me (along with my clients) maximize social media efforts in a minimum time frame.

True to its promise, 30-Minute Social Media Marketing really does provide the reader with several excellent examples of implementing a social media strategy on a daily basis in a relatively short time commitment. Read the book, and you've got the ground rules - along with lots of links to check out, tips to try, and tricks to streamline things.

The 80/20 Rule is great. The Quick Tips throughout the text are good.

This is a good book for those willing to invest long-term in a social media marketing plan, and I've recommended it to others who are just getting their feet wet at Twitter, Facebook, and LinkedIn. Particularly at its Kindle price, it's worth your purchase.

However, IMHO, there are limitations here. These keep me at the 4 star rating instead of the 5 star that I would like to give.

First of all, times are changing so fast that some of the information is already dated. Of course, this isn't the writer's fault, but it does limit the usefulness of the book.

Second, I question some of the times within the schedules here - particularly for newbies to social media.
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By Jack Trapani on March 6, 2014
Format: Paperback Verified Purchase
The book purchased opened new insights into marketing that will help me. I recommend this book to friends and family!
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The title of this book should have been "200 Pages of Things Everyone Already Knows About Social Media." Save your penny
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Format: Paperback Verified Purchase
30 Minute Social Media Marketing, is a great book to start entering the social media world, learn about different social media tools, some laws, ethics and even how to measure results in a general way. It should be your starting point. You will find different advices and tips very useful to help you organize and create the best social media marketing plan for you, your business and your audience. The most important thing is that you have to invest more time looking for information and networking instead of promoting your own business in order to have an efficient and effective social media impact; as Gunelius said: "We use social media to serve, not to sell" that is the main thing you need to understand.
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