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The 30-Minute Vegan's Taste of the East: 150 Asian-Inspired Recipes--from Soba Noodles to Summer Rolls Paperback – July 6, 2010

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  • The 30-Minute Vegan's Taste of the East: 150 Asian-Inspired Recipes--from Soba Noodles to Summer Rolls
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Editorial Reviews


Library Journal, 6/25/10
“The vegan's answer to Rachael Ray and Mr. Food, this is recommended for anyone wishing to re-create their favorite Asian restaurant dishes without the meat.”

Blogcritics, 6/29/10
“For vegetarians who are ready to take the step to vegan and omnivores that would like to add animal-free dishes to their diet, The 30 Minute Vegan’s Taste of the East offers an array of dishes that will make their experimentation easy. Vegans will find it is an excellent addition to their cookbook libraries.”
VegCooking Chef Spotlight
“Mark Reinfeld is poised at the leading edge of contemporary vegan cooking.”

The Hungry Vegan blog, 7/9/10
“Like accelerated culinary nirvana…Whether you want to impress your friends and family with your cooking prowess or you just enjoy eating great Asian cuisine, get yourself a copy of The 30 Minute Vegan's Taste of the East. It will inspire and delight you and awaken the creative culinary genius within you.”

Portland Oregonian, 7/13/10
“There's a…’keep it simple’ approach to Taste of the East. Murray and Reinfeld must have been thinking weeknight suppers with the 150 recipes they've assembled, which includes hearty noodle and rice bowls, Indian stews, Chinese stir fries and Southeast Asian fusion”
The Hippo, 7/15/10
“Aside from its veganness, Taste of the East also offers a nice little primer on the differences between the cuisines of Japan, China, Thailand and India…Vegan or not, if you’re looking to expand into Asian cooking, Taste of the East can offer a good guide.”
Basil & Spice, 7/18/10
“An excellent cookbook for cooking Asian food in less than 30 minutes…The acquisition would be perfect for dieters everywhere.”
Leslie Loves Veggies Blog, 7/25/10
“Complete with at-a-glance cooking charts, key Asian pantry ingredients, all-new preparation techniques, and unique cooking tips, Taste of the East is a must-have addition to your cookbook shelf.”

Chicago Vegan Restaurant Examiner, 8/19/10
“The recipes pop with bright flavors, like their Panang Curry and Tofu Tikka Masala and luscious textures, like the silky Mango Custard Pudding and Coconut Spinach Rice. Not only do the recipes emphasize fresh, healthy preparations, but they are a breeze to put together, most clocking in at thirty minutes or less with prep and cooking time included unless otherwise indicated…This cookbook is for anyone from the novice to the experienced home cook: anyone who loves the bold, satisfying aromas and flavors at the Indian buffet or wonders how much she could improve on the sesame tofu at the local Chinese restaurant should run out and get this gem of a cookbook. I've only had it for a few weeks and it has already found its way into my top ten cookbook rotation. Very impressive!”

January Magazine, 8/29/10
“Even non-vegans will enjoy these simple and well-described recipes for Madras Curry, Mu Shu Vegetables, Pad Thai, Wontons and more.”, 9/6/10
“A new recipe book that will inspire you to cook…Will be useful for those wanting to try new flavors or improve their health through diet.”

Midwest Book Review, September 2010
“An extraordinary compilation of vegan dishes…The recipes' instructions are described at length in user-friendly detail. Simple cooking charts, suggested preparation techniques, cooking tips and more round out this excellent, easy-to-use addition to any vegan cookbook collection.”, 10/07/10
“When time is limited and you want to try something new and Asian, reach for Mark Reinfeld and Jennifer Murray’s wonderful cookbook. Whether you have experience with Asian cuisine or want to learn more about foods from the East, this is one you are sure to enjoy again and again.”

White Pumpkin Seeds Blog, 10/07/10
“The kick of hot peppers, blends of exotic spices, and the crispness of fresh vegetables all await you inside the covers of this must-try cookbook.”

San Francisco Book Review, October 2010
“A great way to introduce vegan cooking to your kitchen…The kick of hot peppers, blends of exotic spices, and the crispness of fresh vegetables await you inside the covers of this must-try cookbook.”

“Mark and Jennifer are on the cutting edge of healthy dining. This is vegan cuisine at its finest.”

Deborah Madison, author of Vegetarian Cooking for Everyone and Local Flavors
“Whether you are vegan or not, this is a very appealing collection of recipes. I know they’re going to become part of my culinary life.”

The Vegetarian, Winter 2010
“With wonderful recipes on every page, this book takes you on a culinary journey through India, China, and Japan imparting all you need to know to recreate the flavors of the east.”
Midwest Book Review, December 2010
“An outstanding survey highly recommended for any culinary collection where vegan cooking is of interest.”, 12/18/10
“If you gave up a dish when you became vegan and never thought you’d see it again, have a look at this book; you’re likely to find it here...Once you find your lost beloved, try a new recipe to go with it. You’ll be glad you did!”

As a Vegan (blog), 6/25/11
“I would highly recommend this book to both those who need to prepare meals quickly and those who enjoy cooking.”

About the Author

Mark Reinfeld is founding chef of the celebrated Blossoming Lotus restaurant. His cookbook, Vegan Fusion World Cuisine, won a Gourmand Award for Best Vegetarian Cookbook in the USA. Along with Reinfeld, Jennifer Murray is the coauthor of The 30-Minute Vegan and The Complete Idiot’s Guide to Eating Raw. She teaches vegan cooking, baking, and raw food preparation classes internationally. They live in Kaua’i, Hawaii.

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Product Details

  • Paperback: 304 pages
  • Publisher: Da Capo Lifelong Books; Original edition (July 6, 2010)
  • Language: English
  • ISBN-10: 0738213829
  • ISBN-13: 978-0738213828
  • Product Dimensions: 7 x 0.6 x 9.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (35 customer reviews)
  • Amazon Best Sellers Rank: #119,439 in Books (See Top 100 in Books)

More About the Author

Mark Reinfeld is the author or coauthor of six cookbooks. including his latest book, The 30 Minute Vegan Soups On! - over 100 recipes for Vegan Soups for the Chicken's Soul. His books include, The 30 Minute Vegan's Taste of Europe, The 30-Minute Vegan, The 30-Minute Vegan's Taste of the East, The Complete Idiot's Guide to Eating Raw, and Vegan Fusion World Cuisine. He is currently working on his seventh book, Healing with Vegan Foods.

Mark Reinfeld is the winner of's Recipe of the Year Award for 2011 and has over 20 years experience preparing creative vegan and raw food cuisine. Mark was the Executive Chef for the North American Vegetarian Society's 2012 and 2013 Summerfest, one of the largest vegetarian conferences in the world. He is described by as being "poised on the leading edge of contemporary vegan cooking". He is the founding chef of the Blossoming Lotus Restaurant, winner of Honolulu Advertiser's 'Ilima Award for "Best Restaurant on Kaua'i". Mark is also the recipient of a Platinum Carrot Award for living foods - a national award given by the Aspen Center of Integral Health to America's top "innovative and trailblazing healthy chefs.

Mark received his initial culinary training from his grandfather Ben Bimstein, a renowned chef and ice carver in New York City. He developed his love for World culture and cuisine during travel journeys through Europe , Asia and the Middle East . In 1997, Mark formed the Blossoming Lotus Personal Chef Service in Malibu , California. To further his knowledge of the healing properties of food, he received a Masters Degree in Holistic Nutrition.

His first cookbook, Vegan World Fusion Cuisine, coauthored with Bo Rinaldi and with a foreword by Dr. Jane Goodall, has won several national awards, including "Cookbook of the Year', 'Best New Cookbook', 'Best Book by a Small Press' and a Gourmand Award for 'Best Vegetarian Cookbook in the USA '. In addition Mark coauthored The Taste Of The East, The 30-Minute Vegan and The Complete Idiot's Guide to Eating Raw. Mark's latest book, The 30 Minute Vegan's Taste of Europe was featured on the cover of Vegetarian Times Magazine as one of the top five cookbooks of 2012. The book was also named one of the top ten cookbooks of 2012 by VegNews.

He currently offers online vegan cooking lessons at as well as vegan cooking and raw food preparation consulting, cookbooks, recipe development, cooking classes, workshops, chef training, intensives and retreats in both North America and Europe. If you would like to learn more about Vegan Fusion Cuisine please sign up for our Vegan Fusion Newsletter.

For more information, please visit

Customer Reviews

Most Helpful Customer Reviews

59 of 59 people found the following review helpful By Gail DR on July 8, 2010
Format: Paperback
As soon as I heard about this book, I couldn't wait to get my hands on a copy. After all, what foodie (vegan or otherwise), wouldn't love a book filled with 150 Asian-inspired recipes you can prepare in 30 minutes or less? With a collection of delectable dishes from Afghanistan to Viet Nam, The 30-Minute Vegan's Taste of the East held the promise of accelerated culinary nirvana.

I am already a huge fan of the authors' best-selling book, The 30 Minute Vegan. So I wondered if they could they possibly outdo themselves with another collection of 30-minute recipes? As soon as I honed in on the recipe for Vanilla Cardamom Rose Lassi on page 38, I quickly realized they had.

The most enticing ingredients combine to create a romantic beverage that is intoxicatingly fragrant. I felt at ease substituting coconut milk kefir for the coconut milk yogurt suggested in this recipe, with palate-pleasing results. "Suggested" really is the key word in all of this book's wonderful recipes. In both 30-Minute Vegan books, authors Reinfeld and Murray encourage readers to experiment and have fun playing with the recipes. While many authors invite readers to create their own variations, in an almost magical way, Reinfeld and Murray truly inspire such creativity.

Like a mystery novel page-turner just waiting to be devoured, Taste of the East excited both my curiosity and my taste buds. With dishes like Tibetan Dumplings, Tempeh Vegetable Korma, and Arame Lotus Root Sauté, it was agonizingly difficult choosing the next recipe to sink my teeth into. Thoughtfully, Taste of the East is organized by country of origin, so you don't have to wait to get to the end of the book to get to the dessert recipes.
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52 of 63 people found the following review helpful By Kevin Smith on March 6, 2011
Format: Paperback
I wonder if the writers bothered to eat all of these dishes first...some are so inedible that no one who even tasted them would've dared to include them in a cookbook. After making a dozen of these dishes, I give this book a thumbs down, mainly because of how slapped-together the recipes seem. This is not authentic Indian cooking in any way; vegan or not. It's like they just looked some recipes up online and then slightly modified them without ever trying them once. Out of ten Indian dishes, and one each Thai and Chinese, three were good and the rest ranged from mediocre to boring to just plan disgusting. The directions are often vague (they call for "mustard seeds" sometimes...well, brown or yellow? The two are totally different flavors) and I found that the cooking times were underestimated (most of this stuff takes longer than 30 minutes) and most recipes didn't have nearly enough sauce or spices to cover the main ingredients.

Plus, the writers seem to have ignored some really basic cooking techniques. The dhal on page 5 called for 8 1/2 cups of water. I knew that would be too much, so I reduced it to 6 and it was still way too much. You shouldn't be bale to shoot dhal out of a hose to water your plants with; you should be able to eat it with a fork. The coconut spinach rice on page 10 is the blandest, most tasteless imitation of paste I've ever made out of a cookbook. I tried to spice it up afterwards, but nothing could save it. Worst of all, the cauliflower chickpea subji on page 19 was absolutely inedible. Anyone who cooks with cardamom should know that 1/2 teaspooon is total overkill, but I followed their directions. It turned out exactly like I guessed; bitterly awful. I couldn't eat a single bite. You owe me a medium carrot and half a head of cauliflower dudes.
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11 of 12 people found the following review helpful By Lisa & Joe on September 8, 2010
Format: Paperback
Kudos and gratitude to Mark Reinfeld and Jennifer Murray for 30 MINUTE VEGAN: TASTE OF THE EAST and continuing to transform our culinary reality one incredibly delicious/healthful/creative recipe at a time!

These Asian inspired creations explode with taste and leave us and our friends wanting more. Luckily there are 150 gems in this latest cookbook, so we'll be busy indulging our own palettes and inspiring others' till the last dish has been made...

Lisa and Joe Rich
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7 of 7 people found the following review helpful By Lindsay S. Nixon on December 25, 2010
Format: Kindle Edition
I LOVED 30 Minute Vegan so I had high expectations for this follow-up book. The authors did it again! Another book filled with healthy, delicious recipes that come together quickly. I am ADDICTED to the mango custard. It's become my post workout treat. I also like how this cookbook has opened my eyes to new ingredients--I've dabbled in Eastern cooking before (Thai, Indian) but I feel like I really know what those cuisines are about now!!
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6 of 6 people found the following review helpful By Greensong on March 31, 2011
Format: Paperback
When I want to buy cookbook I thumb through the pictures and recipes seeking 5 or 6 that I inspire me to go home and try the out right away. If in the end I find 3 or 4 recipes that I really like a lot I feel like I've done well with my purchase and I'm very happy. The Taste of the East far exceeded both these criteria. Having cooked quite a bit, I always look at recipes as a jumping off point. Because most cookbooks need to appeal to the biggest cross section of people, I find that recipes in general tend to side towards lighter hand when it comes to flavor intensity. Invariably, after trying a recipe once as written, I add to, and embellish them to make them my own. With this book that was not so much the case. Many of the recipes, especially the curries, were rich, delicious and full of great flavors just as written.

I have tried a variety of recipes from this book so far and have been very pleased with the results. The Thai Coconut Soup, with the Summer Rolls made a beautiful and scrumptious meal which friends raved about especially when served with the peanut sauce. Of the Indian dishes we tried the Madras Curry and the Tempeh Vindaloo both of which were full of flavor and met approval all around the table. The Roasted Garlic Chutney is both unusual and amazing. It makes a fantastic spread on crackers and makes wraps something to write home about.

While it is true that I didn't manage all of the recipes in exactly 30 minutes it was pretty easy to see that the ones with a lot of vegetables to chop would take me longer. So, if I only had 30 minutes to cook I didn't use those recipes as there were plenty of others that I could manage in ½ hour. I also noticed that the dhal recipe didn't seem quite right.
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