There are lots of resources available for those who want to gain an in-depth knowledge of traditional marketing, branding, communications, social media marketing, viral and word-of-mouth marketing, holding events and the like; but there are few resources that marry creative, practical ideas and content to the ‘how-to’ of 'what to do' every day when it comes to marketing. That’s where 365 Days of Marketing comes in. 365 Days of Marketing can be used by anyone to get followers, stimulate referrals and build business. Beyond that, it will put "marketing" into a new light for non-marketing professionals. 365 Days of Marketing will give you everyday-sized, practical 'nutritious helpings' of marketing concepts--you'll see how marketing actually fuels nearly every aspect of your business. Marketing doesn’t have to be your passion. If you are passionate about your customers, your employees and your business, utilizing 365 Days of Marketing will help you build a bigger role for your business in the lives of your clients, develop customer loyalty and employee engagement, stimulate referrals, increase brand awareness and the influence you have in your community using traditional, social media, community and event-based marketing.
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Elizabeth Kraus is the owner of Be InPulse branding, marketing and design and the author 365 Days of Marketing, Make Over Your Marketing and 12 Months of Marketing for Salon and Spa. She has a passion for promoting local, independently-owned businesses and prides herself on crafting creative solutions that can help them compete with businesses of any size. Elizabeth says, "Everything is marketing. To build a strong business requires that you become aware that your 'brand' (everything that people believe to be true about you or your business) is being built and enhanced -- or damaged -- in the minds of clients and prospects, each and every time they come into contact with you or with any aspect of your business. "Since people's perceptions about your business (and you) are being influenced at every touch point, it's vital for the business owner to think through the customer experience from beginning to end, from the first possible point of contact or exposure through the shopping trip, appointment or visit itself, to what will happen afterward. "Developing a more holistic approach, analyzing and taking control of all of the many variables that might occur gives the business owner the opportunity to design a truly exceptional and exceptionally satisfying customer experience." For more information, visit www.12monthsofmarketing.com.
Elizabeth Kraus is the owner of Be InPulse branding, marketing and design and the author 365 Days of Marketing, Make Over Your Marketing and 12 Months of Marketing for Salon and Spa. (12monthsofmarketing.com)
She has a passion for promoting local, independently-owned businesses and prides herself on crafting creative solutions that can help them compete with businesses of any size.
Elizabeth says, "Everything is marketing. To build a strong business requires that you become aware that your 'brand' (everything that people believe to be true about you or your business) is being built and enhanced -- or damaged -- in the minds of clients and prospects, each and every time they come into contact with you or with any aspect of your business.
"Since people's perceptions about your business (and you) are being influenced at every touch point, it's vital for the business owner to think through the customer experience from beginning to end, from the first possible point of contact or exposure through the shopping trip, appointment or visit itself, to what will happen afterward.
"Developing a more holistic approach, analyzing and taking control of all of the many variables that might occur gives the business owner the opportunity to design a truly exceptional and exceptionally satisfying customer experience." For more information, visit www.12monthsofmarketing.com.
The author's conversational tone makes it feel like I have just hired my very own marketing consultant - - - but one I can talk to at midnight in my pajamas for less than the cost of lunch. In my initial consultation, I tackled the concise Marketing 101 section. The absence of long, theory-based explanations makes it easy-to-follow and PRACTICAL! Especially impressive is the simple and straight-forward approach to social media and web-based marketing. I walked away with an understanding of how to create a framework for consistent and engaging communication with my target audience using ideas that were easy to implement immediately. In my next several sessions, I felt as though I were brainstorming with my consultant: the book provides a list of promotions, activities, and themes broken down month-by-month, week-by-week, and day-by-day. Sticky notes in hand, I flagged a number of ideas that seem like a perfect match for my marketing goals. I appreciate the variety of proposals, ranging from simple ideas for monthly newsletter themes to ambitious partnership events with local businesses. Never preachy or pedantic, the book got me fired-up about some strategies I could really see myself using. This is a resource I can imagine myself returning to again and again for new ideas and inspiration. If you are looking for marketing plans or ideas but don't have the time or money to sit down with a marketing consultant, then this book is a must-have!
