365 Marketing Meditations (Paperback)

by Richard S. Levick (Author), Larry Smith (Author)

Editorial Reviews

Product Description
This book of daily meditations outlines the most important rules of marketing. It also provides a pathway to help marketers know when those rules should be broken, and to have the courage to break them.

Product Details

• Paperback: 371 pages
• Publisher: Watershed Press; 1st edition (2005)
• Language: English
• ISBN-10: 097599851X
• ISBN-13: 978-0975998519
• Average Customer Review: 5.0 out of 5 stars See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #707,677 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Amazing, January 23, 2006

A Kid's Review

when I cracked open this book I was amazed, how could these hints be so concise and yet guide me through my day to day life as a Pen salesmen. Now my small town pen shop is bringing in 20000 dollar revenues, but our costs are 21000 but its ok. Anyway when you buy this book know that man with no college degree, yet has accomplished so much says "this book is good" i give it 5 thumbs up and would recommend it to anyone who sells stuff.

1 of 2 people found the following review helpful:

5.0 out of 5 stars Daily Guidance, May 16, 2005

By	Marcia Newell "The NewinCo, Inc." (Washington, DC) - See all my reviews (REAL NAME)

Reading the daily entry in 365 Marketing Meditations has replaced checking voicemail messages as the first order of the business day. There is powerful magic in being reminded to use the direct and effective marketing tenets so clearly set forth here. This remarkable tool sits on the desks of my key clients and employees and has engendered numerous, lively dialogues about the service oriented approach to client service. Its messages are potent and true.

1 of 2 people found the following review helpful:

5.0 out of 5 stars "A Must Read", May 13, 2005

By	University Administrator - See all my reviews

I was so impressed with "365," I ordered copies for my colleagues at the University. With its daily entries, this book keeps marketing in the forefront as we endeavor to positively position our organizations. Its approach is about as simple as one can imagine - getting to the root issues of marketing, often in just a sentence -- yet as direct and powerful as I have ever read. It is the perfect book to leave by your bedside or on your desk, to remind you every day of what is crucial about marketing.