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3c: A Proven Alternative to MRPII for Optimizing Supply Chain Performance
 
 
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3c: A Proven Alternative to MRPII for Optimizing Supply Chain Performance [Hardcover]

F Xavier Gurrola-Gal (Author), Miguel Fernandez-Ranada (Author), Enrique Lopez-Tello (Author)
4.1 out of 5 stars  See all reviews (8 customer reviews)

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Book Description

June 25, 1999 1574442716 978-1574442717 1
Lack of materials or goods to satisfy customer orders under current market conditions represents an extremely costly and important problem facing businesses today. This is a problem that companies have spent hundreds of millions of dollars trying to solve. This book introduces a new theory, 3C, which will solve these problems.
The authors, experts from Lucent Technologies, discuss in detail the relationship between the 3Cs - capacity, commonality, and consumption - and how this relationship can revolutionize your business. You will learn how to: reduce overhead expense and improve shipping performance by using the business capacity as the basis for materials planning; reduce investments in inventory by using the commonality of components; obtain dramatic improvements in the lead time of customer orders by using the actual consumption of materials instead of inaccurate sales forecasts as the basis for purchasing.
The new and exciting techniques based on 3C generate immediate business benefits, for example: executing the purchasing function with a new criteria and formulae that can eliminate material shortages and significantly improve shipping performance, sales volumes, operating expense and company image.
3C-A Proven Alternative to MRPII for Optimizing Supply Chain Performance gives you the knowledge and practical guidelines to better manage end-to-end Supply Chains and eliminate the expensive and annoying problem of material shortages that most businesses suffer.

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Product Details

  • Hardcover: 272 pages
  • Publisher: CRC Press; 1 edition (June 25, 1999)
  • Language: English
  • ISBN-10: 1574442716
  • ISBN-13: 978-1574442717
  • Product Dimensions: 9.3 x 6.3 x 0.8 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #1,126,671 in Books (See Top 100 in Books)

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40 of 42 people found the following review helpful:
4.0 out of 5 stars Contemporary MRP alternative for supply chain optimisation, October 28, 1999
This review is from: 3c: A Proven Alternative to MRPII for Optimizing Supply Chain Performance (Hardcover)
This slim volume is suitable for a wide audience including manufacturing/industrial students, MBAs as well as industrialists and consultants.

The basic problem is that MRP2 at the heart of ERP implementations cannot cope with inaccurate forecasts, is unecessarily complex, does not deliver promised benefits, leaving high caliber manufacturing schedulers manually cancelling reams of wrong computer purchase orders.

The solution 3C (inspired partly by kitchen operations) focusses on capacity as a constraint, commonality of BOMS, and consumption of stocks for re-order to achieve impressively supported results of doubled stockturns, slashed costs, 100% customer delivery performance and reduced WIP and inventory levels. This is despite there being a requirement for stocks for 100% production of all products.

The theory, analyses, case studies, data and independent support from Stanford University lead to the conclusion that there is merit in the 3C approach to optimising supply quality charts and figures, tighter support of anecdotal arguments, more contemporary business context (e.g. the web and e-commerce, postponement and mass-customisation, globalisation, cyber manufacturing, strategic dimensions etc..), and more on how to actually implement the approach.

Overall the book is topical, approachable in style, with good content likely to trigger critical thought on manufacturing operations and supply chains.

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6 of 6 people found the following review helpful:
4.0 out of 5 stars Theory & Application of 3C, January 10, 2001
This review is from: 3c: A Proven Alternative to MRPII for Optimizing Supply Chain Performance (Hardcover)
Having experienced some of 3C first hand, I can testify that the approach is valid and useful. However, like most new things, it takes time to digest and to translate the theory to practice. One size does not fit all. The good thing is that you don't need a lot of expensive "experts" to implement. You do need people with basic factory functional competence, common sense, open minds, and management willing to "stay the course."

The 3C method is a fresh and intersting approach to age-old problems. Its initial success lies in the opportunity (excuse) to challenge the old ways and assumptions, with both suppliers and customers, using common sense approaches. This usually results in resetting customer expectations (a good thing!), to which 3C provides some ready answers.

However, one should be careful in not getting too wrapped up in the belief 3C is a "silver bullet" that will solve all their operting problems. In this regard, 3C is no different than the rest. Applied to a factory, without careful thought and involvement of all functional departments, 3C could be ruinous. However, this is just as if you gave a new teenage driver a book on driving, the keys to the family car, and wishing him well! 3C is powerful stuff!

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4 of 4 people found the following review helpful:
4.0 out of 5 stars Great book!, May 11, 2001
By A Customer
This review is from: 3c: A Proven Alternative to MRPII for Optimizing Supply Chain Performance (Hardcover)
The book is definitely great for material management practitioner. It is easy to read, more like the style of the famous "The Goal", and it triggers critical thinking, which one can use in the day in and day out operations! Highly recommend it!
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Inside This Book (learn more)
First Sentence:
In Part I we expect to expose and define as clearly as possible a significant problem that the industrial world is facing practically as we speak. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
material supply function, marginal contribution rate, maximum sales rate, perfect commonality, commonality index, actual sale quantity, purchasable items, service rupture, sales forecast accuracy, perfect customer service, main root causes, materials management function, cust orders, materials management systems, shipping performance, commonality content, average weekly sales, combined limitation, forecast inaccuracy, optimizing supply chains, material planners, total customer service, selling capacity, complete customer satisfaction, delivery performance
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Puzzle Problem, Total Week Giraffe Elephant Units, Annual Sales, Material Requirements, Stanford University, Summary of Results, None None, Proven Alternative, Actual Sales Captured, Actual Usage, Material Usage, The Performance Advantage
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