42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success [Paperback]

Laura Lowell (Author)

Book Description

Publication Date: September 2, 2007 | ISBN-10: 0979942802 | ISBN-13: 978-0979942808

The 42 Rules of Marketing is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 17 years. The idea was to create a series of helpful reminders; things that marketers know we should do, but don't always have the time or patience to do.

The concept of the 42 rules is that almost anything in life can be summarized into 42 distinct ideas that capture the essence of the topic.

Editorial Reviews

From the Back Cover

"These 42 Rules are gems of advice and gentle reminders that every marketer needs to hear from time to time, packaged in concise, fun-to-read nuggets. If 'marketing' is in your title, you need to have this book in your library." Chris Shipley, Co-Founder, Guidewire Group Inc., and Executive Producer of the DEMO Conference

"Laura's insights in The 42 Rules of Marketing are invaluable. The book is an easy and fun read, and is a great reminder of many of the things that we marketers know intuitively but may have forgotten in the rush of doing our daily jobs." Brian Lawley, President, 280 Group & Silicon Valley Product Management Association

"This book is full of practical reminders that help marketers stay focused on what works." Karilee Wirthlin, Founder and Managing Principal, KL Consulting, and President, Women in Consulting

"It's an actionable guide for anyone looking to improve the quality of their marketing. Laura's rules have sparked ideas with me and my team and have helped us make a lot of progress. Keep it on your desk, refer to it often and tell a friend." Melissa Johnson, Director, Annual Fund, Walter A. Haas School of Business, UC Berkeley

"It's a funny, honest look at how marketing really works. Laura has written a book that captures the basics we know about but don't always do." Kathy Johnson, Co-Founder, Consort Partners

About the Author

Laura Lowell is passionate about helping companies be heard; to get the right message to the right customer at the right time. As a sought after consultant, author, and speaker in Silicon Valley, Laura has shared her pragmatic approach to marketing with hundreds of individuals and companies. Prior to launching Impact Marketing Group, Laura held executive positions with Hewlett-Packard, Intel and IBM. Her degree in International Relations prepared her for work assignments in Hong Kong and London. She received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship. She lives in Los Gatos, California with her husband Rick, their two daughters, and their dog.

Product Details

• Paperback: 112 pages
• Publisher: Super Star Press (September 2, 2007)
• Language: English
• ISBN-10: 0979942802
• ISBN-13: 978-0979942808
• Product Dimensions: 8.3 x 5.5 x 0.4 inches
• Shipping Weight: 4.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #1,931,907 in Books (See Top 100 in Books)

More About the Author

Laura founded Impact Marketing Group in 2005. Her first book, "42 Rules for Marketing", was an Amazon.com bestseller. Her second book "42 Rules for Working Moms", combined her expertise and her passion, and was featured on Oprah & Friends Radio, The Peter Walsh Show. Laura has navigated the waters of working motherhood since the birth of her first daughter in 2000. Part-time, full-time, author and entrepreneur - she has tried it all.

During her 20+ year career, Laura worked for Hewlett-Packard where she was the Director of Worldwide Consumer Marketing Communications with responsibility for planning and implementing integrating marketing campaigns across all HP consumer product lines. Earlier in her career, Laura spent several years at Intel Corporation where she was on the start-up team that developed and implemented the Intel Inside branding program. A degree in International Relations prepared her for work assignments in Hong Kong and London, after which she received her MBA from UC Berkeley, Haas School of Business with an emphasis on marketing and entrepreneurship.

Laura has been featured on Oprah & Friends, ABC, The Huffington Post, and more. Laura is also an active blogger authoring The Rules...According to You about branding and marketing for entrepreneurs. A dynamic speaker, Laura has been a keynote speaker at conferences around the world.

Laura and her family spent 2009 living in Malaga, Spain. Laura, her husband Rick and their two daughters currently reside in Los Gatos, CA.

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

5.0 out of 5 stars Fun, easy and interesting read., November 10, 2007

By 

Annika Erbe - See all my reviews

This review is from: 42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success (Paperback)

In 42 Rules of Marketing, Laura Lowell makes marketing tips fun and easy to read. Because the book deals with marketing in such a practical, humorous and approachable way you feel like you could successfully launch a business using her 42 Rules of Marketing, with little or no previous experience. I loved the book.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Marketing Made Easy, November 9, 2007

By 

David M. Castellanos (Los Gatos) - See all my reviews
(REAL NAME)   

This review is from: 42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success (Paperback)

The 42 Rules of Marketing is a fantastic concept. The style which it is written and the content it covers allows the reader quick and easy tips that help simplify marketing and the marketing process. Laura Lowell, the author, is able to breakdown a vast amount of knowledge and experience, presenting all of it in a way that makes it easy to understand and implement. Highly recommended.

David Castellanos; President/Broker- Synoptic Real Estate Group & Synoptic Financial Services

3 of 4 people found the following review helpful:

5.0 out of 5 stars Loved this book!, September 19, 2007

By 

KB (Los Angeles, CA) - See all my reviews

This review is from: 42 Rules of Marketing: A Funny Practical Guide with the Quick and Easy Steps to Success (Paperback)

Great book for anyone who deals with the public to refresh skills and mindset. Most of us 'sell' on a daily basis and not just at work! Read this and remember the basics and have a chuckle too.