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42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts "from" Around the World Paperback – October 14, 2010


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Product Details

  • Paperback: 124 pages
  • Publisher: Super Star Press (October 14, 2010)
  • Language: English
  • ISBN-10: 1607730863
  • ISBN-13: 978-1607730866
  • Product Dimensions: 5.5 x 8.5 x 0.3 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #931,375 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Brian Lawley is the CEO and Founder of the 280 Group. During his twenty-five year career in product management and product marketing, he has shipped more than fifty successful products. He is the former president of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management, and is the author of the best-selling books Expert Product Management and The Phenomenal Product Manager. He is a Certified Product Manager and Certified Product Marketing Manager, has been featured on CNBC's World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and blog. Greg Cohen is a Senior Principal Consultant with the 280 Group and a fifteen-year product management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former president of the Silicon Valley Product Management Association. He has worked and consulted to venture startups and large companies alike and has trained product managers throughout the world on Agile development, road mapping, feature prioritization, product lifecycle process, and product management assessment. Greg is the author of the book Agile Excellence for Product Managers and a speaker and frequent commentator on product management issues. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

Useful to have a diverse set of opinions.
James Morehead
Not sure what is worse, the money spent on the book or the time to read it.
Product Manager
That is to be expected in a field like product management.
Phil Burton

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Daniel on July 22, 2012
Format: Paperback Verified Purchase
This mini guide containes a couple of great thoughts and bits and pieces of wisdom, but you could also summerize them on a two page handout...so the book(lett) is not worth its money in any case and tells you little about Product Management really.

If you want to read some common sense go for it, if you are truely interested in PM better look somewhere else. I like Lawley a lot, but this one is just to make a quick buck and does not give you 20 USD of value in return.
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2 of 2 people found the following review helpful By ermy on April 2, 2012
Format: Kindle Edition Verified Purchase
Think of this as a good daily inspiration. What the book lacks is detailed how-to's or examples on how to implement or abide by the rules.
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4 of 5 people found the following review helpful By Dave Moran on August 21, 2011
Format: Paperback Verified Purchase
As a new product manager, I enjoyed gleaning insights from a variety of perspectives (the contributors include executives, consultants, authors/bloggers, and trainers as well as product managers). I appreciated reading what each contributor felt was important about product management, and why. It gave me a broad perspective on the subject of product management and I came away with plenty of notes that I'll use in my current role as a product manager.

A few pieces of advice to give you a feel for the advice that I found both useful and insightful:

Saying "no" because the customer isn't always right: There are times when saying "no" can be mutually beneficial. An example from the book talks about how saying "no" led to a call from the CEO expressing disappointment, yet once the customer got past their initial disappointment, they built the capability themselves. This is much better than leading a customer on, letting them think that a feature might make it in at some point in the future.

If you want to improve your product, talk to a competitor's customer. "...they'll tell you why they didn't buy your product, and what you would have to do to your product to make it worth purchasing." Conversely, customers of your own products typically point out things they don't like or would like to see added or fixed - for free.

A key test of your (as a product manager) being a CEO of your product: "When a question arises about product direction, all eyes turn to you. If that's not happening, ask yourself if you're being a true product leader."

If you're a product manager, this book is a must read!
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By Martinatdecos on March 2, 2014
Format: Kindle Edition Verified Purchase
I would especially recommend those who have to deal with software developers, although it may be applicable to every field.
The signal of 42 could be easily extended to 100, altough i must say 25 are really really good, the others just being good.
Certain rules are a true mirror to everybody's business life
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Format: Paperback Verified Purchase
i was new to PM when i got this so it help me get familiar with the new role quicker
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5 of 9 people found the following review helpful By Phil Burton on November 4, 2010
Format: Paperback
Also as one of the authors of this book, I appreciate the fact that we aren't all 100% consistent with each other. That is to be expected in a field like product management. The principles are pretty universal, but they have to be applied according to the industry and company you are in. As you read through the various sections, and note how people have solved similar problems, the differences in perspectives can very very illuminating, just as in a discussion with your peers at a local meeting or a P-camp.

You can probably draw some insights precisely because there is some disagreement. But even if I disagree with some fine points, I have a lot of respect for the people who contributed. This is a group of people who have "been there, done that, had the successes (and sometimes the not-successes). I only wish that this book had been available to me at the beginning of my career. It might have made more more effective in a wide variety of situations.

In fact, don't just read this book yourself. Recommend it to colleagues, to your boss, even to the CEO. Pick out one or two topics and discuss them at a staff meeting. Discuss a few topics with engineering or sales, to help them understand the key role of product management and to have a better idea of what you must do to be successfully personally and to drive company success.

And maybe you'll even want to write a rule for "The next 42 Rules ..."
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