42 Rules of Product Marketing is a collection of product marketing wisdom and insights from forty-two experts from around the world. This book will expose you to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets. In this book, you’ll learn ways to:
- Craft the right positioning and messaging for your prospective customers.
- Communicate with your customers in terms that are meaningful to them.
- Use the web and social media to have two-way conversations with your customers.
- Use web analytics to understand customer interest.
- Work effectively with sales and sales channels to manage leads and drive revenue.
- Become recognized in your company or organization.
- Discern a prospect’s digital body language from web interactions.
- Understand the new rules of public relations.
