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4th and Goal: One Man's Quest to Recapture His Dream Hardcover – September 18, 2012

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Editorial Reviews


We all like to dream big when it comes to pursuing our goals, but the truth is, the real world too often gets in the way. That's why Joe Moglia's story is so fulfilling. Joe dared to chase his dreams, and this wonderful book captures his story in a way that is both gripping and unforgettable.
--Jim Nantz, CBS Sports

The story of Joe Moglia is equal parts sports, business, and family. In 4th and Goal, we clearly see that the common denominator is passion, and we end up rooting for Joe as he gets one last shot at his dream.
--Jeffrey Marx, Pulitzer Prize winner and author of Season of Life

Captivating . . . Burke combines snappy magazine prose with the natural drama of Joe Moglia's unlikely career arc.
--Publishers Weekly

No one should ever be ashamed of letting practicality and responsibility take their dreams away. But what an inspiration Joe is to never let his dream die. After reading his story, I remind myself I still have my own unfulfilled dreams to pursue.
--Steve Young, NFL Hall of Famer

For many of us, coaching football is more than a way of life. It's a calling. Joe Moglia clearly understands this, and his story is both powerful and inspiring. If you're a football fan, this is a book you must read."
-- Bill Cowher, legendary coach of the Pittsburgh Steelers

A winning story for fans of Friday Night Lights and believers in the American dream.
--Kirkus Reviews

About the Author

Monte Burke is a staff writer at Forbes magazine, and has also written for the New York Times, Outside, Men's Journal and Town & Country, among others.

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Product Details

  • Hardcover: 288 pages
  • Publisher: Grand Central Publishing (September 18, 2012)
  • Language: English
  • ISBN-10: 1455514047
  • ISBN-13: 978-1455514045
  • Product Dimensions: 6.2 x 1 x 9.2 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #47,607 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By S. Williamson on October 20, 2012
Format: Hardcover Verified Purchase
Admittedly I am not a huge football fan, but I read Monte Burke's first book "Sowbelly" and when I saw he had come out with a new book I had to get it. "4th and Goal" on the surface is a book about a man who comes back to chase a dream of coaching football, a dream he abandoned more than 30 years ago. Burke details the life of Joe Moglia's rise out of the streets into athletics and how he set that life behind him to support his family. Decades later, his fortune made, he grinds his way back into the game.

While Moglia's life is the centerpiece of the book, his return to the game sets a stage for Burke to examine pro football and it's practitioners in a detail that is enthralling. We meet many struggling players that have come to the UFL for much of the same reasons Moglia has, for one last shot to see if they have what it takes. The profile of Maurice Clarett could be a book in and of itself. We meet a vast swath of rookies, aging veterans, and wild card call ups from civilian life. As quickly as the team is assembled we see it slowly taken apart. From game to game the casualties mount and Burke is methodical in cataloging the physical decimation. From destroyed knees to severe concussions, the games brutality is laid to bare. This was something I wasn't necessarily prepared for when I started reading, but it brought me into the story more effectively.

The book does start out at less than a jog as Burke lays the foundation for this story, but things quickly pick up he and keeps things going. His summary breakdown of the games demonstrate an effective economy, capturing the 4 quarters succinctly and with pace. The switch backs between Moglia's business life and his current coaching struggles weave well. Burke has made it a book that does not require an avid love of football to enjoy, and it has a tale to tell that applies to pretty much everyone out there that has a dream.
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3 of 3 people found the following review helpful By Scott T. Gill, author of Goliath Catfish on November 27, 2013
Format: Hardcover Verified Purchase
It never gets old seeing the gleam, the original spark in someone's eye when they realize their dream. Being a middle school coach and AVID teacher, I get this privilege often as we learn about colleges, careers, and my students contemplate their futures. One of my favorite lessons to teach deals with dreams verses goals, and the kids begin to lay out practical steps to achieving their great futures. We talk about obstacles and determination and prioritizing, but often I just tell them stories of real people who, against all odds, actually achieve their dreams.
Joe Moglia's story in Monte Burke's, 4th and Goal , is one of the best stories I've read. People who take magazines like Forbes or follow CNBC, know Moglia as the former CEO that took TD Ameritrade from the brink of extinction to the top online investment firm. In 2008, Moglia retired from the corporate world to pursue a deferred dream: to be a head college football coach.
Monte Burke tells of Moglia's steady climb from high school coaching to the high stakes, consistently moving, win-or-lose-your-job ranks of college football. Mogia had made it as high on the totem pole as defensive coordinator for Dartmouth. Yet, because of family financial need, Moglia left a meager coordinator's salary for Wall Street, beating the odds again and finding a rare spot as a broker at Merrill Lynch. With promotion after promotion, he eventually reached the highest level of CEO of TD Ameritrade. Nevertheless, Moglia wasn't satisfied and when most men would retire and enjoy their wealth, he began bolstering his resume for re-entry into the college coaching ranks: first as a volunteer intern at Nebraska and then as the head coach of the Omaha Nighthawks in the now defunct United Football League.
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2 of 2 people found the following review helpful By Peter G. Demos on November 5, 2012
Format: Hardcover Verified Purchase
I loved this book! Since I am a football fan and an older guy, I have often thought about trying to recapture or live some of the dreams of my youth so Joe Moglia's
endeavor to do so was inspirational and brought me to realize that to reach back to do so so is very possible. Since my son is currently a redshirt quarterback for Coastal Carolina University and chose CCU over many other schools that recruited him, Coach Moglia was his primary reason for committing to Coastal! Coach Moglia's personal philosophies of preparing student athletes for a life after football and taking responsibility for being a man resonated greatly with my me and my son. May I wish the best of luck and much success to Coach Moglia and his staff!
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1 of 1 people found the following review helpful By Liebo on July 4, 2013
Format: Hardcover
This is probably the only time I will ever be grateful for the dearth of quality football books offered by my local Brooklyn library branch. Its limited gridiron selections forced me to choose between Monte Burke's lamely-titled and generically-covered 4th and Goal and Michael Strahan's Inside the Helmet. Given that the latter was penned on the heels of a very nasty and financially-destructive divorce settlement, I decided to take a chance on a book that, if its cover was any indication, seemed to be a cliched inspirational chronicle of some kind of football executive. I feared it might even have an appendix about applying the general philosophy espoused by this mysterious executive to the boardroom to help businessmen move cheese and tip points and all of that other stuff. Thankfully the book is actually a fast-paced and engrossing account of a pretty incredible story and is mercifully free from any silly appendixes.

4th and Goal focuses on Joe Moglia, the 2011 coach of the UFL's Omaha Nighthawks and the circuitous path he took to wind up with such a position. Burke opens in 1983 with Moglia serving as Dartmouth's defensive coordinator. Recently separated from his wife and kids, Moglia is living in an unheated storage room within the team's field house. While he will be offered an assistant position with the Miami Hurricanes at the end of the season with the understanding that he would eventually become their defensive coordinator, Moglia resolves himself to leave coaching and pursue a job on Wall Street to better provide for his family. He somehow becomes a ridiculously successful executive at Merrill Lynch and then TD Ameritrade.
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