5 Giants Of Advertising [Paperback]

Philippe Lorin (Author)

Book Description

Publication Date: May 15, 2001

The history of advertising is detailed here through five of the world's most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex and Lucky Strike. Leo Burnett, who gave life to mythical characters such as the Marlboro man and the Green Giant. Marcel Bleustein-Blanchet, the Frenchman who earned a place at the side of the American giants. David Ogilvy, who brought British style to American advertising. And finally, Bill Bernbach, who invented a new style of advertising, inspiring unique and creative work for clients such as Levy's bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. Although The 5 Giants Of Advertising focuses primarily on these men, it also includes many others who created, animated and reformed this profession. This book is a tribute to all these great talents who have made history with their contributions to the advertising industry.

Product Details

• Paperback: 152 pages
• Publisher: Assouline (May 15, 2001)
• Language: English
• ISBN-10: 284323249X
• ISBN-13: 978-2843232497
• Product Dimensions: 12.7 x 8.7 x 0.6 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #2,712,543 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars A nice story book..., August 23, 2001

By 

DJ Lee (Hong Kong) - See all my reviews
(REAL NAME)   

This review is from: 5 Giants Of Advertising (Paperback)

If you love advertising and are looking for a basic and simple read... this is the one! The book breaks down into five sections covering the beginnings of the five greatest ad-man of all time - founders of Lord & Thomas (Lasker), Leo Burnett (Leo Burnett), O&M (Ogilvy), Publicis (Bleustein-Blanchet) and DDB (Bernbach). The book basically covers simple facts about their lives and how the business began, what clients they served and the famous campaigns they did. The book did not however, go into the full details on how the campaigns were conducted, why they did what they did, etc, etc... It's not a heavy read and took me just a few hours... interesting as I did not know much about Lasker, Bleistein-Blanchet and Bernbach. In terms of personal enhancement... the book will not make you a better ad-man nor copywriter... just an interesting read... recommended for the starters...