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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
 
 
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals [Paperback]

Idris Mootee (Author)
5.0 out of 5 stars  See all reviews (1 customer review) |

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Product Details

  • Paperback: 200 pages
  • Publisher: SA Press; Revised edition (September 2004)
  • Language: English
  • ISBN-10: 0973130830
  • ISBN-13: 978-0973130836
  • Product Dimensions: 7.8 x 5.5 x 0.5 inches
  • Shipping Weight: 9.1 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #907,675 in Books (See Top 100 in Books)

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2 of 3 people found the following review helpful:
5.0 out of 5 stars What a surprising simple yet useful brand book, February 10, 2006
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This review is from: 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals (Paperback)
I don't know how the author did this. A book full of useful concpets and brings so much clarity to the world of branding. This book reduces the complexity of branding into something managebale and every brand managers can use. An interesting part on luxury goods branding which I enjoy a lot. Must read for those who are interested in this profesionally. Simple yet deep. In fact, I believe this is now widely adapated as a main text book on brand in many MBA schools. I have seeb this in different languages when I was travelling overseas this summer.
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
We're a ling way from that day. . . . the truth is that people like brands. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand inventory, brand audit, brand architecture, brand vision, core promise, brand promise, brand leadership, brand strategy, brand management, luxury brands, brand equity, service vision, brand strength
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Harry Potter, Credit Card, Market Facts
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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