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2 of 3 people found the following review helpful:
5.0 out of 5 stars
What a surprising simple yet useful brand book,
By Ann M (San Jose) - See all my reviews
This review is from: 60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals (Paperback)
I don't know how the author did this. A book full of useful concpets and brings so much clarity to the world of branding. This book reduces the complexity of branding into something managebale and every brand managers can use. An interesting part on luxury goods branding which I enjoy a lot. Must read for those who are interested in this profesionally. Simple yet deep. In fact, I believe this is now widely adapated as a main text book on brand in many MBA schools. I have seeb this in different languages when I was travelling overseas this summer.
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals by Idris Mootee (Paperback - Sept. 2004)
Used & New from: $16.89
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