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60 Seconds: How to tell your company's story and the brain science to make it stick Paperback – October 25, 2012

4.4 out of 5 stars 11 customer reviews

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Editorial Reviews

About the Author

Andrew Angus is the Founder and CEO of Switch Video. In the past 5 years, his company has helped 250 clients tell their story. They have worked in 14 different countries and told stories in 7 different languages. Angus is a mentor at FounderFuel, Rockstart, and a partner with Extreme Startups, where he helps young companies to find their stories in a crowded market place. He has run a business for most of his life, much to his mother's chagrin.
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Product Details

  • Paperback: 76 pages
  • Publisher: CreateSpace Independent Publishing Platform (October 25, 2012)
  • Language: English
  • ISBN-10: 1480146668
  • ISBN-13: 978-1480146662
  • Product Dimensions: 5.1 x 0.2 x 7.8 inches
  • Shipping Weight: 4.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #5,766,895 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By John Gibbs on September 19, 2013
Format: Paperback
Video is the single most powerful tool you can use to communicate a story, according to Andrew Angus in this book. In order to create a memorable video, there are just three things you need to do:

* Keep the story simple
* Connect with people's prior knowledge
* Stimulate both the auditory and visual senses

The story needs to be kept simple so that the viewer does not get overloaded with multiple different ideas to process at the same time. The video needs to be short because people are too busy to watch longer videos, and even if they do they are less likely to absorb and retain the information. Ideally you should find a metaphor which communicates the message quickly. By stimulating the viewer's auditory and visual senses simultaneously, memory retention is greatly accelerated.

Chapter 7 includes a detailed description of how the author's team went about the process of imagining, scripting and creating a successful animated short video advertising a web-based social performance management platform.

This short book is written as a promotional tool for the author's video making services, but in the best traditions of content marketing it gives the reader useful information for free. By the end of the book I was reasonably convinced about the usefulness of video as a persuasion tool.
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Format: Paperback Verified Purchase
Whether you are planning to hire a company to create an explainer video for your business, or you're trying to do it yourself, you should definitely pick up this book. It's a super quick read, yet it provides you great tangible takeaways that you can implement right away.
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Format: Paperback
This book does a good job of simplifying the seemingly complex cognitive science behind why we love to hear a company pitch in the form of a story, with powerful and meaningful metaphors and intuitive visuals, that often can be as simple as animated stick figures. It is a short read that demonstrates the extensive experience and knowledge that the author and his company has gained over the years. Great job!
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Format: Paperback
What I like about how you break it down is in going through that exercise of focusing your message down to the bare bones of what you do, keeping it super simple, and not overwhelming the user, you not only are able to make a great video but it helps the entrepreneur refine their pitch and vision and undoubtedly helps them in everything they do.

Great stuff.
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Format: Paperback
For those of us who like to know what it takes to tell your company's story via a video and don't have all the time in the world to research this topic; this is a must read book. The book had just right balance of brain science and insight on the different stages of what it takes to produce your company's video. The style of writing was fluent, not taxing on the brain and I read the entire book without stopping; it was that simple and well written.
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Format: Paperback
This is a really simple read. In fact, I'm not a big reader but managed to accomplish this book in one sitting. The brain science behind storytelling is entertaining and compelling and the style of writing in this book is very easy to comprehend. Brands/companies/startups all over are getting on board and using explainer videos to tell their story in this simple, remarkable way. Don't miss out!
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