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60 Seconds: How to tell your company's story and the brain science to make it stick Paperback – October 25, 2012
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About the Author
Top Customer Reviews
* Keep the story simple
* Connect with people's prior knowledge
* Stimulate both the auditory and visual senses
The story needs to be kept simple so that the viewer does not get overloaded with multiple different ideas to process at the same time. The video needs to be short because people are too busy to watch longer videos, and even if they do they are less likely to absorb and retain the information. Ideally you should find a metaphor which communicates the message quickly. By stimulating the viewer's auditory and visual senses simultaneously, memory retention is greatly accelerated.
Chapter 7 includes a detailed description of how the author's team went about the process of imagining, scripting and creating a successful animated short video advertising a web-based social performance management platform.
This short book is written as a promotional tool for the author's video making services, but in the best traditions of content marketing it gives the reader useful information for free. By the end of the book I was reasonably convinced about the usefulness of video as a persuasion tool.
Most Recent Customer Reviews
Understanding how the marketing message is perceived by the Brain is a good starting point for all would be marketers. Read morePublished on December 30, 2013 by Watzzupsport
I've worked with several large companies, entrepreneurs, small business owners, and founders. This book captures one of the things I've constantly believed was misplaced in the... Read morePublished on May 21, 2013 by Anthony Patterson
The information should jsut be on their web site. It doesn't rise to the value of being called a book - a manual perhaps. One of my bad buys.Published on April 20, 2013 by David Rozewski
Love the clear and make it simple ideas to communicate. Introduce humor whenever possible. Thanks for the ideas and i will put them to work.Published on March 30, 2013 by Ricky Montana