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60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) Paperback


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Product Details

  • Series: Taschen Icon Series
  • Paperback: 172 pages
  • Publisher: Taschen (January 1, 2007)
  • Language: English
  • ISBN-10: 3822849359
  • ISBN-13: 978-3822849354
  • Product Dimensions: 7.9 x 5.8 x 0.5 inches
  • Shipping Weight: 13.4 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #358,178 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Jim Heimann is Executive Editor for TASCHEN America in Los Angeles and the author of numerous books on architecture, popular culture, and Hollywood history. Laura Schooling is the Creative Services Manger of STYLE.COM, and was the founding editor of Front Desk Los Angeles magazine. She has written about music, fashion, and art for Black Book, Time Out New York and Angeleno. Her fiction writing has been covered by SOMA and featured in Giant magazine.

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Customer Reviews

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Most Helpful Customer Reviews

16 of 16 people found the following review helpful By Bonnie on August 29, 2007
Format: Paperback Verified Purchase
Except for a few pages in front giving a brief overview of the era, this book is full of bright, gorgeous ads from the 60s with no additional text. Mostly makeup, hair care, and other products for women, but with a decent amount of men's and children's ads as well.
It was amazing to see all the models who don't look like they were sculpted out of plastic (wrinkles! stray hairs! thick, clumped on mascara!) who still managed to look fabulous.
And going through the ads and counting the companies that are still around today was fun.
Some of the ads are just odd- Pond's Angel Face, tint your face to match your fashions! Centaur Cologne, massage it into your loins!
The best thing about this book was sharing it with older relatives and coworkers- they all LOVED it. It would be an excellent gift for a woman who remembers the 60s. I'm buying the one featuring ads from the 70s next, and hoping for a future book with ads from the 80s.

My only complaint is that the binding is coming loose after quite a bit of handling.
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8 of 8 people found the following review helpful By Alex Honda TOP 1000 REVIEWER on September 19, 2008
Format: Paperback Verified Purchase
The 60S FASHION:VINTAGE FASHION AND BEAUTY ADS book is a fascinating time capsule of ads from the groovy 60s!

Although the book is much smaller than I expected, measuring about 5.75" X 8", it's B-I-G on color pictures.

A brief introduction by Laura Schooling written in English, German and French provide the background info on the times that "were a changing" explaining the youth revolution, rock music, and political upheaval that all lent to the influence of products that follow.

You get to see and read the display copy of many products like Wrangler, Revlon, Ray-Ban, Old Spice, Clairol, Coppertone, and Sears--which are all still around today BTW--among others. I got a big kick out of reading some of the ad copy although some of it comes off as sexist, but it's all in good fun.

I recommend this book to anyone going into advertising or fashion design or to those who enjoy kitschy pop art. Also to those like me who enjoy reading catalog ads. Great FUN!!!
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5 of 5 people found the following review helpful By D. Vitaska on July 18, 2008
Format: Paperback Verified Purchase
I love this book! It's a great review of the culture of the 60's from the early portion of the decade which still had influences of the 50's to the mod and psychadelic fashions and fads of the latter end of the decade.
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4 of 4 people found the following review helpful By Megan N. Woodrum on May 30, 2010
Format: Paperback
As much as I love Taschen Icons books, this didn't quite live up to my expectations. The focus IS primarily on hair and makeup, and I feel like it doesn't really give a comprehension overview of the fashions themselves. In fact, a lot of the advertisements didn't even show clothes, just headshots or undergarments/swimsuits. I did enjoy seeing the hairstyles, but I wish the adverts had been more carefully selected.
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