60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) [Paperback]

Jim Heiman (Author), Laura Schooling (Introduction)

Book Description

Series: Taschen Icon Series | Publication Date: January 1, 2007

This compendium of clothing advertisements brings back the most prevalent looks from the Swinging Sixties. The ubiquitous miniskirt is here in all its glory, along with mod fashions, Gidget/Beach Boys surfer looks, Correges space age clothing and such iconic items as the Rudi Gernreich topless bathing suit and Yves Saint-Laurent's Mondrian dress.

Editorial Reviews

About the Author

Jim Heimann is Executive Editor for TASCHEN America in Los Angeles and the author of numerous books on architecture, popular culture, and Hollywood history. Laura Schooling is the Creative Services Manger of STYLE.COM, and was the founding editor of Front Desk Los Angeles magazine. She has written about music, fashion, and art for Black Book, Time Out New York and Angeleno. Her fiction writing has been covered by SOMA and featured in Giant magazine.

Product Details

• Paperback: 172 pages
• Publisher: Taschen (January 1, 2007)
• Language: English
• ISBN-10: 3822849359
• ISBN-13: 978-3822849354
• Product Dimensions: 7.6 x 5.7 x 0.7 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #637,639 in Books (See Top 100 in Books)
  • #7 in Books > 4-for-3 Books > Arts & Photography > Graphic Design > Commercial > Fashion Design
  • #14 in Books > 4-for-3 Books > Arts & Photography > Fashion > History
  • #44 in Books > 4-for-3 Books > Arts & Photography > Fashion > General

More About the Author

Jim Heimann is a resident of Los Angeles, a graphic designer, writer, historian, and instructor at Art Center College of Design in Pasadena, California. He is the author of numerous books on architecture, popular culture, and Hollywood history, and serves as a consultant to the entertainment industry.

Customer Reviews

Most Helpful Customer Reviews

15 of 15 people found the following review helpful:

4.0 out of 5 stars Fun even if you weren't around in the 60s, August 29, 2007

By 

Bonnie (Phoenix, AZ United States) - See all my reviews

This review is from: 60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) (Paperback)

Except for a few pages in front giving a brief overview of the era, this book is full of bright, gorgeous ads from the 60s with no additional text. Mostly makeup, hair care, and other products for women, but with a decent amount of men's and children's ads as well.
It was amazing to see all the models who don't look like they were sculpted out of plastic (wrinkles! stray hairs! thick, clumped on mascara!) who still managed to look fabulous.
And going through the ads and counting the companies that are still around today was fun.
Some of the ads are just odd- Pond's Angel Face, tint your face to match your fashions! Centaur Cologne, massage it into your loins!
The best thing about this book was sharing it with older relatives and coworkers- they all LOVED it. It would be an excellent gift for a woman who remembers the 60s. I'm buying the one featuring ads from the 70s next, and hoping for a future book with ads from the 80s.

My only complaint is that the binding is coming loose after quite a bit of handling.

7 of 7 people found the following review helpful:

5.0 out of 5 stars **60s**AD**P*O*P** ART!, September 19, 2008

By 

Alex Honda "onyx575" (Los Angeles, CA USA) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   

Amazon Verified Purchase

This review is from: 60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) (Paperback)

The 60S FASHION:VINTAGE FASHION AND BEAUTY ADS book is a fascinating time capsule of ads from the groovy 60s!

Although the book is much smaller than I expected, measuring about 5.75" X 8", it's B-I-G on color pictures.

A brief introduction by Laura Schooling written in English, German and French provide the background info on the times that "were a changing" explaining the youth revolution, rock music, and political upheaval that all lent to the influence of products that follow.

You get to see and read the display copy of many products like Wrangler, Revlon, Ray-Ban, Old Spice, Clairol, Coppertone, and Sears--which are all still around today BTW--among others. I got a big kick out of reading some of the ad copy although some of it comes off as sexist, but it's all in good fun.

I recommend this book to anyone going into advertising or fashion design or to those who enjoy kitschy pop art. Also to those like me who enjoy reading catalog ads. Great FUN!!!

5 of 5 people found the following review helpful:

5.0 out of 5 stars Great review of 60's cultural history, July 18, 2008

By 

D. Vitaska "international agent" - See all my reviews
(REAL NAME)   

This review is from: 60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) (Paperback)

I love this book! It's a great review of the culture of the 60's from the early portion of the decade which still had influences of the 50's to the mod and psychadelic fashions and fads of the latter end of the decade.