60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) (Paperback)

~ Jim Heiman (Author), Laura Schooling (Introduction)

Editorial Reviews

Product Description

This compendium of clothing advertisements brings back the most prevalent looks from the Swinging Sixties. The ubiquitous miniskirt is here in all its glory, along with mod fashions, Gidget/Beach Boys surfer looks, Correges space age clothing and such iconic items as the Rudi Gernreich topless bathing suit and Yves Saint-Laurent's Mondrian dress.

About the Author

Jim Heimann is Executive Editor for TASCHEN America in Los Angeles and the author of numerous books on architecture, popular culture, and Hollywood history. Laura Schooling is the Creative Services Manger of STYLE.COM, and was the founding editor of Front Desk Los Angeles magazine. She has written about music, fashion, and art for Black Book, Time Out New York and Angeleno. Her fiction writing has been covered by SOMA and featured in Giant magazine.

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Product Details Paperback: 172 pages Publisher: Taschen; illustrated edition edition (January 1, 2007) Language: English ISBN-10: 3822849359 ISBN-13: 978-3822849354 Product Dimensions: 7.6 x 5.7 x 0.7 inches Shipping Weight: 13.4 ounces (View shipping rates and policies) Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews) Amazon.com Sales Rank: #78,763 in Books (See Bestsellers in Books) Popular in these categories: (What's this?) #16 in  Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Commercial > Advertising #41 in  Books > Arts & Photography > Design & Decorative Arts > Textile & Costume #73 in  Books > Arts & Photography > Fashion > History

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What Do Customers Ultimately Buy After Viewing This Item?

	69% buy the item featured on this page: 60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) 4.8 out of 5 stars (4) $9.99
	10% buy Everyday Fashions of the Sixties As Pictured in Sears Catalogs 4.4 out of 5 stars (10) $10.17
	8% buy The Mini Mod Sixties Book 4.2 out of 5 stars (4) $19.67
	7% buy 70s Fashion: Vintage Fashion and Beauty Ads (Icons) 4.5 out of 5 stars (2)

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Customer Reviews

4 Reviews 5 star:  (3) 4 star:  (1) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 4.8 out of 5 stars (4 customer reviews)		Share your thoughts with other customers:
Most Helpful Customer Reviews 10 of 10 people found the following review helpful: 4.0 out of 5 stars Fun even if you weren't around in the 60s, August 29, 2007 By  Bonnie (Phoenix, AZ United States) - See all my reviews Except for a few pages in front giving a brief overview of the era, this book is full of bright, gorgeous ads from the 60s with no additional text. Mostly makeup, hair care, and other products for women, but with a decent amount of men's and children's ads as well. It was amazing to see all the models who don't look like they were sculpted out of plastic (wrinkles! stray hairs! thick, clumped on mascara!) who still managed to look fabulous. And going through the ads and counting the companies that are still around today was fun. Some of the ads are just odd- Pond's Angel Face, tint your face to match your fashions! Centaur Cologne, massage it into your loins! The best thing about this book was sharing it with older relatives and coworkers- they all LOVED it. It would be an excellent gift for a woman who remembers the 60s. I'm buying the one featuring ads from the 70s next, and hoping for a future book with ads from the 80s. My only complaint is that the binding is coming loose after quite a bit of handling. 3 of 3 people found the following review helpful: 5.0 out of 5 stars Great review of 60's cultural history, July 18, 2008 By  D. Vitaska "international agent" - See all my reviews (REAL NAME)    I love this book! It's a great review of the culture of the 60's from the early portion of the decade which still had influences of the 50's to the mod and psychadelic fashions and fads of the latter end of the decade. 2 of 2 people found the following review helpful: 5.0 out of 5 stars **60s**AD**P*O*P** ART! , September 19, 2008 By  Alex Honda "onyx575" (Los Angeles, CA USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)    Amazon Verified Purchase The 60S FASHION:VINTAGE FASHION AND BEAUTY ADS book is a fascinating time capsule of ads from the groovy 60s! Although the book is much smaller than I expected, measuring about 5.75" X 8", it's B-I-G on color pictures. A brief introduction by Laura Schooling written in English, German and French provide the background info on the times that "were a changing" explaining the youth revolution, rock music, and political upheaval that all lent to the influence of products that follow. You get to see and read the display copy of many products like Wrangler, Revlon, Ray-Ban, Old Spice, Clairol, Coppertone, and Sears--which are all still around today BTW--among others. I got a big kick out of reading some of the ad copy although some of it comes off as sexist, but it's all in good fun. I recommend this book to anyone going into advertising or fashion design or to those who enjoy kitschy pop art. Also to those like me who enjoy reading catalog ads. Great FUN!!!		Ad feedback   Most Recent Customer Reviews 5.0 out of 5 stars Another Good Taschen Book If you are interested in advertising from the 60s, beauty ads, or even ads in general you'll like this little book. Many color ads are here for various products. Published 14 days ago by Shatzi Crabtree Search Customer Reviews Only search this product's reviews

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Product Details

• Paperback: 172 pages
• Publisher: Taschen; illustrated edition edition (January 1, 2007)
• Language: English
• ISBN-10: 3822849359
• ISBN-13: 978-3822849354
• Product Dimensions: 7.6 x 5.7 x 0.7 inches
• Shipping Weight: 13.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #78,763 in Books (See Bestsellers in Books)

  Popular in these categories: (What's this?)

  #16 in	Books > Arts & Photography > Design & Decorative Arts > Graphic Design > Commercial > Advertising
  #41 in	Books > Arts & Photography > Design & Decorative Arts > Textile & Costume
  #73 in	Books > Arts & Photography > Fashion > History

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

4.0 out of 5 stars Fun even if you weren't around in the 60s, August 29, 2007

By	Bonnie (Phoenix, AZ United States) - See all my reviews

Except for a few pages in front giving a brief overview of the era, this book is full of bright, gorgeous ads from the 60s with no additional text. Mostly makeup, hair care, and other products for women, but with a decent amount of men's and children's ads as well.
It was amazing to see all the models who don't look like they were sculpted out of plastic (wrinkles! stray hairs! thick, clumped on mascara!) who still managed to look fabulous.
And going through the ads and counting the companies that are still around today was fun.
Some of the ads are just odd- Pond's Angel Face, tint your face to match your fashions! Centaur Cologne, massage it into your loins!
The best thing about this book was sharing it with older relatives and coworkers- they all LOVED it. It would be an excellent gift for a woman who remembers the 60s. I'm buying the one featuring ads from the 70s next, and hoping for a future book with ads from the 80s.

My only complaint is that the binding is coming loose after quite a bit of handling.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great review of 60's cultural history, July 18, 2008

By	D. Vitaska "international agent" - See all my reviews (REAL NAME)

I love this book! It's a great review of the culture of the 60's from the early portion of the decade which still had influences of the 50's to the mod and psychadelic fashions and fads of the latter end of the decade.

2 of 2 people found the following review helpful:

5.0 out of 5 stars **60s**AD**P*O*P** ART! , September 19, 2008

By	Alex Honda "onyx575" (Los Angeles, CA USA) - See all my reviews (TOP 500 REVIEWER)    (REAL NAME)

Amazon Verified Purchase

The 60S FASHION:VINTAGE FASHION AND BEAUTY ADS book is a fascinating time capsule of ads from the groovy 60s!

Although the book is much smaller than I expected, measuring about 5.75" X 8", it's B-I-G on color pictures.

A brief introduction by Laura Schooling written in English, German and French provide the background info on the times that "were a changing" explaining the youth revolution, rock music, and political upheaval that all lent to the influence of products that follow.

You get to see and read the display copy of many products like Wrangler, Revlon, Ray-Ban, Old Spice, Clairol, Coppertone, and Sears--which are all still around today BTW--among others. I got a big kick out of reading some of the ad copy although some of it comes off as sexist, but it's all in good fun.

I recommend this book to anyone going into advertising or fashion design or to those who enjoy kitschy pop art. Also to those like me who enjoy reading catalog ads. Great FUN!!!