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60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series) Paperback – January 1, 2007
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Top Customer Reviews
It was amazing to see all the models who don't look like they were sculpted out of plastic (wrinkles! stray hairs! thick, clumped on mascara!) who still managed to look fabulous.
And going through the ads and counting the companies that are still around today was fun.
Some of the ads are just odd- Pond's Angel Face, tint your face to match your fashions! Centaur Cologne, massage it into your loins!
The best thing about this book was sharing it with older relatives and coworkers- they all LOVED it. It would be an excellent gift for a woman who remembers the 60s. I'm buying the one featuring ads from the 70s next, and hoping for a future book with ads from the 80s.
My only complaint is that the binding is coming loose after quite a bit of handling.
Although the book is much smaller than I expected, measuring about 5.75" X 8", it's B-I-G on color pictures.
A brief introduction by Laura Schooling written in English, German and French provide the background info on the times that "were a changing" explaining the youth revolution, rock music, and political upheaval that all lent to the influence of products that follow.
You get to see and read the display copy of many products like Wrangler, Revlon, Ray-Ban, Old Spice, Clairol, Coppertone, and Sears--which are all still around today BTW--among others. I got a big kick out of reading some of the ad copy although some of it comes off as sexist, but it's all in good fun.
I recommend this book to anyone going into advertising or fashion design or to those who enjoy kitschy pop art. Also to those like me who enjoy reading catalog ads. Great FUN!!!
Most Recent Customer Reviews
I like these designs more then contemporary. Ladies are very feministic too.Published 16 months ago by Volare
I had higher expectations for this. It is more or less a collection of magazine ads from the 1960s. The quality of the pictures and ads are often very poor. Read morePublished on November 15, 2012 by Christopher Ohlgren
I would have liked to have seen more teenage and evening fashions, especially relating to British teenagers of that era.Published on June 16, 2010 by Dorothy J. Piper