Customer Reviews

60s Fashion: Vintage Fashion and Beauty Ads (Taschen Icon Series)

5 star:		(3)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Except for a few pages in front giving a brief overview of the era, this book is full of bright, gorgeous ads from the 60s with no additional text. Mostly makeup, hair care, and other products for women, but with a decent amount of men's and children's ads as well.
It was amazing to see all the models who don't look like they were sculpted out of plastic (wrinkles! stray hairs! thick, clumped on mascara!) who still managed to look fabulous.
And going through the ads and counting the companies that are still around today was fun.
Some of the ads are just odd- Pond's Angel Face, tint your face to match your fashions! Centaur Cologne, massage it into your loins!
The best thing about this book was sharing it with older relatives and coworkers- they all LOVED it. It would be an excellent gift for a woman who remembers the 60s. I'm buying the one featuring ads from the 70s next, and hoping for a future book with ads from the 80s.

My only complaint is that the binding is coming loose after quite a bit of handling.

The 60S FASHION:VINTAGE FASHION AND BEAUTY ADS book is a fascinating time capsule of ads from the groovy 60s!

Although the book is much smaller than I expected, measuring about 5.75" X 8", it's B-I-G on color pictures.

A brief introduction by Laura Schooling written in English, German and French provide the background info on the times that "were a changing" explaining the youth revolution, rock music, and political upheaval that all lent to the influence of products that follow.

You get to see and read the display copy of many products like Wrangler, Revlon, Ray-Ban, Old Spice, Clairol, Coppertone, and Sears--which are all still around today BTW--among others. I got a big kick out of reading some of the ad copy although some of it comes off as sexist, but it's all in good fun.

I recommend this book to anyone going into advertising or fashion design or to those who enjoy kitschy pop art. Also to those like me who enjoy reading catalog ads. Great FUN!!!

I love this book! It's a great review of the culture of the 60's from the early portion of the decade which still had influences of the 50's to the mod and psychadelic fashions and fads of the latter end of the decade.

As much as I love Taschen Icons books, this didn't quite live up to my expectations. The focus IS primarily on hair and makeup, and I feel like it doesn't really give a comprehension overview of the fashions themselves. In fact, a lot of the advertisements didn't even show clothes, just headshots or undergarments/swimsuits. I did enjoy seeing the hairstyles, but I wish the adverts had been more carefully selected.

I would have liked to have seen more teenage and evening fashions, especially relating to British teenagers of that era.

If you are interested in advertising from the 60s, beauty ads, or even ads in general you'll like this little book. Many color ads are here for various products.