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Audio CD, October 6, 1998
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Editorial Reviews

Product Description

Proving that unbridled aggression isn't always needed to effectively get one's point across in industrial dance music, Norway's Apoptygma Berzerk take a melodic, almost synth-pop-like approach on their second full-length, 7. This domestic issue of an album originally released in Europe in 1996 proves a great introduction to the thoughtful music of Stephan Groth (a.k.a. Grothesk). "Love Never Dies" establishes the gothic tone of the disc, starting things off with grand-guignol organ music that gives way to driving synths and beats, followed by Grothesk's unprocessed vocals and a few sampled refrains from Carmina Burana. "Mourn," a delicate, stripped-down electro track dedicated to Kurt Cobain, shows off Groth's talent for melodic songwriting, a rarity in a genre often criticized for its lack of subtlety. Other highlights include the energetic Front 242-isms of "Non-Stop Violence" and the sharp techno inflections of "Deep Red" (complete with Laibach sample!). --Steve Landau

1. Love Never Dies Part 1
2. Mourn
3. Non-Stop Violence
4. 25 Cromwell St.
5. Rebel
6. Deep Red
7. Nearer
8. Half Asleep
9. Love Never Dies Part 2
10. Mourn (APB RMX- Guitar Version)

Product Details

  • Audio CD (October 6, 1998)
  • Number of Discs: 1
  • Label: Metropolis Records
  • ASIN: B00000AE26
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Best Sellers Rank: #268,877 in Music (See Top 100 in Music)

Customer Reviews

4.1 out of 5 stars

Most Helpful Customer Reviews

7 of 7 people found the following review helpful By "theedgeradio" on March 2, 2003
Format: Audio CD
Got your sites set on some great European electronic? Then take aim on Apoptygma Berzerk's simply titled CD "7". The elegant blend of industrial and electronic brings immediate recognition to the sound of Depeche Mode and some of Nitzer Ebb's less industrial oriented material. Catchy but not synth-pop, heavy yet not Industrial, the choruses will have you singing along while the Euro-beats will keep you jumping. The male vocals are heavy yet appealing, and every other track seems to offer a different female back-up giving the album a variance throughout.
The album is anything but ordinary, as the first track 'Love Never Dies Part 1' quickly proves. Church organs open into quick electronic glory, with a gothic choir chorus that gives goose bumps as the volume climbs into the upper decibels. The depth of the band goes beyond the music with 'Mourn'. With a dedication credit to the late Kurt Cobain of Nirvana and Kurt's guitar sample in the track, the song will immediately get in your head. The knowledge of the dedication makes the song even more relevant and allows for reflection on what's really important in light of the tragedy of the late grunge star's short life.
By far my favorite of the album, 'Non-Stop Violence' is everything you can want in an electronic beat, with all the right build and crescendos, and a chorus that's to die for. Political influences are conveyed with samples relating to the Bosnia conflict. A minute before the end of the track leads you into a great piece that sounds familiar but just can't place, but see no way any other artist could have done any better than the electronic perfection served up here. Things get a bit surreal over the next few tracks, starting with '25 Cromwell St.
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5 of 5 people found the following review helpful By SandmanVI on March 24, 2004
Format: Audio CD
Apop is clearly one of the leaders in the international electro scene and this is the disc that forever cemented that reputation. Having built his reputation with aggressive, melodic EBM on 'Soli Deo Gloria' and some early singles, Stephan Groth (Grothesk) further developed the sound with this release bringing in much more texture and atmosphere. The harshness is greatly reduced also putting the strong melodies and vocals on display.
There are 3 clear masterpieces on '7'. The 1st is the powerful "Love Never Dies Pt 1", a slow-building Goth stomp backed by a potent vocal chorus and samples from Orff's 'Carmina Burana'... the only unfortunate thing is that Orff's work was sampled by so many other sources, including Guiness beer commercials, after Apop did it so new listeners may not be as blown away as we were 10 years ago. The next is "Mourn" dedicated to tortured artist Curt Cobain and featuring a subtle Nirvana sample. The 3rd is "Non-Stop Violence" which is the most-EBM of any track on the disc. Other standouts include the dance tracks "Deep Reed" and "Half Asleep". Both are fast and razor-sharp floor fillers.
As for the criticism that the slower songs are misses, I refute that wholeheartedly. I actually think that songs like "Rebel", a tribute to non-other than Christ himself, "Nearer" and "25 Cromwell St" are some of the most interesting on '7' and grow on you with each listen. People need to realize that it takes bravery to strip down electronic music this much allowing the lyrics, storytelling and minimal melodies to stand on their own to such great extent. APB's wonderful use of tones and percussion make even the most stripped-down song a joy.
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3 of 3 people found the following review helpful By E. Anderson on August 22, 2008
Format: Audio CD
Over the years, I have sold my fair share of cds for extra cash. There were a few that I later regretted selling. Apoptygma Berzerk's 7 is one of those few cds that I wished I never sold. I recently acquired a copy of last year's remastered version of 7 at a fraction of the cost that is offered here on amazon. 7 has always been my personal favorite Apop cd. The crisp synthesized melodies and throbbing dance beats is what always made me favor this album over the other Apop albums. With 7, I there are no more than two filler songs while on other albums there have been 3-5 songs that I would find myself hitting the forward button on. The only two songs that I really wasn't all that impressed with is "25 Cromwell St" and "Half-Asleep". I wish I still had the original version of 7 to compare it to the remastered version but I don't. I really like how 7 opens up with "Love Never Dies". It is a killer dance song. The operatic sample in the song gives the track an added oomph to the song. Song has a lot of energy. The next two songs continues with that same frantic energy. After not having heard 7 in 3-4 years, the cd still holds up well with me. For me it is classic futurepop. I hope that there will still be some of that in the next Apop album. I liked the most recent album but it wasn't classic Apop.
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5 of 6 people found the following review helpful By TorridlyBoredShopper VINE VOICE on February 10, 2003
Format: Audio CD
Apoptygma Berzerk is something of an enigma flourishing in sands that other bands would wilt and decay within. They've managed to craft what they've wanted to craft into their music, meshing beauty and depravity into one giant EBM stew, all the while staying strong in an industry that leaves many a vision sitting abandoned on the roadside. They've been this way since their inception and have continued to morph into something just outside the conceptual norm of the music industry, straying into mainstreamed consciousness a bit with Welcome to Earth and Harmonizer - two very meritable works as well. To me, that's an impressive feat, because so many find themselves without hits after only a few turns of the proverbial wheel. Still, for A Berzerk, this is far from the case.
Seven was an album that was closer to the front of their ascension toward the top and contains some very memorable, very worthwhile tracks that drift into both the lighter sounds of love and the darker, now mostly avoided, themes that I found interesting. The ways that these come into being are quite different, too. "Love Never Dies," for instance, brings the epic sounds of what Stephan Groth calls his version of the "alternative theme to Dracula" (as the interior notes of the album state) into the EBM realm, crafting catchy beats around a quite beautiful body of work. There are stark contrasts to this sound, too, with the machinations sounding in a slower, more melodic tempo and the lyrics becoming darker and more voxed in "25 Cromwell St" and violently-sculpted sounds within "Deep Red" as it exclaims certain things explaining feelings with the "knife cut(ting) through her skin.
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