Dr. Rapaille and his work represent a fundamentally different way of looking at a product or concept within a culture. The process works. -- Paul Everett, Manager Operations Improvement, Simpson (Seattle)
About the Author
Dr. Clotaire Rapaille is founder and chairman of Archetype Discoveries Worldwide, a leading consulting and training company in the area of inter-cultural and cross-cultural management and marketing. For more than two decades he has been teaching top marketing executives of Fortune 500 companies how to position their products and services in ways that relate to the archetypes and codes of different cultures.