Of all Manhattan's fabled East Side dwellings of the super-rich, 740 Park Avenue has perhaps the best pedigree. Designed by Rosario Candela and developed by James T. Lee, Jackie O's maternal grandfather, as a cooperative haven for the elite, it had the misfortune to open just as the stock market crashed in 1930 and was forced to operate partly as a rental for some decades. The last sale was to Lee himself, for son-in-law "Black Jack" Bouvier, his wife and daughters Jackie and Lee. John D. Rockefeller Jr. signed a rental lease in 1936 for a massive apartment (more than 20,000 square feet), and Marshall Field III took another. Gross (Model) has solidly researched the denizens of the building, who they were, what they did, and who and how many times they married. This information, while exhaustive, is also exhausting. Things perk up as we approach the modern era, and the old rich give way to a newer cast of sometimes dubious billionaires. Ron Perelman, Henry Kravis, Steve Ross and Steve Schwartzman are cited among the newer tenants. A bit of a bore for average readers, this will be a useful tome for those interested in New York's social history.
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“In 740 Park, Michael Gross penetrates the bewitching and private worlds of the privileged and very rich denizens of 740 Park Avenue on New York’s Upper East Side. Gross, a born storyteller, delights in his tales of upstairs and downstairs over the decades in the grand building. This is social history at its best.” —Dominick Dunne
“740 Park is a concrete capsule of American capitalism as seen through the fates, fortunes, and foibles of its inhabitants. This biography of New York’s most magisterial building is an immensely entertaining, dishy, and ultimately serious book.”
—Jane Stanton Hitchcock
“The Lolita of shelter porn . . . 740 Park delves into the rarified world of one of the city’s most exclusive co-ops, where billionaires like Ronald Lauder, Steve Schwarzman, and David Koch rest their heads.” —Michael Calderone, New York Observer
“740 Park is a historical building that is worthy of the comprehensive and fascinating coverage that Michael Gross has devoted to it. This book is as entertaining as it is informative—it’s a terrific story.” —Donald Trump
"Jaw-dropping apartment porn."
"Gobs of real-estate porn."
—The New York Times Book Review
"[A] great read... gossipy... revealing,"
"As rich as his subjects."
“Life after folly-filled life flashes forward like Park Avenue canopies viewed from a speeding town car.”
—New York Times
"Finally! A look inside the golden tabernacle of high society."
History of 740 is about how the build came into existence, the problems along the way, the debt, the gatekeepers, the depression and it's affect on the building and the people who... Read morePublished 1 month ago by Bookworm2
A very well written book telling the story of one of the most expensive apartment buildings in New York City. Read morePublished 1 month ago by Alan R. Bauroth
It's very interesting. Almost like a serial of different families, sometimes connected, who bought and rented apartments in this awesome building. Read morePublished 1 month ago by Willa Riggs
grate for NEW YORK lovers !!!!!!! who know their way in ManhattanPublished 1 month ago by Beatrix Graefin
Too much detail on too many people that it became very confusing. And, besides, what was the point? Read morePublished 1 month ago by Marjorie Longwood