About the Author
Joe Chernov began his career as a victims/witness advocate before turning his attention to an equally troubled audience: companies struggling to convey their message in an intelligible and persuasive manner.
He runs a boutique public relations firm in Massachusetts called Upper Right PR, which provides communications services to business-to-business companies either directly or through their advertising firm.
His askew perspective on marketing communications, coupled with an ability to help place clients everywhere from NBC’s The Apprentice to The New York Times, has allowed his four-year-old company to be profitable from its first day in business.
Chernov and his wife Amy live in Somerville, Massachusetts with their dog, Rocco, and cat, Ladybug Mecca.
He runs a boutique public relations firm in Massachusetts called Upper Right PR, which provides communications services to business-to-business companies either directly or through their advertising firm.
His askew perspective on marketing communications, coupled with an ability to help place clients everywhere from NBC’s The Apprentice to The New York Times, has allowed his four-year-old company to be profitable from its first day in business.
Chernov and his wife Amy live in Somerville, Massachusetts with their dog, Rocco, and cat, Ladybug Mecca.
