Customer Reviews

77 1/2 Public Relations Tips: Things Everyone in Business Should Know about PR

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This book is a must-read for PR practitioners who are either getting up to speed, or for seasoned professionals who could use a quick refresher. Well-written and humorous, it's as useful as it is enjoyable.

This book is very insightful, readily applicable and fun to read.

Joe's format is perfect for those new to PR or professionals in need of a refresher.

Tell your friends and colleagues to buy this book.

Even with a marketing background, a straight public relations agency position still requires a significant learning curve. This book has been the best tool that I have come across in providing a quick, easy and useful way to learn the basics. Don't let the title mislead you to believe that it's a heavy read...it's light and enjoyable. I read it in one sitting.

As a career public relations professional, I highly recommend this book for any level practitioner. The author's tips reflect a practical and proven approach to effective public relations that can quickly guide a beginner through solid fundamentals as well as wisely remind the seasoned pro to "keep it real." Have a client or internal executive who considers themself a "PR Expert?" This book provides a credible third-party resource to help you train "the experts" in the amount of time it takes to travel from Manhasset to Framingham. The author's style is entertaining, engaging and creative.

As a PR professional and former journalist, I've heard the old adage good, fast, cheap -- pick any two, many times. With this book, you can get all three. The beauty of these tips is that the author has managed to condense what would normally take years to learn through experience and gives a consise and well written summary of pr fundementals. Not only would I encourage business people to read it, but for students interested in pursuing a pr career, it could help put you on the fast track.

I found this to be a very helpful list of tricks and tips for the PR trade. The author presents some great observations in a funny, but informative style that keeps you glued to the page.