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7L: The Seven Levels of Communication: Go From Relationships to Referrals Hardcover – September 2, 2014

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Editorial Reviews


“If you want to win in business...this book will show you how.”
—Dave Ramsey, author of EntreLeadership and The Total Money Makeover

“(7L) is the clearest, most concise book I’ve read on what it takes to be a great salesperson. It is obvious why Michael J. Maher is one of the greatest sales people in the world. This book will become a classic.”
—Larry Kendall, Chairman Emeritus of The Group, LLC, and author of Ninja Selling

“Master the generosity a powerful, referral-based business...put the wisdom of (7L) into practice.”
—Gary Keller, New York Times bestselling author of The Millionaire Real Estate Agent, The Millionaire Real Estate Investor, SHIFT, and The ONE Thing, and Cofounder of Keller Williams Realty International

“(7L) is the most reliable and sensible business-building system I have ever seen... If you follow this amazingly simple recipe, I guarantee success will follow you.”
—Todd Duncan, New York Times bestselling author of Time Traps and High Trust Selling

“Required reading for all my coaches! Excellent!”
—Bob Corcoran, founder of Corcoran Consulting & Coaching

“Every real estate agent needs to read this book and give it to all their referral partners. In (7L), Michael J. Maher shows you how to build a recession-proof network.”
—Dr. Ivan Misner, founder of BNI and Referral Institute and New York Times bestselling author of Masters of Sales

About the Author

Michael J. Maher, “North America’s Most Referred Real Estate Professional” and founder of the Generosity Generation, is dedicated to helping salespeople earn a better living and live better lives. He rocketed to the top of his profession by earning more than $1 million in his third year of full-time real estate. With the slogan of We’re not #1...YOU are®, the Kansas City Home Team continues to be one of the top real estate companies in Kansas City. Maher is one of the most in-demand speakers on referrals, generosity, marketing, and relationship-building.

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Product Details

  • Hardcover: 192 pages
  • Publisher: BenBella Books (September 2, 2014)
  • Language: English
  • ISBN-10: 1940363217
  • ISBN-13: 978-1940363219
  • Product Dimensions: 9.1 x 6.1 x 0.9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (435 customer reviews)
  • Amazon Best Sellers Rank: #11,864 in Books (See Top 100 in Books)

More About the Author

(Note: Maher is pronounced like "mayor") Michael J. Maher is one of the hottest speakers in the country right now. Known as North America's Most Referred Real Estate Professional, Michael owns one of the top real estate companies in Kansas City (Leawood, KS, USA). In just his third year of real estate, he netted one million dollars. He and his team have received over 500 referrals and averaged over 200 transactions per year for the last 8 years. His book (7L) The Seven Levels of Communication with the subtitle of "Go from Relationships to Referrals" has been on the National Best-seller List for OVER 600 DAYS. If you are familiar with Chicken Soup for the Soul by Jack Canfield and Mark Victor Hanson, you may not know their book took OVER A YEAR to become a best seller. (7L) became a best-seller after only 7 days. Just six months later, on June 10, 2011 and then again THREE OTHER TIMES (7L) hit #1 on the Real Estate category of Amazon! What makes this story even more phenomenal is that 100% of the sales of (7L) have been by word of mouth, by referral - no e-mail blast, no advertising, no promotions, no direct mail. People like you telling others about the book... an incredible accomplishment!

A few other quick facts about Michael:
1) As a quarterback in high school, he broke 22 school records.
2) He has been featured on Zig Ziglar's World Wide Webcast two times.
3) He is the founder and father of the Generosity Generation.
4) He is married to Sheri and has a son, Max. They live in Kansas City and have homes in other locales.

Customer Reviews

Most Helpful Customer Reviews

31 of 33 people found the following review helpful By RomanPavlik on December 15, 2010
Format: Hardcover
Michael has written the finest book there is about the importance of building real relationships to help each other's small businesses grow. It has taken me 10 years to finally figure out the value of one on one relationships versus trying to mass market. Michael provides an easy to follow step by step system to create long lasting relationships with our clients and vendors that result in an endless supply of referrals. This book has completely changed how I do business in real estate and I am eternally grateful for knowing Michael and getting this book. I went out and bought 30 of them so that I can give them to my associates.
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27 of 29 people found the following review helpful By Rich B. on March 12, 2012
Format: Hardcover Verified Purchase
Length: 1:27 Mins
"If I am not for myself, who will be for me? But if I am only for myself, what am I?" Pirke Avot Wisdom of Our Fathers 1:14. I think that this is really the underlying theme of this book. You MUST help yourself by following certain, specific steps and activities, however, by doing so, you may become successful beyond your dreams.

Simply speaking, what are these steps... stop being all about yourself. Think of others first. Help people, connect people, be there for people. Do the small, simple things for them that they may not even realize means a lot to them. Things like handwritten notes are a HUGE deal.

I can personally tell you that by reading this book and following the plan laid out within its pages, I have become so busy that I have hired an assistant and opened an office. I didn't get the book until December of 2011. The impact has been dramatic, drastic and immediate!

We are all in sales, whether we like it or not. Even the person who sits behind a desk and crunches numbers will eventually have to sell something or someone. By creating these relationships, you can make a huge impact on a person's life... and even your own!

The book was a gift for me, but I liked it so much I purchased a couple copies through AMAZON as gifts for others.
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17 of 21 people found the following review helpful By Chip Collins on November 17, 2010
Format: Hardcover
If you are truly ready to take your business and your life to the next level of importance and significance, you need to listen to Michael Maher's wisdom in 7L! This isn't here-today-gone-tomorrow, get-rich-quick stuff...this is business and relationship GOLD! I have had DIRECT and IMMEDIATE benefits from this book that are not just singular - they have impacted my life on multiple levels, and they keep flowing like a ripple in a pond. Buy it and live it, and you will find yourself loving what you do every day. The goal is simple: It isn't work, if you love what you do. You're going to love what you do more than you ever have before!
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10 of 12 people found the following review helpful By Spa Girl on July 3, 2013
Format: Kindle Edition
A friend started a mastermind group and invited me to join. The foundation of the group is this book. We are all reading it and implementing the principles. The most influential book of my life is Napoleon Hill's Laws of Success and now I have to add this book, the 7 Levels of Communication to the list of most influential and life changing books I have ever read.

I am transitioning out of one business into a completely new business and this book is giving me the tools to make that transition happen faster and easier. It is also helping me secure a buyer for the salable assets of my previous business.

I have been in a dark hole and now I can see the light at the end of the tunnel. This book has made prospecting so much more fun and overall business is now more fun than ever. I look forward to the end results of referrals. Also I love helping people and I have always tried to incorporate that into my business but never k we exactly how. This book brought that principle to the forefront for me so now I can be myself and enjoy helping people and make money doing it.
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6 of 7 people found the following review helpful By M. Robert Malone on July 1, 2014
Format: Kindle Edition Verified Purchase
Overall this is an excellent book on referral building, in fact it may be the best one out there. I think the thing that Mr. Maher does better than anyone else is he boils it down to core essential tasks that will get you the best results.

It is geared toward real estate agents (as Mr. Maher is one) but with some thought you can adopt a lot of this to whatever your industry is. You need to judicially think about does this tactic make sense for me and can I implement it as is or do I need to modify it to fit my industry.

I also really enjoyed the way the book was written. It is a look at the mythical life of real estate agent Rick Masters and how he transforms his life and business through the implementation of guru Jay Michael's (also mythical) "Generosity Generation". The story line is simple but I was able to identify with Rick in many of the self-doubt, trials and tribulations he went through.

The only thing that I didn't like is that there were a few times when Mr. Maher left me hanging without clear instructions as to what to do. One instance was when Rick's coach told Rick to make 10 phones calls a day the first thing in the office. When Rick asked "what should I talk about" the coach's response was "you will know."

Really???!!!!! That is such a classic cop out and it wouldn't have taken much effort for the coach to list 5 to 10 ideas as to what to talk about. I am assuming that Mr. Maher does this himself and it would have nice if he would have shared his vast experience in what to say in these phone calls and how to make them productive.

Outside of that this is a great book and I definitely recommend you read it.
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