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Designer Ce Ce Chin decided to create a comfortable yet fashionable shoe line and voila, 80%20 was born. Remixing her greatest hits and introducing new shoe styles, 80%20 inspires you to break some records of your own. Rock a classic boot with the signature hidden wedge in a traditional knee high. Add the latest spin with a slouchy western or riding boot. Step it up in a poppy patent leather bootie or mary jane. In the boys club of mammoth footwear brands, Ce Ce Chin's story reads like David vs. Goliath. Of course you can't go wrong with a great idea; the concept behind 80%20 came from her observation that we tend to wear the favorite 20% of our wardrobe 80% of the time - and these shoes are definitely part of the 20% you can't live without.