The Kindle version of this book is priced closed to the price of the hardcover price for the book. It seems that for new books coming to market and some old ones, the new Amazon/publisher policy is that most books will be priced this high. This policy seemed to change when Kindle2 was released. They may be dropped temporarily but then will rise again in the future. So, we get to pay $350 for the reader and close to the hardcover price (almost for the Kindle book which we can't share, sell or loan. Something to keep in mind. Many Kindle owners aren't buying books over the old price of 9.99 and that is what the 9.99boycott is all about.
We only wish this company well because we absolutely love our Kindles (I bought 100 books last year..almost anything I wanted for 9.99). Unfortunately, the 50% price hike wasn't announced to those of us with 1's or the new Kindle2 owners. The math doesn't work out so well when the new Kindle books I like and buy are going up an average of 50% and my 401K has dropped an average of 50 %!