90 Days to Launch: Internet Projects On Time and On Budget [Hardcover]

Shayne F. Gilbert (Author)

Book Description

Publication Date: November 27, 2000

The first project management guide for launching and managing Internet projects
This book provides a field-proven framework that will help managers streamline the project management process for all types of Internet projects-especially those relating to E-commerce. Based on the author's expertise on Internet business initiatives, 90 Days to Launch instructs managers on formulating and managing a budget, selecting and screening vendors, assembling the project team, developing the project plan and timeline, and successfully launching the site. A unique feature of this book is the author's RFP Blueprint, which provides managers with a standard and guidelines for soliciting, screening, and selecting vendors.
Shayne Gilbert (Boston, MA) is the founder of Silverweave, an Internet strategy firm that has delivered online results for clients such as Lucent, Hay/McBer and BankBoston. Ms. Gilbert's work has been recognized in the Wall Street Journal, the Boston Globe, and Wired.

Editorial Reviews

Review

"A useful title for those who have a project in the pipeline, this book will not only assist you in meeting your deadline, but also in making the initiative a success..." (Internet Works, April 2001)

"...a good book for e-business newcomers." (M2 Communications, 2 February 2001)

From the Inside Flap

Launching your company's Web site on time and on budget is like trying to attend a meeting in an unfamiliar city without a map-you know where you want to be but you have no instructions on how to get there.

The first in its genre, 90 Days to Launch shows business managers and decision-makers how to plan and deliver successful Internet projects, giving you step-by-step instructions that will enable your company to efficiently launch a site. Shayne Gilbert, an expert on Internet business initiatives, delivers must-know tools and invaluable guidelines for developing your Internet strategy and a well-conceived project plan.

Based on the author's extensive experience working with clients such as Lucent Technologies, Hay/McBer, and Fleet Bank, this guidebook outlines how to formulate and manage a budget, assemble a project team, develop the project timeline, and efficiently launch your site. It offers a field-proven framework to help you streamline the management process for all types of Internet projects, especially those that are e-commerce focused.

Not only is it imperative to get your business on the Web, but in order to keep pace with the e-commerce wave, you must also structure your initiatives to encourage branding, sales, and public relations as well. Gilbert helps you build these requirements into your project, also explaining in clear detail how to:
* Set realistic business objectives and manage project milestones to ensure timely delivery
* Assess market conditions and improve your customer relationships
* Create a management strategy to sustain ongoing Internet operations
* Assemble a vendor team and create a project schedule

A unique, value-added feature of this book is the inclusion of Gilbert's project blueprint, which provides managers with a standard outline for developing a project plan. Making it even more useful for your specific needs, the blueprint is supported through a dedicated Web site with interactive features: www.90daystolaunch.com.

If you're charged with managing an Internet project, don't waste any more time. Deliver a sustainable online strategy with 90 Days to Launch, a vital decision-making tool that will help to target results-on time and on budget.

See all Editorial Reviews

Product Details

• Hardcover: 208 pages
• Publisher: Wiley (November 27, 2000)
• Language: English
• ISBN-10: 0471388262
• ISBN-13: 978-0471388265
• Product Dimensions: 9.1 x 6.1 x 1 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 2.8 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #3,396,467 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

1.0 out of 5 stars A great marketing ploy to sell her consulting services..., August 14, 2001

By 

"rtshin" (Oak Park, IL United States) - See all my reviews

This review is from: 90 Days to Launch: Internet Projects On Time and On Budget (Hardcover)

I was very excited to read 90 DAYS TO LAUNCH by Shayne Gilbert, being a Project Manager and MBA graduate in Chicago (seeing Shayne's Northwestern background), but was extremely disappointed in this book. The title is all wrong! "Internet projects on time and on budget" leads the reader to believe this is a resource for Project Managers (and actually states it is for PMs at some point) when it would better suit small business owners who might never have taken a class in business strategy! I hoped for some tips to help refine my PM skills, but once Shayne gets to scheduling, budgeting, and building a team, she points you to making a vendor selection - and it is only the vendor who can figure out if your scope can be achieved in the desired schedule and budget. How convenient that her website, 90daystolaunch, takes you to her consulting firm, no? ...

4 of 5 people found the following review helpful:

1.0 out of 5 stars Garbage, June 11, 2002

By 

Steve Holland (Dallas, Texas United States) - See all my reviews

This review is from: 90 Days to Launch: Internet Projects On Time and On Budget (Hardcover)

How disappointing! Having build robust e-commerce sites in 90 days or less myself, I was hoping to find insight into the process. Methods or procedures that could be leveraged effectively to improve success. Instead this book offered nothing of value. I read it in less than 2 hours and sold it immediately.... Definite Avoid rating.

I would recommend "Web Redesign : Workflow That Works"
by Kelly Goto, Emily Cotler...

9 of 14 people found the following review helpful:

5.0 out of 5 stars Put 90 Days On The Top Of Your Reading Stack, January 8, 2001

By A Customer

This review is from: 90 Days to Launch: Internet Projects On Time and On Budget (Hardcover)

90 Days quickly gets down to business by clearly stating its objective on the first page of chapter one, "launching a site on time, and on budget", and then it's off to the web races! 90 Days is practical, proven and usable project management advice from cover-to-cover. As you move through the book, think of the blueprint as a high-level guide that can be customized to your scenario. Go get 'em.