99.3 Random Acts of Marketing [Paperback]

Drew McLellan (Author)

Book Description

Publication Date: November 2003

Whether you own your own business, run a marketing department or just need to be reminded of what you already know, 99.3 Random Acts of Marketing is packed with the marketing insights you need, a bite at a time.

No jargon or hyperbole. Just straightforward counsel from a 20-year veteran. Easy to read and remember, this book will quickly become your marketing guide. You’ll find yourself quoting Drew and his insightful tips as you take your marketing efforts to the next level.

Editorial Reviews

Review

Drew is the master of bite-sized intelligence. -- Jeff Hasselberger, President of Hasselberger Inc, Philadephia, PA

Drew provides straight-forward tips sure to help any business. This is a must read for anyone associated with marketing. -- John Gumas, President of Gumas Advertising, San Francisco, CA

This is a book not only for reading but should be kept as part of your reference materials. -- BookIdeas.com, February 2004

This is the book I'll make every employee read and give every client. It’s that good. -- Jean Whiddon, President of Kircher Inc, Washington DC

From the Author

For most of us, the world of marketing and the marketplace is chaos. Constant change. Internal politics. CEOs who want to pull an ad because the first time it ran, no one bought a thing. Fierce competitors. New marketing gimmicks (who thought of the urinal ads?). Tight budgets. Bosses who think anyone with a computer can create an effective brochure. The 3-second attention span of a web surfer. Blah, blah, blah.

Despite all of that, marketing isn't rocket science. It's common sense. It's consistency. It's staying the course. I know that sounds pretty dull, but that's what works. It's also incredibly difficult to do.

As you read this book hopefully you'll occasionally mutter an "I'll be danged" or nod your head. You'll probably also kick yourself in the pants more than once. One of my goals is to remind you of what you already know but have let slide. Consider it a gentle nudge.

Use this book. Read a passage to the sales manager who's nagging at you to change the logo or the CEO who refuses to answer a reporter who's hounding her. Share a page or two with the employees who interact with your customers every day. Take solace in it when everyone wants you to knee-jerk react to the latest volley from a competitor. But do something. Even if it's just to pat yourself on the back for a job well done.

Thanks for sharing my passion for marketing and the people who do it well.

See all Editorial Reviews

Product Details

• Paperback: 208 pages
• Publisher: Innova (November 2003)
• ISBN-10: 0974687901
• ISBN-13: 978-0974687902
• Product Dimensions: 8.3 x 5.5 x 0.3 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #923,730 in Books (See Top 100 in Books)

More About the Author

Drew McLellan gets branding, marketing and social media and he wants you to get it too.

So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers.

Drew has not only survived 20 years in the advertising and marketing arena, he's thrived in it. After working for several other agencies, including Young and Rubicam's CMF&Z, Drew created McLellan Marketing Group in 1995.

Considered a national branding and social media expert, Drew is a highly sought after speaker and has given about a zillion presentations at national conferences, key note addresses, training for his peers in the profession, college students and even his daughter's high school class.

Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, University of Central Florida, Skidoo and a wide array of others.

When he's not out preaching the good word of marketing and branding at work and on his blog www.DrewsMarketingMinute.com, Drew spends time with his family and pondering why the Dodgers can't seem to get back to the World Series.

Drew has a Master's Degree from the University of Minnesota but alas, he cannot remember their fight song.

He also serves on the Boards of Directors for:

Variety the Children's Charity, United States
Variety the Children's Charity, Iowa
Character Counts in Iowa
Character Counts - US Board of Governors
Iowa Legal Aid Foundation
Des Moines Shakespeare Festival
Des Moines Downtown Chamber

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars A Must Buy, April 14, 2004

By 

Joanna - See all my reviews

This review is from: 99.3 Random Acts of Marketing (Paperback)

"Little things make a difference." This book may be little, but has made a HUGE difference! No matter what business you may be in...this book is a Must Buy! Not only are Drew's points helpful, you will be amazed at how easy they are and how well they work for your business and your clients. 99.3 Random Acts of Marketing is a Marketing tool that is a notch above the rest. Thank you Drew!

6 of 7 people found the following review helpful:

5.0 out of 5 stars You'll love this book!, December 13, 2003

By 

John Tate (USA) - See all my reviews

This review is from: 99.3 Random Acts of Marketing (Paperback)

99.3 Random Acts of Marketing is the best marketing book I have ever read. The author gets right to the point on every page. Each page is a new "random act" or marketing tip.

I'm a business owner who's always looking for an edge. This book is my edge! I've already implemented three of the ideas I got right from the book. And that's just the start.

Don't miss out. Buy this book today!

3 of 3 people found the following review helpful:

5.0 out of 5 stars I needed this book!, December 18, 2003

By 

Natalie (USA) - See all my reviews

This review is from: 99.3 Random Acts of Marketing (Paperback)

Wow, how refreshing to read a book that is simple, straightforward and immediately applicable. I work for a small company and by default have been made responsible for our marketing efforts. I have zero marketing background. I have tried to make sense out of other marketing book (extracted a few nuggets). This book is all the nuggets--that I've had to spent hours and hours searching for--all in one place.

I can't wait for more!