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4 of 4 people found the following review helpful:
5.0 out of 5 stars A Must Buy, April 14, 2004
This review is from: 99.3 Random Acts of Marketing (Paperback)
"Little things make a difference." This book may be little, but has made a HUGE difference! No matter what business you may be in...this book is a Must Buy! Not only are Drew's points helpful, you will be amazed at how easy they are and how well they work for your business and your clients. 99.3 Random Acts of Marketing is a Marketing tool that is a notch above the rest. Thank you Drew!
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6 of 7 people found the following review helpful:
5.0 out of 5 stars You'll love this book!, December 13, 2003
This review is from: 99.3 Random Acts of Marketing (Paperback)
99.3 Random Acts of Marketing is the best marketing book I have ever read. The author gets right to the point on every page. Each page is a new "random act" or marketing tip.

I'm a business owner who's always looking for an edge. This book is my edge! I've already implemented three of the ideas I got right from the book. And that's just the start.

Don't miss out. Buy this book today!

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3 of 3 people found the following review helpful:
5.0 out of 5 stars I needed this book!, December 18, 2003
This review is from: 99.3 Random Acts of Marketing (Paperback)
Wow, how refreshing to read a book that is simple, straightforward and immediately applicable. I work for a small company and by default have been made responsible for our marketing efforts. I have zero marketing background. I have tried to make sense out of other marketing book (extracted a few nuggets). This book is all the nuggets--that I've had to spent hours and hours searching for--all in one place.

I can't wait for more!

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5 of 6 people found the following review helpful:
5.0 out of 5 stars Great read!, December 16, 2003
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This review is from: 99.3 Random Acts of Marketing (Paperback)
I've been in the marcom business for my entire career. This book is filled with the things I know I should do, but somehow it gets lost in the whirl of the day. Drew has reminded me to get back to well planned, proactive marketing! His marketing nuggets spell it all out. Easy to read and important to follow. This book's a keeper!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars marketing advice for people short on time and know-how, March 1, 2005
This review is from: 99.3 Random Acts of Marketing (Paperback)
I found this book very readable and great for someone like myself who didn't ever take a business course in college, knows nothing about marketing and yet very much needs to know about how to put these ideas to work in the real world.
Sheila Curran, Author, DIANA LIVELY IS FALLING DOWN
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4 of 5 people found the following review helpful:
5.0 out of 5 stars A Daily Dose of Actions to Take, January 5, 2004
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This review is from: 99.3 Random Acts of Marketing (Paperback)
If you are responsible for marketing in your company, this needs to be by your nightstand to read every night before you go to sleep. If you are not responsible for marketing in your company, after reading this you OUGHT to be.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Brilliantly written, April 13, 2005
This review is from: 99.3 Random Acts of Marketing (Paperback)
Drew has done a masterful job of loading every page with valuable marketing insights that will help you separate yourself from the pack. A must read for anyone in the marketing or communication department of your company. The knowledge is invaluable and easy to begin implementing immediately. In areas as simple how you interact with customers to getting new customers to sample what you sell.
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3 of 4 people found the following review helpful:
5.0 out of 5 stars Filled with useful, practical ideas, May 19, 2004
This review is from: 99.3 Random Acts of Marketing (Paperback)
If you want to make your marketing efforts take off, read this book. If you want to jump start sales, read this book. If you want to increase new business opportunities, read this book.

Each page contains a fresh idea, written in a way that you will enjoy, understand and remember.

It's like a marketing toolbox.

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2 of 3 people found the following review helpful:
5.0 out of 5 stars Great for someone trying to improve their marketing skills, January 18, 2005
This review is from: 99.3 Random Acts of Marketing (Paperback)
I have read this book and love the style and concepts presented in a concise form. Easy reading, quickly allows you to see some new areas to work on. Starting to read again to have the information soak in even better. You won't go wrong by adding this book to the ones you want to keep close at hand for reference.
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5.0 out of 5 stars Marketing principles needed in web 2.0 space, January 23, 2008
This review is from: 99.3 Random Acts of Marketing (Paperback)
I enjoyed this book and got some great ideas on how to market my own business. Drew talks about a lot of marketing tactics (99.3 ideas to be exact) that are geared towards more traditional businesses but many of those ideas transfer to my web 2.0 world.

So let me clarify this review, I'm not saying this is a book on marketing 2.0, but I think there are principles in here that might be ignored by marketing 2.0 that shouldn't be ignored.

Oh yeah, one of THE BEST ways to end a book that I've seen ;)
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99.3 Random Acts of Marketing
99.3 Random Acts of Marketing by Drew McLellan (Paperback - Nov. 2003)
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