Most helpful positive review
129 of 133 people found the following review helpful
on December 25, 2010
I worked in a home audio/video store for seven years. We were a small family owned business. We sold the normal stuff, plus very high-end audiophile equipment. They will hate me for posting this here. But, I don't care.
We were paid commissions and when we sold a system, we made more on the accessories than we made on the actual equipment. Typical gross margin on a stereo was about 30% - 40%, if it was not on sale. It could be 5% - 20% if it was on sale. Accessories are typically 80% gross margin! That means if we paid $20, we sold it for $100. (The only thing that was higher gross margin was Extended Warranties - the biggest ripoff in the world.)
We tested the cables ourselves to see if there was a difference. We could hear the difference between thin cable and thick cable. However, we couldn't here the difference between brands. We took the best $2.00 per foot 12 gauge Monster Cable (triple twisted, multi-strand, 99.99% oxygen free copper, with poly-methyle-razz-a-ma-tazz coating) and compared it to 12 gauge lamp cord from the hardware store. It's impossible to hear the difference. We used to laugh at the guys who would come in and tell us they could hear the difference between the cables. (We'd laugh at them, after we took their money!)
Copper is copper. It conducts electricity. You need good quality, low gauge conductor. That's it. None of that other crap matters. It's marketing and hype.
The important factors for buying speaker wire:
- Make sure it's copper.
- Make sure it's thick.
- Has a decent insulator on it (that's not going to crack or get brittle.)
- Clearly marked for +/- polarity.
Then you just get the cheapest that you can find!
Here's the big secret on most of the cables like Monster: the insulator is clear because it acts like a magnifying glass to make it look bigger than it actually is. Insulation is cheaper than cable. Look at a cross section (the cut) and you'll be amazed at how much is just plastic.
People hear the difference because they want to hear a difference.
There are some demonstration setups that I have seen where they have spools of wire and you can switch between the two wires. You will clearly hear a difference. However, it's not because of the quality of the wire. It's because the wire is wrapped into a spool and forms an inductor. What you are hearing is the filtering that occurs from the inductor. That is just a dirty trick that any electrical engineer (or anyone who knows about electronic components) would clearly see as a trick.
This wire is fantastic. It's on a nice spool. It insulated well and clearly marked for polarity (red/black.) It might even be suitable for direct bury for outdoor applications. (You need to double check that.)
For low- medium- or even high-end applications, this is fantastic wire. You cannot hear the difference, unless you are going to use very low gauge (much thicker - like 8 gauge). Even then, you'd need to have a very very high end system (like $10,000+) with a very high power amp.
My only comment to mention is that it's not as flexible as some wires. It's a little stiff. That could make it a little tough if you are pulling it through a wall. But, it's not a big deal.
I highly recommend this wire for any application.
The price to quality ratio is off the charts. A fantastic deal!