99% Inspiration: Tips, Tales, and Techniques for Liberating Your Business Creativity [Paperback]

Bryan W. Mattimore (Author)

Book Description

Publication Date: November 26, 1993

Supplying a range of tips, techniques and tales to help business people tap hidden creative strengths, this book enables readers to creatively solve a wide range of workplace issues by explaining how to: understand the creative process; become aware of their own creative abilities; use the creative techniques of such geniuses as Walt Disney, Albert Einstein and Leonardo Da Vinci; apply creative techniques to workplace issues; and facilitate creative or "brainstorming" sessions.

Product Details

• Paperback: 180 pages
• Publisher: AMACOM (November 26, 1993)
• Language: English
• ISBN-10: 0814477887
• ISBN-13: 978-0814477885
• Product Dimensions: 8.9 x 5.9 x 0.6 inches
• Shipping Weight: 10.4 ounces
• Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #1,069,665 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Creativity Unleashed, November 26, 2005

By 

Angie Dixon "Bibliophile" (Little Rock, AR) - See all my reviews
(REAL NAME)   

This review is from: 99% Inspiration: Tips, Tales, and Techniques for Liberating Your Business Creativity (Paperback)

I admit, I'm a technogeek, and I wondered if a book over a decade old could really teach me anything new about business creativity.

If the book is Bryan W. Mattimore's 99% Inspiration: Tips, Tales & Techniques for Liberating Your Business Creativity, the answer to my question is yes, it can teach me something. A lot, in fact.

Bryan Mattimore is a creativity consultant. While to me "creativity consulting" conjures images of brainstorming software and "creativity" web sites, Mattimore writes primarily about low-tech creativity-boosting techniques.

My second-favorite technique is called "The Gray Box" and involves having your group ask yes or no questions about the contents of a box until they determine what's in it. What actually was in Mattimore's box might surprise you, after you read the questions and responses.

Mattimore's Idea Hooks (R) concept is nothing short of remarkable (and my favorite technique, by the way). He has developed a way to actually look at the idea "hooks" that led to great inventions and discoveries. This alone was worth the price of the book, which I actually just checked out of the library but intend to buy.

The third technique I really like involves cutting-and-pasting, something I'm very familiar with as a writer. Except this is the kind I did as a kid, not the kind I'm used to now. In the book, marketing execs cut out magazine pictures and compared their product to their favorite things. Sounds kind of hokey here, but in the book, it's fascinating.

I'm a creative person by nature, but 99% Inspiration really helped me think more creatively. Especially if "inspiration" doesn't come easily to you, take a look at 99% Inspiration.

5.0 out of 5 stars A Swiss-Army Knife of Creative Theory and Techniques, January 17, 1997

By A Customer

This review is from: 99% Inspiration: Tips, Tales, and Techniques for Liberating Your Business Creativity (Paperback)

Mattimore gives us a readable overview of both theory and technique. Breezy style, not bogged down in rhetoric and faddish tricks as other management books often are. He explores the techniques used by proven creative-types, famous and not-so-famous. The results count, and his examples and personal experiences prove the methodologies. Readers of similar books may have seen or heard some of the stories elsewhere, but there's enough new to keep your interest. I have used his techniques and they do work for idea generation. He supplies enough, so that with a little practice, you can get started

1 of 2 people found the following review helpful:

5.0 out of 5 stars Superb, April 22, 2000

By 

Michael Michalko (Churchville, New York USA) - See all my reviews

This review is from: 99% Inspiration: Tips, Tales, and Techniques for Liberating Your Business Creativity (Paperback)

As a colleague of Brian's, I'm always looking for things to criticize. But in Mattimore's case, I must say that I can't find fault with his work. This is a superb book, and my suggestion to you is buy and enjoy it. This is truly one of the better books on the market.