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99 Ways to Tell a Story: Exercises in Style [Paperback]

Matt Madden
3.8 out of 5 stars  See all reviews (13 customer reviews)

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Book Description

October 25, 2005

99 Ways to Tell a Story is a series of engrossing one-page comics that tell the same story ninety-nine different ways. Inspired by Raymond Queneau’s 1947 Exercises in Style, a mainstay of creative writing courses, Madden’s project demonstrates the expansive range of possibilities available to all storytellers. Readers are taken on an enlightening tour—sometimes amusing, always surprising—through the world of the story.

Writers and artists in every media will find Madden’s collection especially useful, even revelatory. Here is a chance to see the full scope of opportunities available to the storyteller, each applied to a single scenario: varying points of view, visual and verbal parodies, formal reimaginings, and radical shuffling of the basic components of the story. Madden’s amazing series of approaches will inspire storytellers to think through and around obstacles that might otherwise prevent them from getting good ideas onto the page. 99 Ways to Tell a Story provides a model that will spark productive conversations among all types of creative people: novelists, screenwriters, graphic designers, and cartoonists.


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99 Ways to Tell a Story: Exercises in Style + Drawing Words and Writing Pictures: Making Comics: Manga, Graphic Novels, and Beyond + Understanding Comics: The Invisible Art
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Editorial Reviews

From Publishers Weekly

Starred Review. Retelling the same one-page comic 99 different ways sounds boring, but Madden, a leading proponent of the value of formalist exercises, demonstrates how well boundaries can drive creativity, inspired by the similar work of Raymond Queneau. A new discovery awaits the reader on every page. The basic scene is a nonstory about a man who forgets why he's looking in the refrigerator. In the variations, new elements are introduced and removed: different characters, more panels, fewer closeups, flashbacks, text-only or a focus on sound or color effects. Madden acknowledges the history of the medium with allusions to various genres and characters (including the Yellow Kid, Krazy Kat and Winsor McCay's Rarebit Fiend). Favorites include a how-to on building a comic, a palindromic story that reads the same backward and forward, and a calligram (with text formed into a question mark shape). The book's format is ideal, with each page of comics facing a small identifying label, so approaches don't compete with each other, yet pages placed in sequence add up to another narrative. Anyone interested in comics or storytelling will learn much about the interaction between format and content through comparison of Madden's many ingenious approaches. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

In 1947 erstwhile literary surrealist Raymond Queneau published what has been called his best, most characteristic book, Les exercices de style. In it the same tiny scenario is written in 99 different ways: once in each verb tense, as a sonnet, in free verse, as a telegram, and so on. Madden works similar magic in his own medium: comics. The "story": Madden closes a laptop, walks toward a refrigerator. From upstairs, his wife asks the time. He tells her and opens the fridge. But he can't remember what he meant to find in it. This is first unadventurously told in eight panels, using perpendicular perspective and unobtrusive progressions of--analogizing to film camera placements--medium, long, and close viewpoints. The fun begins with the very next presentation, "Monologue," in which Madden, seated with coffee, recalls the action to a fixed viewpoint (like that of a stationary camera). The remaining 97 ways reconstruct and/or rearrange the visual and/or verbal components and/or meaning in a breathtaking display of imagination that is often hilarious and literally, gloriously kaleidoscopic. Ray Olson
Copyright © American Library Association. All rights reserved

Product Details

  • Paperback: 224 pages
  • Publisher: Chamberlain Bros.; 1 edition (October 25, 2005)
  • Language: English
  • ISBN-10: 1596090782
  • ISBN-13: 978-1596090781
  • Product Dimensions: 9 x 7.6 x 0.6 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #311,639 in Books (See Top 100 in Books)

More About the Author

Matt Madden started self-publishing minicomics while living in Ann Arbor MI in the early 90s.  In 1996 Madden began writing reviews for The Comics Journal and other publications--more recently he reviewed comics and graphic novels for Bookforum. His first graphic novel, Black Candy, was published by Black Eye Books in 1998; his second, Odds Off, was published by Highwater Books in 2001. He also translates from French and Spanish. His translation from the French of Aristophane's The Zabîme Sisters (First Second) was published in the fall of 2010.
In 2002 he was named foreign correspondent of the French avant-garde comics group, OuBaPo (the Workshop for Potential Comics). His book 99 Ways to Tell a Story: Exercises in Style (Penguin), a comics adaptation of Raymond Queneau's Exercises in Style, which has numerous foreign editions including Japan, France, Italy, and Spain, further cemented his position as a leading figure in experimental comics.
Madden is based in Brooklyn NY with his wife, Jessica Abel, and their two children. He teaches comics at the School of Visual Arts in Manhattan and he collaborated with his wife on a comics textbook, Drawing Words & Writing Pictures, published by First Second. The couple are also co-series editors of The Best American Comics from Houghton Mifflin Harcourt. Their follow-up to DW&WP, Mastering Comics, was published by First Second in the spring of 2012.

Customer Reviews

3.8 out of 5 stars
(13)
3.8 out of 5 stars
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Most Helpful Customer Reviews
23 of 23 people found the following review helpful
5.0 out of 5 stars Stop me if you've heard this one... October 22, 2005
Format:Paperback
The illustrator James McMullan once said the search for style is a very personal thing, like deciding if one prefers to wear silk or cotton. Matt Madden tries on 99 shirts in 99 pages here and while the results vary, in toto, the book is quite astonishing. This is not a graphic novel, not even a collection of graphic stories, but a short visual sequence repeated 99 times with great inventiveness. Visual artists such as cartoonists and graphic designers may appreciate Madden's feat most, but anyone who takes delight in creativity will enjoy this. 99 Ways to Tell a Story is a remarkable demonstration of persistence of vision within self-imposed constraints.
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12 of 12 people found the following review helpful
5.0 out of 5 stars You Don't Have to Love Comics November 10, 2006
Format:Paperback
I couldn't disagree more with the reviewer who dismissed this clever, funny, and insightful work as boring and unworthy. OK, it's NOT great literature and there are certainly more scholarly books out there to read if you want to work on enhancing your creativity, but let's not be snobbish about this: the book is a fast, fun read the first time through and delivers even more rewards when you go back to it. Madden is a talented cartoonist, and his purposeful imitations of the styles of other famous cartoonists is used to great effect in some of the exercises.

Did this loosen me up and make me more creative? Am I now ready to write the great American novel? Well, not yet. But it has gotten me thinking about new approaches to plotting and characterization, and I think that's the whole point. Thanks, Matt!
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10 of 10 people found the following review helpful
By C Hill
Format:Paperback
I teach comic art at the California State University, Fullerton and in workshops. Matt Madden's book is the best I have found to present complex ideas quickly about form in the language of comics. "99 Ways" is a perfect tool to showcase how your visual storytelling would function if you used, say, a close-up vs. a full shot, a vertical panel vs. a horizontal one, or if you used a specific genre, such as film noir, manga, and so on. People studying comics get it right away. They appreciate the strengths and limitations of each approach and device Madden presents, and his examples make the point better than long verbal discussions! What I also found very attractive is the very reasonable price (one that most students can afford). Combine it with McCloud's "Understanding Comics" and you've got a power punch of a combination for learning and teaching comic art (these two books complement each other perfectly).
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Most Recent Customer Reviews
2.0 out of 5 stars Disappointing
While I must admit there is SOME creativity, a bit of cleverness, and a few useful ideas in this book, it truly felt more like "exercises in trivial changes which do nothing for... Read more
Published 4 months ago by Lane Brown
5.0 out of 5 stars A simple approach at experimenting with different styles
A book on comic book styles doesn't have to be wordy. It's a fact that Mr. Madden elegantly shows. The target audience is for people who like to draw comic strips or comic books,... Read more
Published on March 15, 2011 by Ken
5.0 out of 5 stars Very happy I bought this. . .
I like Scott McCloud's 'Making Comics' as a sort of dictionary for comic making - I use it to build a knowledge base, as well as for referencing specific methods. Read more
Published on November 4, 2010 by Fish-Hand
1.0 out of 5 stars Poor Book
It's nothing more than drawings that look like they were done by a 2nd grader it's not worth buying and I've considered selling mine.
Published on September 26, 2010 by David Mayle
4.0 out of 5 stars Visually interesting, thought-provoking, and at times laugh-out-loud...
The story: A man rises from his desk, answers an off-screen question about the time, and forgets what he was looking for when he opens the fridge. Read more
Published on September 16, 2010 by J. Edgar Mihelic
4.0 out of 5 stars A good gift for all aspiring writers
This is a different book, that can really open the mind of inspiring writers (or anybody else in fact). You need to read it only once, and it takes one hour or so. Read more
Published on February 5, 2010 by solaas
3.0 out of 5 stars Variations on a Visual Theme
Author Matt Madden credits Raymond Queneau's Exercises in Style as the inspiration for this collection of ninety-nine variations on the same story in one-page comic strip form. Read more
Published on December 10, 2009 by John M. Ford
2.0 out of 5 stars Boring and annoying
The same one page action, told 99 times in 99 different ways (aka an exercise in style the Queneau way).
When "99 ways... Read more
Published on August 31, 2008 by Maze
3.0 out of 5 stars Once again, I shake my head at an alleged "masterpiece"
The promo copy states that 99 ways to tell the same situation may seem boring but, guess what--it is. Repeatedly. Read more
Published on March 21, 2006 by Tommy O.C.
5.0 out of 5 stars Brilliant!
I need to preface my review with this: I am not usually

a comic-book-reader. It is not that I don't appreciate

the art form, I simply never really think... Read more
Published on January 22, 2006 by Julie Jordan Scott
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