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99 Ways to Tell a Story: Exercises in Style
 
 
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99 Ways to Tell a Story: Exercises in Style [Mass Market Paperback]

Matt Madden (Author)
3.9 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

October 25, 2005

99 Ways to Tell a Story is a series of engrossing one-page comics that tell the same story ninety-nine different ways. Inspired by Raymond Queneau’s 1947 Exercises in Style, a mainstay of creative writing courses, Madden’s project demonstrates the expansive range of possibilities available to all storytellers. Readers are taken on an enlightening tour—sometimes amusing, always surprising—through the world of the story.

Writers and artists in every media will find Madden’s collection especially useful, even revelatory. Here is a chance to see the full scope of opportunities available to the storyteller, each applied to a single scenario: varying points of view, visual and verbal parodies, formal reimaginings, and radical shuffling of the basic components of the story. Madden’s amazing series of approaches will inspire storytellers to think through and around obstacles that might otherwise prevent them from getting good ideas onto the page. 99 Ways to Tell a Story provides a model that will spark productive conversations among all types of creative people: novelists, screenwriters, graphic designers, and cartoonists.


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Editorial Reviews

From Publishers Weekly

Starred Review. Retelling the same one-page comic 99 different ways sounds boring, but Madden, a leading proponent of the value of formalist exercises, demonstrates how well boundaries can drive creativity, inspired by the similar work of Raymond Queneau. A new discovery awaits the reader on every page. The basic scene is a nonstory about a man who forgets why he's looking in the refrigerator. In the variations, new elements are introduced and removed: different characters, more panels, fewer closeups, flashbacks, text-only or a focus on sound or color effects. Madden acknowledges the history of the medium with allusions to various genres and characters (including the Yellow Kid, Krazy Kat and Winsor McCay's Rarebit Fiend). Favorites include a how-to on building a comic, a palindromic story that reads the same backward and forward, and a calligram (with text formed into a question mark shape). The book's format is ideal, with each page of comics facing a small identifying label, so approaches don't compete with each other, yet pages placed in sequence add up to another narrative. Anyone interested in comics or storytelling will learn much about the interaction between format and content through comparison of Madden's many ingenious approaches. (Oct.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

In 1947 erstwhile literary surrealist Raymond Queneau published what has been called his best, most characteristic book, Les exercices de style. In it the same tiny scenario is written in 99 different ways: once in each verb tense, as a sonnet, in free verse, as a telegram, and so on. Madden works similar magic in his own medium: comics. The "story": Madden closes a laptop, walks toward a refrigerator. From upstairs, his wife asks the time. He tells her and opens the fridge. But he can't remember what he meant to find in it. This is first unadventurously told in eight panels, using perpendicular perspective and unobtrusive progressions of--analogizing to film camera placements--medium, long, and close viewpoints. The fun begins with the very next presentation, "Monologue," in which Madden, seated with coffee, recalls the action to a fixed viewpoint (like that of a stationary camera). The remaining 97 ways reconstruct and/or rearrange the visual and/or verbal components and/or meaning in a breathtaking display of imagination that is often hilarious and literally, gloriously kaleidoscopic. Ray Olson
Copyright © American Library Association. All rights reserved

Product Details

  • Reading level: Ages 14 and up
  • Mass Market Paperback: 224 pages
  • Publisher: Chamberlain Bros.; 1 edition (October 25, 2005)
  • Language: English
  • ISBN-10: 1596090782
  • ISBN-13: 978-1596090781
  • Product Dimensions: 9 x 7.6 x 0.6 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #69,615 in Books (See Top 100 in Books)

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Customer Reviews

12 Reviews
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Average Customer Review
3.9 out of 5 stars (12 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

22 of 22 people found the following review helpful:
5.0 out of 5 stars Stop me if you've heard this one..., October 22, 2005
This review is from: 99 Ways to Tell a Story: Exercises in Style (Mass Market Paperback)
The illustrator James McMullan once said the search for style is a very personal thing, like deciding if one prefers to wear silk or cotton. Matt Madden tries on 99 shirts in 99 pages here and while the results vary, in toto, the book is quite astonishing. This is not a graphic novel, not even a collection of graphic stories, but a short visual sequence repeated 99 times with great inventiveness. Visual artists such as cartoonists and graphic designers may appreciate Madden's feat most, but anyone who takes delight in creativity will enjoy this. 99 Ways to Tell a Story is a remarkable demonstration of persistence of vision within self-imposed constraints.
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11 of 11 people found the following review helpful:
5.0 out of 5 stars You Don't Have to Love Comics, November 10, 2006
By 
Bruce Altner "space cadet" (Columbia, MD United States) - See all my reviews
(REAL NAME)   
This review is from: 99 Ways to Tell a Story: Exercises in Style (Mass Market Paperback)
I couldn't disagree more with the reviewer who dismissed this clever, funny, and insightful work as boring and unworthy. OK, it's NOT great literature and there are certainly more scholarly books out there to read if you want to work on enhancing your creativity, but let's not be snobbish about this: the book is a fast, fun read the first time through and delivers even more rewards when you go back to it. Madden is a talented cartoonist, and his purposeful imitations of the styles of other famous cartoonists is used to great effect in some of the exercises.

Did this loosen me up and make me more creative? Am I now ready to write the great American novel? Well, not yet. But it has gotten me thinking about new approaches to plotting and characterization, and I think that's the whole point. Thanks, Matt!
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9 of 9 people found the following review helpful:
5.0 out of 5 stars Great for teaching and learning about comics, and well priced, February 18, 2006
By 
C Hill (L.A., CA, USA) - See all my reviews
This review is from: 99 Ways to Tell a Story: Exercises in Style (Mass Market Paperback)
I teach comic art at the California State University, Fullerton and in workshops. Matt Madden's book is the best I have found to present complex ideas quickly about form in the language of comics. "99 Ways" is a perfect tool to showcase how your visual storytelling would function if you used, say, a close-up vs. a full shot, a vertical panel vs. a horizontal one, or if you used a specific genre, such as film noir, manga, and so on. People studying comics get it right away. They appreciate the strengths and limitations of each approach and device Madden presents, and his examples make the point better than long verbal discussions! What I also found very attractive is the very reasonable price (one that most students can afford). Combine it with McCloud's "Understanding Comics" and you've got a power punch of a combination for learning and teaching comic art (these two books complement each other perfectly).
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