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A.D.D.: Adolescent Demo Division Hardcover – January 31, 2012

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Editorial Reviews


"Smart, exciting, and timely, A.D.D. is one part prophecy, one part critique, and one part action story, a heady mix." —Cory Doctorow

“ADD’s laser-guided smart missile zeroes in on the black undercurrents of gaming culture, celebrity and the pharmaceutical industry to target the secret wars being waged behind our monitor screens. In a world defined by ubiquitous media, best-selling wargames, autistic disorders and the commodification and exploitation of youth, Doug Rushkoff and artist Goran Sudzuka vivisect the zeitgeist with a sleek tale of tomorrow’s children, that’s part social sci-fi and part “X-Men” for the PlayStation generation.”—Grant Morrison

About the Author

Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff has written a dozen best-selling books on media and society, including Cyberia, Ecstasy Club, Media Virus, Coercion (winner of the Marshall McLuhan Award), Get Back in the Box, and Life Inc. He has written and produced the PBS Frontline documentaries Digital Nation, The Persuaders, and Merchants of Cool. A columnist for The Daily Beast and Arthur Magazine, his articles have been regularly published in The New York Times and Discover, among many other publications. His radio commentaries air on NPR and WFMU, his opeds appear in The New York Times, and he is a familiar face on television, from ABC News to The Colbert Report. Rushkoff has taught at New York University and the New School, played keyboards for the industrial band PsychicTV, directed for theater and film, and worked as a stage fight choreographer.

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Product Details

  • Series: A.D.D.: Adolescent Demo Division
  • Hardcover: 152 pages
  • Publisher: Vertigo (January 31, 2012)
  • Language: English
  • ISBN-10: 1401223559
  • ISBN-13: 978-1401223557
  • Product Dimensions: 6.4 x 0.5 x 9.3 inches
  • Shipping Weight: 14.1 ounces
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,724,777 in Books (See Top 100 in Books)

More About the Author

Douglas Rushkoff is the author of Present Shock: When Everything Happens Now as well as a dozen other bestselling books on media, technology, and culture, including Program or Be Programmed, Media Virus, Life Inc and the novel Ecstasy Club. His latest book, Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity, will be published by Penguin/Portfolio in March 2016. He is Professor of Media Theory and Digital Economics at CUNY/Queens. He wrote the graphic novels Testament and A.D.D., and made the television documentaries Generation Like, Merchants of Cool, The Persuaders, and Digital Nation. He lives in New York, and lectures about media, society, and economics around the world.

Rushkoff's first book about digital culture, Cyberia, was canceled by Bantam in 1992 because they thought the Internet would be "over" by the time the book came out in 1993. It came out the next year with HarperCollins. When he told his publicist there about listing the book on Amazon, she replied "that sounds great! Is Amazon for the Mac or the PC?"

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful By Rachel Anne Calabia on May 10, 2012
Format: Hardcover
This ambitious graphic novel depicts a world where a special brand of teenagers are pampered and feted to do one thing: play video games. They appear on a popular reality show and get to test the latest technology. They are a tightly controlled group whose every move is monitored by Next Gen Inc. Sheltered from the real world, they are the superstar guinea pigs of media conglomerates and the idols of other kids.

Yet nothing is quite what it seems. When Lionel, one of the teen gamers, witnesses a death he thinks is real, he begins to question everything he knows. With fellow gamers Takei and Kasinda, Lionel embarks on a journey to find the truth about the A.D.D.

"A.D.D." is a slick production with beautiful artwork and coloring, yet the overall effect is somewhat lacking. The ending feels rushed, as if some pages of the story were mistakenly edited out during production. Somehow, I feel the author has much more to say but didn't have the space to expand his complex ideas. It's a pity, because a lot of effort went into the creation of the world that has its own unique slang and technology.

It is almost certain that "A.D.D." will be popular among hardcore gamers and readers who can't get enough of works reminiscent of "Ender's Game." Personally, I am now more interested in reading the author's theories on autism and mass media than any possible sequels.

(This review originally appeared in the San Francisco/Sacramento Book Reviews.)
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0 of 1 people found the following review helpful By S. Penrose on June 21, 2015
Format: Hardcover
This reads like a paranoid delusion and that's the best thing I can say about the writing. I challenge anyone to understand what's going on without using some comparison to the ills of our technological society. The book wasn't fun, interesting, intriguing, or likable in any way. Added to that is the ridiculous inclusion of "made-up" slang that actually takes away from the dialogue. The artist, Goran Sudzuka, did the best he could but there was nothing to work with here. This is not enjoyable and I wouldn't recommend it to anyone.
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1 of 8 people found the following review helpful By Dr. B. Iverson on April 1, 2012
Format: Hardcover Verified Purchase
I liked the concept idea for the book. The drawings were okay, but the story just didn't make sense. I am over 60, so I asked some of my college students to read it and tell me what they thought, and their reviews were similar.
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