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A M Cassandre Hardcover – December 15, 1985


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Product Details

  • Hardcover: 315 pages
  • Publisher: Rizzoli (December 15, 1985)
  • Language: English
  • ISBN-10: 0847806510
  • ISBN-13: 978-0847806515
  • Product Dimensions: 10.8 x 9.9 x 1.4 inches
  • Shipping Weight: 4.3 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,524,181 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

For Cassandre, designing a poster meant telling a story. He would take an objectthe Normandie ocean liner, a locomotive, a record, a wine bottle, or whateverand make it the center of attraction through bold geometry and witty pictorial drama. Aside from their strong nostalgic appeal, his famous posters of the 1920s and 1930s are memorable for their innovative graphic solutions and their frequent references to such painters as Ernst, de Chirico and Picasso. Cassandre, whose real name was Adolphe Mouron, was a highly influential commercial artist. This oddly impersonal biography by his son shows us the frustrated but prolific easel artist, successful theatrical designer, and creator of elegant typefaces and magazine art. Though the author fails to satisfactorily explain Casandre's suicide, excerpts from his writings quoted here shed light on his uncompromising artistic ideals. Numerous full-page color reproductions make this a volume graphic aristts will want to own.
Copyright 1986 Reed Business Information, Inc.

From Library Journal

Adolphe Mouron, who used the pseudonym A.M. Cassandre, was one of this century's foremost commercial artists. He is best known for his posters, which fused ideographical and typographical imagery. His graphic works are classics which continue to influence advertising design today. In addition, Cassandre created stage sets and costumes for major opera and theater companies, not only in his native France, but throughout continental Europe as well. The text, written by his son, is a proud, factually based tribute; this book is the first monograph on the artist, complete with an invaluable chronology and index to his works. Mouron carefully explains the evolution of his father's visual style, notes his association with Balthus and De Chirico, and then lets the 260 illustrations speak for the artist's achievements. Recommended for art school and large art library collections. Paula A. Baxter, Museum of Modern Art Lib., New York
Copyright 1986 Reed Business Information, Inc.

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Most Helpful Customer Reviews

13 of 13 people found the following review helpful By lrutter@tanagram.com on January 11, 1999
Format: Hardcover
Henri Mouron's book on the genius of art deco commercial artist, A.M. Cassandra, is the best you'll find. The color plates are beautiful, and his text is as easy to understand as the content is fascinating. A VERY comprehensive look at this artist's life's work--from his early career as a 20-something phenom through his prolific maturity. Get it!
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5 of 7 people found the following review helpful By Eugene A Jewett on September 3, 2003
Format: Hardcover
Cassandre is the "real deal". In this rather dry chronolgy of his life written by his son, along with 250 images of his father's work, one can only marvel at the talent of Adolphe Mouron. I'm a collector of Cassandre posters and in that endeavor I've found that the Japanese have a copy of every poster Cassandre ever created. To me he's on a par with Salvadore Dali who I've always seen as the artistic expression of Bob Dylan's lyrics.
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