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A Smile in the Mind Paperback – August 13, 1998
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Top Customer Reviews
However, if you want to gain the ability to apply witty and conceptual thinking to create communicative and memorable graphic images, then buy this book!
Concept and wit (two forgotten tools in the "computer first" design education in today's schools) can aid the designer in creating work that provokes the viewer to solve clues in his/her mind, sometimes resulting in a smile or "aha!" When this happens the graphic image leaves a lasting impression because the viewer has participated in it's closure.
Some may consider the contents of the book "old school." But good examples of wit and ideas are two things that will never go out of style!
do i advice you to get this book? if you're a designer, YES because our past is a rough draft for a better future and there's no use denying it. amateurs and computer-only freaks will not find this book helpful at all.
Most Recent Customer Reviews
This is the book you read in order to think like a designer. A MUST HAVE.Published 6 months ago by Sarah-Jane
I bought this on recommendation from a peer who thought it would help me push through a stagnate creative period I was having. Read morePublished 9 months ago by Telia Raciti
Nice book full of examples. It gives you a deep understanding of intention behind graphic design. When it was used to inspire, awe and provoke.Published on August 2, 2013 by Filipe Oliveira
It's a great book with plenty of good examples for each witty style od design. It's super easy to read through and understand for class, as well.Published on February 28, 2013 by Katelyn Jacobsen
The book arrived within the time period that was promised, and it was nicely packed. The product was in good quality otherwise, but the front cover was aged yellow (probably... Read morePublished on January 10, 2011 by Sapa
If you're into graphic design, this book is a must.
The book showcases some of the best designers out there, although it's not up to date, it's still... Read more
This is a delicious book. I'd love to use it for a college design textbook.Published on March 10, 2007 by Mary Quirarte
This book effectively and clearly outlines different kinds of visual wit. People often say you cannot learn or study topics like this... "A Smile in the Mind" dispels this myth. Read morePublished on August 19, 2006 by spabomba
I read the reviews, I like wit. I like deisign. thought that this wiuld be a good book for me to get. WRONG. Read morePublished on June 4, 2006 by deshabaru