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A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.
Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.
John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.
I bought this book for a typography class. It is a must have for anyone pursuing a career in graphic arts or design. Read morePublished 9 months ago by eliot
Bought this for a class. It was a really great informative book on typography.Published 10 months ago by Clarissa
This is an excellent introductory text on typography, both in terms of content and design of the book. Read morePublished 11 months ago by broseph_stalin
I've loved type for a long time, and hoped to find a book that would frame it in a simple, but insightful package. This book did just that. Read morePublished 23 months ago by James N.
I use this book all the time - it is clear, concise, and informative. I have learned so much from it!Published on November 14, 2013 by Kelly O.
There is actually in a better textbook for Typography than this one. Plus it is a required textbook for the Typography course. Read morePublished on October 16, 2013 by NUZHAT GARDEZI