Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itself to reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts. Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. For beginning graphic designers and others interested in learning the effective use of type.
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Book Description
Editorial Reviews
From the Back Cover
A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.
Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.
About the Author
John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.
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Customer Reviews
I had the pleasure of taking two classes taught by Mr. Kane, and he definately knows typography backwards and forwards. He, as well as his book, is a wealth of knowledge for the aspiring designer.
It gives many great practical examples and exercises that makes one appreciate type on many levels.
As one who is taking a class in Typography, this is a great book to have by one's side.
Highly recommended for beginners, or those wishing to brush up on the fundamentals.
Product also came in a box with a hard cardboard inside.
- Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students by Ellen Lupton on page 139, and Back Matter
- Getting it Right with Type: The Dos and Don'ts of Typography by Victoria Squire on page 24, and Back Matter
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