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A Type Primer Paperback – September 22, 2002

ISBN-13: 978-0130990716 ISBN-10: 013099071X Edition: 1st

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A Type Primer + Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students + The Elements of Typographic Style: Version 4.0: 20th Anniversary Edition
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Product Details

  • Paperback: 196 pages
  • Publisher: Prentice Hall; 1 edition (September 22, 2002)
  • Language: English
  • ISBN-10: 013099071X
  • ISBN-13: 978-0130990716
  • Product Dimensions: 10 x 6.9 x 0.5 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #749,709 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.

Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.

About the Author

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.


More About the Author

John Kane teaches typography and graphic design at Northeastern University and at Rhode Island School of Design. He has been a practicing graphic designer and teacher for the last thirty-five years.

Customer Reviews

4.8 out of 5 stars
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See all 15 customer reviews
I would highly recommend this book not only for his class, but to get a better understanding of how typography works.
A. Lehane
This is an excellent and in-depth book, that clearly conveys the fundamentals of typography that is missing in a lot of today's graphic design.
aleigh03
The book flows very well and is a pleasurable read, and there is always something new for your eyes to take in on the next page.
A. Walter

Most Helpful Customer Reviews

10 of 11 people found the following review helpful By A. Walter on April 16, 2004
Format: Paperback
I found this book to be an excellent, well organized, and easy to use tool in learning the history, classification, and organization of type. It is a great text for anyone starting out in the design field as well as for the experienced designer. I never knew exactly how much care and detail went into properly setting type until I got into this book. Mr. Kane has included excellent visual examples and some extremely useful exercises to help illustrate each subject covered in the text. The book flows very well and is a pleasurable read, and there is always something new for your eyes to take in on the next page.
I had the pleasure of taking two classes taught by Mr. Kane, and he definately knows typography backwards and forwards. He, as well as his book, is a wealth of knowledge for the aspiring designer.
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8 of 10 people found the following review helpful By George Aye on February 3, 2003
Format: Paperback
A great book that introduces to the beginner many of the sensitivities that one ought to have when working with type.
It gives many great practical examples and exercises that makes one appreciate type on many levels.
As one who is taking a class in Typography, this is a great book to have by one's side.
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2 of 2 people found the following review helpful By Christopher L. Canfield on July 8, 2010
Format: Paperback Verified Purchase
John Kane is both an old-school typographer, but has also been a teacher for many years. It shows in this work. It is a simple book, sometimes with a single image on each page. But yet it manages to convey many difficult typographical principles quickly and effectively. The format could be read in an afternoon, but re-read many times. He makes it all seem easy and light.

Highly recommended for beginners, or those wishing to brush up on the fundamentals.
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1 of 1 people found the following review helpful By Yer Moua on January 4, 2013
Format: Kindle Edition Verified Purchase
I bought the electronic version and I somewhat regret it. Go with the paper one, things will be much better for the eyes and you can turn to the pages you want easier. Sometimes when I zoomed on the ebook it becomes distorted/blurry so get the paper version.

Lots of information on structure as well and what goes into the typefaces and such.
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1 of 1 people found the following review helpful By Reader on January 6, 2012
Format: Paperback Verified Purchase
Though still reading, the book is simple and interesting to read for a novice in typography. Very recomended to anyone interested, but knowing nothing about typography.
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Format: Kindle Edition Verified Purchase
I've loved type for a long time, and hoped to find a book that would frame it in a simple, but insightful package. This book did just that. I feel like I have enough to understand the language of the industry and really begin a healthy course towards progress in the profession. Thank you.
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By Compugraphic on December 9, 2013
Format: Paperback Verified Purchase
Clean and clear: this book walks you through a few simple exercises, such as typesetting a recipe. Very clean, grid-based modernist design with beautiful proportions in classic red, white and black (but a very sumptuous, warm red was chosen). This is a great primer for design students. Takes a slightly different tact than other classics such as Designing with Type 5 (also great).
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Format: Paperback
I use this book all the time - it is clear, concise, and informative. I have learned so much from it!
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