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A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.
Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.
John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.
I would highly recommend this book not only for his class, but to get a better understanding of how typography works.
This is an excellent and in-depth book, that clearly conveys the fundamentals of typography that is missing in a lot of today's graphic design.
The book flows very well and is a pleasurable read, and there is always something new for your eyes to take in on the next page.
There is actually in a better textbook for Typography than this one. Plus it is a required textbook for the Typography course. Read morePublished 13 months ago by NUZHAT GARDEZI
Took a Typography class with John Kane the author and it was extremely helpful for his class. We covered a lot that was included in the book. Read morePublished 16 months ago by A. Lehane
This is an excellent and in-depth book, that clearly conveys the fundamentals of typography that is missing in a lot of today's graphic design.Published on October 9, 2012 by aleigh03
Ordered this book for my typography class and it came really fast. Book was brand new. Good buy!
Product also came in a box with a hard cardboard inside.
This book really shows the ins' and outs' of typography. I highly recommend people who are beginning in graphing design. It will give you a great basis.Published on September 20, 2011 by Ritz!