The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional [Paperback]

Dameon V. Russell (Author)

Book Description

Publication Date: February 13, 2007

The prospecting methodologies at the heart of this system have been at the root of sales success for years; this system incorporates much more! Russell has integrated the fundamental elements of sales success into an efficient leads generation and CRM system. Systems are the best partner to any business. The gain in efficiency however makes it more beneficial to the Real Estate Professional because most are one person operations. This system is designed to produce results! You will learn to: • generate leads via proven methods • grow your referral base • initiate CRM campaigns • master the 2 minute phone call • database 100 new contacts in 4 weeks • convert contacts to leads • convert leads to transactions • EARN 20% MORE than the average agent! System covers advanced skills for dealing with clients, provides each reader with a 'warehouse' of objection-handling techniques and call scripts. You will learn to incorporate prospecting protocols into your daily routine to gain competitive advantage.

Editorial Reviews

Review

As a brand new agent, I closed 12 transactions within the first 7 months. Thanks to my teacher, Dameon Russell. -- Nooria Kakar - TOP Producer (Masters) Century 21 System

Dameon's operational models, are like nothing I have ever seen before! I realized HUGE increases in production! -- Steve Youmans - Realtor, Career Development Director - Century 21 System

My production tripled, my working hours are down a third; I'm happier, I don't have to fight for the business." -- Michael Chand - TOP Pruducer (Centurion) Century 21 System

Right to the point with several easily followed analogies, real-life situational references, and even a bit of humor. -- Nikki Page - Keller Williams; Top Producing Agent

From the Publisher

Simply packed full of the purest knowledge for a book of its kind. As a real estate professional, new or seasoned, you should have this book at your side at all times and work to apply the models presented by the author.

See all Editorial Reviews

Product Details

• Paperback: 130 pages
• Publisher: BookSurge Publishing (February 13, 2007)
• Language: English
• ISBN-10: 1419661485
• ISBN-13: 978-1419661488
• Product Dimensions: 7.8 x 5.2 x 0.5 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.4 out of 5 stars  See all reviews (13 customer reviews)
• Amazon Best Sellers Rank: #1,180,506 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars Great prospecting book., July 28, 2007

By 

Kent R. Dills (Dallas, TX) - See all my reviews
(VINE VOICE)    (REAL NAME)   

Amazon Verified Purchase

This review is from: The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional (Paperback)

This book is so good that I read it in 2 sittings (would have been 1 but I started pretty late the first night).

Dameon provides an excellent description of his proprietary process for prospecting/lead developing that even new agents (read me!) can understand. He also fully explains Customer Relationship Management and touches on the applicable technology. Note: IMHO - the CRM and tools discussed apply to any sales process - not just real estate.

I especially like that he doesn't focus on "old school" methods like door knocking and cold calling; yet, he gives a very realistic method for filling the pipeline.

3 of 4 people found the following review helpful:

1.0 out of 5 stars Specialty Books are Not Worth It!, June 9, 2008

By 

Struggling Realtor "Selling In" (Northern Virginia) - See all my reviews

This review is from: The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional (Paperback)

I bought an "out-of-print" business book for a discussion group. When I ordered it, I missed the fact it was a paperback, thinking the price was OK for a hardback. Whatever reasoning was used to determine the price, the book is a ripoff.
The prose is boring, repetitive, pedantic, and there are numerous grammatical and spelling mistakes throughout.
The subject is not given an in-depth treatment. Rather, it is an example of a writer - thinking he/she has professional expertise to sell - would do better to find a new career. No wonder the book is out-of-print!

3 of 4 people found the following review helpful:

1.0 out of 5 stars The book is not much for the price, November 17, 2007

By 

Bookman Bob (Austin, TX) - See all my reviews

Amazon Verified Purchase

This review is from: The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional (Paperback)

This book hops on the fame of another recent and very popular real estate book which has a similar cover design and color; however, this one contains nothing new, and does not really deal with prospecting methods - only followup methods for the prospects you already have, or that company marketing is sending you. Small in size, it's hardly more than a pamphlet for an excessive price.