The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional (Paperback)

by Dameon V. Russell (Author)
Key Phrases: real estate sales business, real estate sales professionals, available convenient time, Agent Davis, Agent Montano, Prospecting Model (more...)

Editorial Reviews

Review
As a brand new agent, I closed 12 transactions within the first 7 months. Thanks to my teacher, Dameon Russell. -- Nooria Kakar - TOP Producer (Masters) Century 21 System

Dameon's operational models, are like nothing I have ever seen before! I realized HUGE increases in production! -- Steve Youmans - Realtor, Career Development Director - Century 21 System

My production tripled, my working hours are down a third; I'm happier, I don't have to fight for the business." -- Michael Chand - TOP Pruducer (Centurion) Century 21 System

Right to the point with several easily followed analogies, real-life situational references, and even a bit of humor. -- Nikki Page - Keller Williams; Top Producing Agent

Product Description
The agent business models inside are designed to produce results! You will learn to:

* generate leads via proven methods
* grow your referral base
* initiate CRM campaigns
* master the 2 minute phone call
* database 100 new contacts in 4 weeks
* convert contacts to leads
* convert leads to transactions
* EARN 20% MORE than the average agent!

System covers advanced skills for dealing with clients, provides each reader with a "warehouse" of objection-handling techniques and call scripts. You will learn to incorporate prospecting protocols into your daily routine to gain competitive advantage.

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Product Details

• Paperback: 130 pages
• Publisher: BookSurge Publishing (February 13, 2007)
• Language: English
• ISBN-10: 1419661485
• ISBN-13: 978-1419661488
• Product Dimensions: 7.8 x 5.2 x 0.5 inches
• Shipping Weight: 5.6 ounces (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars See all reviews (15 customer reviews)
• Amazon.com Sales Rank: #505,270 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Great prospecting book., July 28, 2007

By	Kent R. Dills (Dallas, TX) - See all my reviews (REAL NAME)

This book is so good that I read it in 2 sittings (would have been 1 but I started pretty late the first night).

Dameon provides an excellent description of his proprietary process for prospecting/lead developing that even new agents (read me!) can understand. He also fully explains Customer Relationship Management and touches on the applicable technology. Note: IMHO - the CRM and tools discussed apply to any sales process - not just real estate.

I especially like that he doesn't focus on "old school" methods like door knocking and cold calling; yet, he gives a very realistic method for filling the pipeline.

6 of 8 people found the following review helpful:

3.0 out of 5 stars Repetitive, but good, June 14, 2007

By	Tina (Lynnwood, WA) - See all my reviews

I found this book to be somewhat repetitive in it's message - but it was a good read nonetheless. If I had to sum up what I got from it: Build, Work and Prosper from your database. I agree that it's a great way to do business, but it takes time to get enough names. Certainly worth the time to read it and the cost. I will keep it on my bookshelf and will probably refer to it because of the suggestions at the end.

8 of 11 people found the following review helpful:

5.0 out of 5 stars Exactly what the Dr. ordered!, March 1, 2007

By	S. M. Montano (Sacramento, CA) - See all my reviews (REAL NAME)

First of all let me say I found this book to be VERY easy to read and to follow; the illustrations were very helpful. This prospecting and self-promotion "ideaology" is pretty impressive. Beyond that, the business models are easy to mimic and implement.

Just like any agent, I've read ALL the books out there, I place this one on a level equal to Gary Keller's book; it's that good. The techniques kind of make you say, "I should have BEEN doing this." It's scary to realize just how much you actually don't know about exactly what is necessary to succeed in our business. If you make a living in real estate sales you MUST have this book. Not to read it is a terrible mistake!