Customer Reviews

The ABC's of Prospecting: The Ultimate System for Every Real Estate Sales Professional

5 star:		(6)
4 star:		(0)
3 star:		(3)
2 star:		(1)
1 star:		(3)

 

 

This book is so good that I read it in 2 sittings (would have been 1 but I started pretty late the first night).

Dameon provides an excellent description of his proprietary process for prospecting/lead developing that even new agents (read me!) can understand. He also fully explains Customer Relationship Management and touches on the applicable technology. Note: IMHO - the CRM and tools discussed apply to any sales process - not just real estate.

I especially like that he doesn't focus on "old school" methods like door knocking and cold calling; yet, he gives a very realistic method for filling the pipeline.

I bought an "out-of-print" business book for a discussion group. When I ordered it, I missed the fact it was a paperback, thinking the price was OK for a hardback. Whatever reasoning was used to determine the price, the book is a ripoff.
The prose is boring, repetitive, pedantic, and there are numerous grammatical and spelling mistakes throughout.
The subject is not given an in-depth treatment. Rather, it is an example of a writer - thinking he/she has professional expertise to sell - would do better to find a new career. No wonder the book is out-of-print!

This book hops on the fame of another recent and very popular real estate book which has a similar cover design and color; however, this one contains nothing new, and does not really deal with prospecting methods - only followup methods for the prospects you already have, or that company marketing is sending you. Small in size, it's hardly more than a pamphlet for an excessive price.

This book goes miles beyond your average leads generation training session. Best of all is that its not full of hype, "you can do it!" type rhetoric. The book lays out an easy to follow set of business and leads generation models that REALLY work. In the current R.E. market, agents MUST have some sort of edge, an advantage. This book provides the model, if you follow it, you get that edge. As a Broker with 42 active agents, I've made this book a mandatory must read.

First of all let me say I found this book to be VERY easy to read and to follow; the illustrations were very helpful. This prospecting and self-promotion "ideaology" is pretty impressive. Beyond that, the business models are easy to mimic and implement.

Just like any agent, I've read ALL the books out there, I place this one on a level equal to Gary Keller's book; it's that good. The techniques kind of make you say, "I should have BEEN doing this." It's scary to realize just how much you actually don't know about exactly what is necessary to succeed in our business. If you make a living in real estate sales you MUST have this book. Not to read it is a terrible mistake!

This book is an easy read for sure..and that's good because I'll be referring back to it over and over again. The database organizing system
and contacts management model is so easily implemented.

As a middle-level producer I'm anxiously seeking that leverage that will
move my production up a level; I've found it! Thank you to Dameon Russell,
it's been like discovering the missing link and I am forever grateful. I
highly recommend the principles, methods and models detailed in this book;
HIGHLY!!

I have to say, this is the most straight forward industry book of it's kind I've ever read. Right to the point with several easily followed analogies, real-life situational references, and even a bit of humor.
Dameon Russell has nailed it! It's not just having a database of contacts, it's all about what to do with them, how to manage them, how to grow your database and your business, and how to turn it all into referral gold. Simply put, you truly need this book to be in real estate sales today. Two thumbs up and thanks to the author for sharing the real secrets to success!

I respect the author's ability and knowledge, but I really thought this was a very basic book about prospecting. It's good information, but it's not very deep.

My suggestions for new agents are: Gary Keller's SHIFT, Loren Keim's Real Estate Prospecting and Dirk Zeller's Success as a Real Estate Agent For Dummies. You'll get a lot more information.

I found this book to be somewhat repetitive in it's message - but it was a good read nonetheless. If I had to sum up what I got from it: Build, Work and Prosper from your database. I agree that it's a great way to do business, but it takes time to get enough names. Certainly worth the time to read it and the cost. I will keep it on my bookshelf and will probably refer to it because of the suggestions at the end.

Just bought this book and finished reading it in less then 1hour. It is not a book about the ABC's of Prospecting, it's about TIME MANAGMENT. I recommend you looking for other prospecting books.