About adidas
The vision of company founder Adolf Dassler has long become reality, and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dassler’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War.
The adidas name dates back to 1948, deriving from the first two syllables of Adi Dassler’s first and last name. One year later, Adi Dassler registered the Three Stripes as a trademark. After a period spanning almost 70 years, the Dassler Family withdrew from the company in 1989, and the enterprise was transformed into a corporation ("Aktiengesellschaft"). French-born Robert Louis-Dreyfus was Chairman of the Executive Board from April 1993 to March 2001. It was he who initiated adidas’ flotation on the stock market in November 1995. adidas--a name that stands for competence in all sectors of sport around the globe. Today, the adidas product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
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Product Description
The adidas Superstar was introduced in 1969 on court for tests and was released to the public by 1970. It was the first low-top basketball shoe to feature an all-leather upper and the now-famous rubber shell toe. By the mid-'70s, three-quarters of all NBA players were wearing the new shell-toe shoes from adidas. This updated version features the classic 3 stripe design with rubber shell toe, a wider outsole, heel stabilizer and a rubber outsole. Style # 0141.
