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AGI: Graphic Design Since 1950 Hardcover – October 29, 2007

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Product Details

  • Hardcover: 800 pages
  • Publisher: Thames & Hudson; First Edition edition (October 29, 2007)
  • Language: English
  • ISBN-10: 0500513422
  • ISBN-13: 978-0500513422
  • Product Dimensions: 2.2 x 8.7 x 10.8 inches
  • Shipping Weight: 7.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #153,817 in Books (See Top 100 in Books)

Editorial Reviews


“Distinctive and beautifully illustrated.” (Library Journal)

About the Author

Ben Bos was admitted to the AGI in 1978, and has been a practicing designer for over fifty years. Eye magazine described him as 'a Renaissance man: designer, journalist, copywriter, photographer, studio manager, initiator and chairman of the Nederlands Archief Grafisch Ontwerpers'. He is now also painting.

Elly Bos is a renowned Dutch artist.

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Robert Fripp on May 19, 2008
Format: Hardcover
This massive undertaking dedicates one page each to about 500 designers who made their mark in world design after 1950. Editors Ben and Elly Bos selected a total of 1,943 colour illustrations to mark their subjects' work. I looked at pages about designers whose work I knew, concluding that the editors had made good choices, accurately representing important aspects of their subjects' careers.

One can imagine almost any designer, tired, stressed and working to a deadline, opening 'AGI: Graphic Design Since 1950' and finding inspiration and visual solutions among its copious contents. The book has intrinsic value from that viewpoint alone. Then, interspersed among designers' personal entries, more than thirty essays describe and analyse design trends through the passing decades while posing challenges for the years ahead. For example, on the cusp of the 1990s we get 'Cold War Exits' while 'The End of Print?' mulls the rise of what would become the Internet. This book is indeed a valuable compendium about design, designers and trends through a period of almost 60 years.

The front flap tells us that 'AGI: Graphic Design Since 1950' "presents biographies of almost every AGI member to date." Alliance Graphique Internationale (AGI) accurately lays claim to being an "élite club," one of "common interest and achievement" for many leaders in design. But it is hardly fair to describe this book, which includes only AGI members, as a "Who's Who in the world of graphic design." A single professional association cannot claim universality. For example, the book lists
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Format: Hardcover
The short bios for each designer are too short to engage, and the historical setup before each decade isn't great writing, but the longer treatments in the last section are interesting, e.g. a commentary on the influence of Saul Bass on movie title sequences
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