A main selection of the Graphic Design Book Club, AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.
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Book Description
Editorial Reviews
Review
Editor Tad Crawford has authored eleven books on business and the creative professions and evidence of his deep knowledge of the field and sensitivity to predictable-yet- gnarly conflicts is unmistakable. President and publisher of Allworth Press, he's a meticulous, lucid writer who values his profession, understanding and respecting graphic design's marketplace influence and cultural force. Crawford has solicited the wisdom of savvy, eloquent experts in the sub-fields addressed in the book's thirty chapters. . . . exacting and up-to-date legal precision and ethical thoughtfulness. Other creative arts' professions would benefit from similar sourcebooks covering their fields' particulars with the articulate clarity and occupational comprehensiveness provided by Professional Practices in Graphic Design -- Independent Publisher, September/October, 1998
Professional Practices in Graphic Design is the latest addition to Allworth Press's extensive line of practical and critical books concerning the business relationships and culture of design. This comprehensive professional guide to the field covers issues of management, marketing, client and employee relationships, legal rights and ethical standards, studio health and safety. It includes short and long versions of the American Institute of Graphic Arts Standard Form of Agreement for Graphic Design Services, bibliographic information and well-indexed reference guides. Professional Practices in Graphic Design defines itself as "the business 'bible' of the field and an absolutely indispensable reference tool" for the advanced student or practicing design professional. Editor Tad Crawford has authored eleven books on business and the creative professions and evidence of his deep knowledge of the field and sensitivity to predictable-yet-gnarly conflicts is unmistakable. President and publisher of Allworth Press, he's a meticulous, lucid writer who values his profession, understanding and respecting graphic design's marketplace influence and cultural force. Crawford's solicited the wisdom of savvy, eloquent experts in the sub-fields addressed in the book's thirty chapters. The several chapters under Part IV, "Rights," covering the complicated areas of copyright, fair use and infringement, plagiarism and influence, do so with exacting and up-to-date legal precision and ethical thoughtfulness. Other creative arts' professions would benefit from similar sourcebooks covering their fields' particulars with the articulate clarity and occupational comprehensiveness provided by Professional Practices in Graphic Design. -- From Independent Publisher
Professional Practices in Graphic Design is the latest addition to Allworth Press's extensive line of practical and critical books concerning the business relationships and culture of design. This comprehensive professional guide to the field covers issues of management, marketing, client and employee relationships, legal rights and ethical standards, studio health and safety. It includes short and long versions of the American Institute of Graphic Arts Standard Form of Agreement for Graphic Design Services, bibliographic information and well-indexed reference guides. Professional Practices in Graphic Design defines itself as "the business 'bible' of the field and an absolutely indispensable reference tool" for the advanced student or practicing design professional. Editor Tad Crawford has authored eleven books on business and the creative professions and evidence of his deep knowledge of the field and sensitivity to predictable-yet-gnarly conflicts is unmistakable. President and publisher of Allworth Press, he's a meticulous, lucid writer who values his profession, understanding and respecting graphic design's marketplace influence and cultural force. Crawford's solicited the wisdom of savvy, eloquent experts in the sub-fields addressed in the book's thirty chapters. The several chapters under Part IV, "Rights," covering the complicated areas of copyright, fair use and infringement, plagiarism and influence, do so with exacting and up-to-date legal precision and ethical thoughtfulness. Other creative arts' professions would benefit from similar sourcebooks covering their fields' particulars with the articulate clarity and occupational comprehensiveness provided by Professional Practices in Graphic Design. -- From Independent Publisher
About the Author
The American Institute of Graphic Arts is the premiere professional organization for graphic designers. Founded in 1914, it consists of forty-one chapters nationwide with more than ten thousand member graphic designers and related professionals. The AIGA national office is located in New York City.
Editor Tad Crawford is Publisher for Allworth Press. He has served as General Counsel for the Graphic Artists Guild and is the author of Legal Guide for the Visual Artist, Business and Legal Forms for Graphic Designers (with Eva Doman Bruck), and The Secret Life of Money (Allworth Press). A regular columnist for Communication Arts magazine, he has served as a faculty member at the School of Visual Arts in New York City.
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More About the Author
Allworth Press publisher and founder Tad Crawford is an author, attorney, and artists' rights advocate.
Born in New York City, Crawford grew up in the artists colony of Woodstock, New York. Interested in writing both fiction and nonfiction, he majored in economics at Tufts College and graduated from Columbia Law School in February 1971. ("That explains the unusual amalgam of my activities," Crawford says. "A lot of legal skills are crucial for helping the artist and for running a publishing company. Of course, writing is an excellent background for publishing. So it's come together very well.")
Crawford clerked for a judge of the New York Court of Appeals, the state's highest court, then went to work for a small general law firm in New York City while writing and teaching writing and literature at the School of Visual Arts. Until he took the teaching assignment at the School of Visual Arts and learned of the need for materials to help artists understand their rights, he had not envisioned being an advocate of artists' rights.
"I found nothing in print to help artists deal with such legal matters as copyrights, contracts, income taxes, the 'hobby loss' problem, estate planning, or even how to get grants," recalls Crawford. And so, responding to what he saw as "an extreme need," he wrote a book dealing with those and other relevant issues, titling it Legal Guide for the Visual Artist and using it as a text for the "Law and the Visual Artist" course that he taught at the School of Visual Arts. Published in 1977, Legal Guide for the Visual Artist is now in its fourth edition and has one hundred thousand copies in print.
He followed this with The Writer's Legal Guide in 1978 (which has been updated and reissued with The Authors Guild as co-publisher and Kay Murray, the General Counsel for the Authors Guild, as co-author). With Arie Kopelman he wrote Selling Your Photography in 1980 and Selling Your Graphic Design and Illustration in 1981. At the same time Crawford served as Chairman of the Board for the Foundation for the Community of Artists, legislative counsel for the Copyright Justice Coalition (which had many arts groups as members), and general counsel for the Graphic Artists Guild. In 1982 Crawford was asked to help publish books for some of the organizations that he had represented as an attorney. In response, he became publisher of Madison Square Press, which issued annuals for such artists'organizations as the Society of Illustrators, the Society of Publication Designers, the Art Directors Club of New York, and the Art Directors Club of Los Angeles.
In 1988 he decided to strike out in a new direction, "to create a press that would offer the kind of information that was more like what I had taught, written about, and lobbied for." Crawford saw the need for a publishing company that would provide practical information to creative professionals, such as artists, photographers, designers, and authors. He knew first hand the issues faced every day by such creative people and could envision a spectrum of books to help them survive and prosper professionally.
In the Fall of 1989, Crawford published Allworth Press's first book, a revised edition of his classic Legal Guide for the Visual Artist. Ten more titles followed in 1990, offering information about marketing, promotion, pricing, copyright, contracts, health and safety, and much more. The first edition of Business and Legal Forms for Photographers was published in 1991. "The information in these books,"Crawford says, "can make all the difference in terms of success and prosperity." Today Allworth Press has a backlist of more than 250 books, publishes 12-15 books annually, and employs a staff of six very talented people.
Crawford's last involvement as an active lobbyist was in 1986, and he's given up active practice of the law to devote his energies to his publishing and his writing. The full list of books that he has authored follows:
AIGA Professional Practices in Graphic Design (editor)
The Artist-Gallery Partnership (with Susan Mellon)
Business and Legal Forms for Crafts
Business and Legal Forms for Fine Artists
Business and Legal Forms for Graphic Designers (with Eva Doman Bruck)
Business and Legal Forms for Illustrators
Business and Legal Forms for Interior Designers (with Eva Doman Bruck)
Business and Legal Forms for Industrial Designers (with Eva Doman Bruck and Carl W. Battle)
Business and Legal Forms for Photographers
Legal Guide for the Visual Artist
The Money Mentor
The Secret Life of Money
Selling Your Photography (with Arie Kopelman)
Selling Your Graphic Design and Illustration (with Arie Kopelman)
Starting Your Career as a Freelance Photographer
The Writer's Legal Guide (with Kay Murray)
Born in New York City, Crawford grew up in the artists colony of Woodstock, New York. Interested in writing both fiction and nonfiction, he majored in economics at Tufts College and graduated from Columbia Law School in February 1971. ("That explains the unusual amalgam of my activities," Crawford says. "A lot of legal skills are crucial for helping the artist and for running a publishing company. Of course, writing is an excellent background for publishing. So it's come together very well.")
Crawford clerked for a judge of the New York Court of Appeals, the state's highest court, then went to work for a small general law firm in New York City while writing and teaching writing and literature at the School of Visual Arts. Until he took the teaching assignment at the School of Visual Arts and learned of the need for materials to help artists understand their rights, he had not envisioned being an advocate of artists' rights.
"I found nothing in print to help artists deal with such legal matters as copyrights, contracts, income taxes, the 'hobby loss' problem, estate planning, or even how to get grants," recalls Crawford. And so, responding to what he saw as "an extreme need," he wrote a book dealing with those and other relevant issues, titling it Legal Guide for the Visual Artist and using it as a text for the "Law and the Visual Artist" course that he taught at the School of Visual Arts. Published in 1977, Legal Guide for the Visual Artist is now in its fourth edition and has one hundred thousand copies in print.
He followed this with The Writer's Legal Guide in 1978 (which has been updated and reissued with The Authors Guild as co-publisher and Kay Murray, the General Counsel for the Authors Guild, as co-author). With Arie Kopelman he wrote Selling Your Photography in 1980 and Selling Your Graphic Design and Illustration in 1981. At the same time Crawford served as Chairman of the Board for the Foundation for the Community of Artists, legislative counsel for the Copyright Justice Coalition (which had many arts groups as members), and general counsel for the Graphic Artists Guild. In 1982 Crawford was asked to help publish books for some of the organizations that he had represented as an attorney. In response, he became publisher of Madison Square Press, which issued annuals for such artists'organizations as the Society of Illustrators, the Society of Publication Designers, the Art Directors Club of New York, and the Art Directors Club of Los Angeles.
In 1988 he decided to strike out in a new direction, "to create a press that would offer the kind of information that was more like what I had taught, written about, and lobbied for." Crawford saw the need for a publishing company that would provide practical information to creative professionals, such as artists, photographers, designers, and authors. He knew first hand the issues faced every day by such creative people and could envision a spectrum of books to help them survive and prosper professionally.
In the Fall of 1989, Crawford published Allworth Press's first book, a revised edition of his classic Legal Guide for the Visual Artist. Ten more titles followed in 1990, offering information about marketing, promotion, pricing, copyright, contracts, health and safety, and much more. The first edition of Business and Legal Forms for Photographers was published in 1991. "The information in these books,"Crawford says, "can make all the difference in terms of success and prosperity." Today Allworth Press has a backlist of more than 250 books, publishes 12-15 books annually, and employs a staff of six very talented people.
Crawford's last involvement as an active lobbyist was in 1986, and he's given up active practice of the law to devote his energies to his publishing and his writing. The full list of books that he has authored follows:
AIGA Professional Practices in Graphic Design (editor)
The Artist-Gallery Partnership (with Susan Mellon)
Business and Legal Forms for Crafts
Business and Legal Forms for Fine Artists
Business and Legal Forms for Graphic Designers (with Eva Doman Bruck)
Business and Legal Forms for Illustrators
Business and Legal Forms for Interior Designers (with Eva Doman Bruck)
Business and Legal Forms for Industrial Designers (with Eva Doman Bruck and Carl W. Battle)
Business and Legal Forms for Photographers
Legal Guide for the Visual Artist
The Money Mentor
The Secret Life of Money
Selling Your Photography (with Arie Kopelman)
Selling Your Graphic Design and Illustration (with Arie Kopelman)
Starting Your Career as a Freelance Photographer
The Writer's Legal Guide (with Kay Murray)
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Most Helpful Customer Reviews
27 of 29 people found the following review helpful:
3.0 out of 5 stars
A fine collection of essays edited poorly,
By
This review is from: AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts (Paperback)
This book is a fine collection of articles and essays with little editorial supervision. The breadth of the articles means that you're sure to find something useful to your interests whether you be freelancer or corporate design director. There are even sample contracts.
However, this book is very poorly edited. The "its" vs. "it's" confusion runs rampant throughout (just to name one example) and there are more typos than I would expect to find in a book written for a detail-oriented audience such as designers. Sloppy. Also, quite a bit of the material is out of date. If you're looking for something that speaks to professional design practices as they relate to the World Wide Web, this is _not_ your book. Very few of the articles in this book deal with the web at all, and those that do tangentially touch upon the Internet sound like they were written in 1995.
8 of 12 people found the following review helpful:
5.0 out of 5 stars
Great Reference Book for Designers,
By
This review is from: AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts (Paperback)
I found this book to be extremely informative when I began freelancing in web design. There were a lot of great tips and guidelines for dealing with clients. In came in very handy for me recently when I needed to draw up a contract in a pinch.
1 of 7 people found the following review helpful:
1.0 out of 5 stars
Why bother,
By J3rry (O'Fallon, IL United States) - See all my reviews
This review is from: AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts (Paperback)
After reading the pages in the "Look Inside" section I almost want to walk away from my 16 year career as a designer and become an accountant. This book seems like it will be far to pessimistic to spend my money on.
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Inside This Book
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First Sentence:
For nearly ten years, I have been trying to identify and isolate the secret ingredients in successful designer-client relationships. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Copyright Office, Basic Services, Coca-Cola Company, Client's Representative, American Arbitration Association, Los Angeles, San Francisco, The Nature Company, Michael Bierut, Principal Register, Time Warner New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
For nearly ten years, I have been trying to identify and isolate the secret ingredients in successful designer-client relationships. Read the first page Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, Copyright Office, Basic Services, Coca-Cola Company, Client's Representative, American Arbitration Association, Los Angeles, San Francisco, The Nature Company, Michael Bierut, Principal Register, Time Warner New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 21
books:
See all 21 books this book cites
11
books
cite this book:
See all 11 books citing this book
- Looking Closer: Critical Writings on Graphic Design by Michael Bierut on page 206, Back Matter (1), and Back Matter (2)
- Selling Graphic Design, Second Edition by Donald Sparkman in Back Matter (1), Back Matter (2), and Back Matter (3)
- Legal Guide for the Visual Artist by Tad Crawford in Back Matter (1), and Back Matter (2)
- Business and Legal Forms for Graphic Designers (3rd Edition) by Eva Doman Bruck in Back Matter (1), and Back Matter (2)
- "Business of Graphic Design, 1st Edition" by Ed Gold in Back Matter (1), and Back Matter (2)
See all 21 books this book cites
- Graphic Designer's Guide to Pricing, Estimating & Budgeting Revised Edition by Theo Stephan Williams on page 189, and Back Matter
- Flash MX Bible by Robert Reinhardt on page 56, and Index
- Design Issues: How Graphic Design Informs Society by DK Holland in Back Matter
- Macromedia Flash MX 2004 Bible by Robert Reinhardt on page 36
- Business and Legal Forms for Graphic Designers (3rd Edition) by Eva Doman Bruck in Back Matter
See all 11 books citing this book
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