Customer Reviews

AIGA Professional Practices in Graphic Design: American Institute of Graphic Arts

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3 star:		(1)
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1 star:		(1)

 

 

This book is a fine collection of articles and essays with little editorial supervision. The breadth of the articles means that you're sure to find something useful to your interests whether you be freelancer or corporate design director. There are even sample contracts.

However, this book is very poorly edited. The "its" vs. "it's" confusion runs rampant throughout (just to name one example) and there are more typos than I would expect to find in a book written for a detail-oriented audience such as designers. Sloppy.

Also, quite a bit of the material is out of date. If you're looking for something that speaks to professional design practices as they relate to the World Wide Web, this is _not_ your book. Very few of the articles in this book deal with the web at all, and those that do tangentially touch upon the Internet sound like they were written in 1995.

I found this book to be extremely informative when I began freelancing in web design. There were a lot of great tips and guidelines for dealing with clients. In came in very handy for me recently when I needed to draw up a contract in a pinch.

After reading the pages in the "Look Inside" section I almost want to walk away from my 16 year career as a designer and become an accountant. This book seems like it will be far to pessimistic to spend my money on.