I AM: The Power of Discovering Who You Really Are [Paperback]

Howard Falco (Author)

Book Description

Release date: September 2, 2010

"I AM is a fascinating, in-depth and eye-opening look at the very essence of how each of our lives are created in every moment." - Hale Dwoskin, author of the New York Times bestseller, The Sedona Method and featured teacher in The Secret

"I AM is a powerful book about self-realization. Howard Falco offers a profound explanation of the nature of your own existence and an understanding of the life you are capable of creating." -Marci Shimoff, #1 New York Times bestselling author of Happy for No Reason

"This is a magical book that is both powerful and empowering! Howard Falco has delivered an ancient wisdom with a practical modern day application. Imagine unleashing your infinite potential...with the wisdom of I AM you will connect to a passion and purpose that will forever change the way you live. I AM will help to awaken mass consciousness by leading a discovery of who we really are." -Dr. Darren R. Weissman, author of The Power of Infinite Love & Gratitude

For centuries humankind has been asking fervent questions about the meaning of life. As Howard Falco learned, the answers to these questions can ultimately be found in the answer to just one: "Who am I?" In late 2002, in the middle of an ordinary life, Falco-a thirty- five-year-old investment manager with a wife and two children-sought the answer to this powerful question and remarkably this quest resulted in a sudden and all-encompassing shift in his awareness that revealed more about life and how we each create it than he ever imagined knowing. Startled by this new understanding and its implications for his own life and the lives of all others, Falco set out to share his discoveries. The stunning result is this book.

I AM takes readers on a life-changing journey in which they will discover the incredible power they have over their experience of life, finding that the doorway to eternal peace, happiness, and fulfillment lies in one of the shortest sentences in the written word but the most powerful in the universe: I AM.

Editorial Reviews

From the Author

It is with the deepest sense of honor and love that I present the material in this book to you. It is all the result of a startling experience of transformation that happened in 2002, culminating in the awareness of the very nature of creation, and the mechanics behind the ongoing evolution of the personal experience of life.

One of the biggest initial questions I had regarding this astonishing personal occurrence was, "Why me?", which after much further contemplation became, "Why not me?" Which leads to the most important question in this very moment, which is, "Why not you?"

If I learned anything from what happened to me it is the undeniable fact that this same information is always here for you when you are truly ready for it. How far you take it, embrace it, and integrate it into your life to achieve your desires is yours to decide. However, when you are ready, this awareness will prove to be all that it's been talked about over the centuries of time and more.

So I offer this wonderful information to you. Challenge and question all that you feel necessary along the way. You will know whether or not an understanding is right for you if it "vibes" with you, for your body is a great divining rod of truth. This feeling generally emanates from your heart, and when it happens you are being offered something significant that is above and beyond what your head may have been trying to tell you for years.

I hope you enjoy your revelations of awareness as much as I have enjoyed mine. You are about to embark on an amazing journey of self-discovery where your life and the way you look at it may be about to change forever. On this journey you will find your ability to understand life and what you're truly capable of manifesting within it to be as limitless as you dare to allow. May your creative experience in this lifetime become more full of love and peaceful because of it.

With endless gratitude & love,
Howard Falco

From the Back Cover

For centuries humankind has been asking fervent questions about the meaning of life. As Howard Falco learned, the answers to these questions can ultimately be found in the answer to just one: "Who am I?" 

In late 2002, in the middle of an ordinary life, Falco--a thirty-five-year-old investment manager with a wife and two children--sought the answer to this powerful question and remarkably this quest resulted in a sudden and all-encompassing shift in his awareness that revealed more about life and how we each create it than he ever imagined knowing. Startled by this new understanding and its implications for his own life and the lives of all others, Falco set out to share his discoveries. The stunning result is this book.

I Am takes readers on a life-changing journey in which they will discover the incredible power they have over their experience of life , finding the doorway to eternal peace, happiness, and fulfillment lies in one of the shortest sentences in the written word but the most powerful in the universe: I AM.

Product Details

• Paperback: 352 pages
• Publisher: Tarcher; Original edition (September 2, 2010)
• Language: English
• ISBN-10: 1585427985
• ISBN-13: 978-1585427987
• Product Dimensions: 8.2 x 5.6 x 0.9 inches
• Shipping Weight: 11.4 ounces (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (38 customer reviews)
• Amazon Best Sellers Rank: #47,657 in Books (See Top 100 in Books)

More About the Author

Howard Falco is an international speaker, teacher and author of the new book on human understanding and potential titled, I AM: The Power of Discovering Who You Really Are (Penguin Group). His teaching specializes in understanding and embracing the power of the mind as it relates to the creation of the experience of life. Revealed is an awareness regarding how to break through any perceived personal limitation in life and how to overcome any challenge.

On the surface Howard seems to be the everyday regular guy. However, after asking some of the "big" questions in life, in 2002 at age 35, in the middle of ordinary life, this married father of two went through dramatic shift in consciousness that revealed the answers to these questions and more about life than he ever imagined knowing. The dramatic depth and breadth of this shift in consciousness unveiled the answers to many of the largest and deepest questions that humanity seeks answers for on a regular basis, such as "Who am I?" "Why am I here?" and "Why do I suffer?"

These realizations immediately revealed the core essence underlying all human creation, action, reaction, joys and suffering. Stunned, inspired and freed by this powerful knowledge, Howard set out to honor what happened by sharing what he learned. His new book "I AM" is the incredible result of this effort.

With a groundbreaking insight into the connection of energy and personal creation, "I AM" explains the very essence of the way we each shape our lives by the way we perceive and react to our world. This awareness helps empower the reader to more of a conscious level of deliberate creation as they learn how much power they have to create the experience of life they desire most.

Howard works with individuals looking for more peace and fulfillment in any area of life such as career, relationships, sports performance or personal issues. His insight helps them to harness more of the creative power of their mind in the effort to accomplish any desire state of mind, goal or dream they have for themselves. More information can be found on his website www.HowardFalco.com

Most Helpful Customer Reviews

85 of 89 people found the following review helpful

5.0 out of 5 stars Personal Metaphysics September 15, 2010

By Julie Clayton VINE™ VOICE

Format:Paperback

Just when I was losing faith in the veracity of the principles of spiritual enlightenment, I opened this brilliant book, "I AM," and all faith was restored. I opened the book randomly, anticipating a quick read of yet another Cliff's Notes variation on the you-can-create-your-reality theme, and instead was instantly transported into a world of matter, energy, evolution, and intention. Moving from my desk to the balcony with a fresh cup of tea, I settled in and read the entire book in one sitting, only returning to the pages that I had originally skipped over after I had reached the end of the book.

More than just affirming, "I AM" engendered within me a peaceful state of all-rightness with the world, a state of being the author defines as: "a balanced state of mind, due to the fact that who you believe yourself to be (I AM) has been met through your sensory perception with its exact experience in reality." Yippee! If I were a cat, I'd be purring.

The usual words I might choose to describe a book of this nature, such as inspirational, powerful, empowering, or transformational seem too flat and cliché, although indeed each would be an accurate representation of the insights offered. Although one can certainly categorize the contents as self-help (more like self-realization), I think a more accurate description is personal metaphysics. Author Howard Falco is like a wise metaphysical psychologist who delivers a profound discourse about the nature of reality, creation, and meaning--and guides us along the journey of discovery toward our individual wholehearted existence within this evolutionary playground.

Falco turns the eternal question, "who am I?" upside down, and mirrors the possibilities for reflection that are waiting at our doorstep...leading us to the core truth of self-realization so that we can say: "This is who I AM!" "This is what I AM!" "This is why I AM!" And, "This is who I CAN BE!"

64 of 66 people found the following review helpful

5.0 out of 5 stars LIFE CHANGING READ! December 15, 2010

By MICHAEL FINE

Format:Paperback

My name is Michael Fine. 2010 has been the most challenging year of my life for me and my wife and two boys, ages 14 and 11! I lost my Father in 2/10, lost my left arm at the shoulder in a terrible car accident in 4/10, and found out my Mother has Stage IV lung cancer in 8/10. Howard's book, I AM, has been like a GPS Navigation system guiding me to understand and empower me to not only start to get through this catostrophic time, but to thrive in life and be filled with gratitude for each and every moment that I AM alive! With Howard's book as my guide, I have begun on my path to changing the world by lecturing to children about overcoming life's obstacles, dealing with change in a positive way, and living in the Here and Now (the present moment)!

I am so grateful to Howard for empowering me to embark on my journey through my new life and provide me with the necessary tools to do so.

This book is a must read for anybody in any circumstance who is open to receiving this self empowering, life changing information!

With much love and gratitude,

Michael A. Fine

87 of 99 people found the following review helpful

3.0 out of 5 stars Grammatically correct, but 75% could have been edited out December 22, 2010

By Positive Logic

Format:Paperback|Amazon Verified Purchase

Is this book worth getting? Knowing what I know now, "yes" -- but only if you skim your way through to the Appendix. Then...focus on the Appendix.

First the negative. As hard as I tried to like to like this book because of the positive reviews, I found the first 3/4 of the book to be comprised of repetitive statements of either the obvious or of what are the most basic tenets of conventional positive thinking such as:

1) We create our own reality.
2) Fear tends to bring about the very thing that is feared.
3) Faith tends to bring about positive outcomes.
4) People tend to be products of their environments.
5) You cannot go back in the past and change anything you did.
6) Failure does not define who you are

It was increasingly painful the more I read, because at the beginning the book, the author talks about a profound moment in life when he received a major shift in his awareness. As I read successive chapters, I found that the wisdom that had been revealed to him was material that is covered by thousands of other books. I suppose this affirms the truth that we all know. But perhaps this could have been condensed to 2 or 3 chapters.

Even when I tried randomly jump around the book, every time I'd land on something that made me want to say..."well, duh."

Next the positive. About 3/4 of the way through the book, we get to what I'd say is the point of the book. Then, in the Appendix he concisely outlines a method that is designed to help people take control of their destinies. While I didn't find it to be earth-shatteringly different from other methods I've run across (the core of it seems to be affirmations), I'm guessing that some people will find this information valuable.