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4.5 out of 5 stars
I AM: The Power of Discovering Who You Really Are
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101 of 103 people found the following review helpful
on December 15, 2010
Format: Paperback
My name is Michael Fine. 2010 has been the most challenging year of my life for me and my wife and two boys, ages 14 and 11! I lost my Father in 2/10, lost my left arm at the shoulder in a terrible car accident in 4/10, and found out my Mother has Stage IV lung cancer in 8/10. Howard's book, I AM, has been like a GPS Navigation system guiding me to understand and empower me to not only start to get through this catostrophic time, but to thrive in life and be filled with gratitude for each and every moment that I AM alive! With Howard's book as my guide, I have begun on my path to changing the world by lecturing to children about overcoming life's obstacles, dealing with change in a positive way, and living in the Here and Now (the present moment)!

I am so grateful to Howard for empowering me to embark on my journey through my new life and provide me with the necessary tools to do so.

This book is a must read for anybody in any circumstance who is open to receiving this self empowering, life changing information!

With much love and gratitude,

Michael A. Fine
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101 of 106 people found the following review helpful
Format: Paperback
Just when I was losing faith in the veracity of the principles of spiritual enlightenment, I opened this brilliant book, "I AM," and all faith was restored. I opened the book randomly, anticipating a quick read of yet another Cliff's Notes variation on the you-can-create-your-reality theme, and instead was instantly transported into a world of matter, energy, evolution, and intention. Moving from my desk to the balcony with a fresh cup of tea, I settled in and read the entire book in one sitting, only returning to the pages that I had originally skipped over after I had reached the end of the book.

More than just affirming, "I AM" engendered within me a peaceful state of all-rightness with the world, a state of being the author defines as: "a balanced state of mind, due to the fact that who you believe yourself to be (I AM) has been met through your sensory perception with its exact experience in reality." Yippee! If I were a cat, I'd be purring.

The usual words I might choose to describe a book of this nature, such as inspirational, powerful, empowering, or transformational seem too flat and cliché, although indeed each would be an accurate representation of the insights offered. Although one can certainly categorize the contents as self-help (more like self-realization), I think a more accurate description is personal metaphysics. Author Howard Falco is like a wise metaphysical psychologist who delivers a profound discourse about the nature of reality, creation, and meaning--and guides us along the journey of discovery toward our individual wholehearted existence within this evolutionary playground.

Falco turns the eternal question, "who am I?" upside down, and mirrors the possibilities for reflection that are waiting at our doorstep...leading us to the core truth of self-realization so that we can say: "This is who I AM!" "This is what I AM!" "This is why I AM!" And, "This is who I CAN BE!"
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109 of 127 people found the following review helpful
Format: PaperbackVerified Purchase
Is this book worth getting? Knowing what I know now, "yes" -- but only if you skim your way through to the Appendix. Then...focus on the Appendix.

First the negative. As hard as I tried to like to like this book because of the positive reviews, I found the first 3/4 of the book to be comprised of repetitive statements of either the obvious or of what are the most basic tenets of conventional positive thinking such as:

1) We create our own reality.
2) Fear tends to bring about the very thing that is feared.
3) Faith tends to bring about positive outcomes.
4) People tend to be products of their environments.
5) You cannot go back in the past and change anything you did.
6) Failure does not define who you are

It was increasingly painful the more I read, because at the beginning the book, the author talks about a profound moment in life when he received a major shift in his awareness. As I read successive chapters, I found that the wisdom that had been revealed to him was material that is covered by thousands of other books. I suppose this affirms the truth that we all know. But perhaps this could have been condensed to 2 or 3 chapters.

Even when I tried randomly jump around the book, every time I'd land on something that made me want to say..."well, duh."

Next the positive. About 3/4 of the way through the book, we get to what I'd say is the point of the book. Then, in the Appendix he concisely outlines a method that is designed to help people take control of their destinies. While I didn't find it to be earth-shatteringly different from other methods I've run across (the core of it seems to be affirmations), I'm guessing that some people will find this information valuable.
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16 of 18 people found the following review helpful
on January 6, 2011
Format: PaperbackVerified Purchase
this may be the last one that I read. 2010 was a very difficult year for me due to my job, then job loss and the illness and death of my father. I found myself struggling to to stay positive and had lost a lot of my faith in God. I still prayed, but felt that my prayers were not being answered the ~vast~ majority of the time. I know have a renewed faith in both myself and God. Howard explains a lot of concepts that I never fully understood. I really appreciated his thoughts on the ego and how to deal with the ego. He gives you a process to follow where you can build the life that you want (and also understand why you may be having the "less than desirable" life you currently have). I am finally beginning to understand that everything is perfect for me just as it is.

I found the entire book to be excellent - unlike the opinion of another reviewer who felt that most of the book was a repeat of other material and not necessary. I highly recommend this book if you feel that you are stuck in any area of your life. It is much more than just using affirmations - it is a way to live your life in a state of peace and joy that is not artificial.
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13 of 15 people found the following review helpful
on February 24, 2011
Format: PaperbackVerified Purchase
I have read tons of spiritual book in the last 18 months. At first each was mind-blowing then before long they all began sounding the same. Too often, spiritual authors needlessly stretch their ideas to fill the requisite 220-something pages. Most often, what they have to say could be boiled down to much quicker reads. I read these reviews more carefully now, looking for worthwhile reads. I Am is one of those must-read books. First, Falco is a good writer, many of them just plain aren't. He clearly explains his experiences and lays out thought-provoking ways in which to view life and the Universe. He doesn't promise yachts and horse farms as a result of positive thinking but then again he does without selling his ideas based on appealing to our sense of greed. I believe he experienced the mind-expanding awakening he claims. I did too about a year ago so his description of how it felt resonated deeply with me. This book does not contain the usual annoying step by step instructions on how to manifest change but rather ideas that evoke thought and contemplation. As someone who has read tons of spiritual books, I found this to be a rare and sincere work and well worth the time. Excellent job, I'll be waiting for his next!
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28 of 35 people found the following review helpful
on September 2, 2010
Format: Paperback
I have had the pleasure and honor of knowing the author, Howard Falco for more than 15 years. I have personally seen the massive transformation and expansion of awareness that Howie describes in spellbinding fashion in his book. I AM is the self realization of this astonishing new awareness, his unwavering faith in himself, and his ultimate goal of providing a vehicle with which all people on this planet can experience peace, love, and contentment in this and every moment going forth. It is extremely difficult to put into words how much Howie has helped me,my family, my friends, and many of my patients over these past few years. Though Howie himself is limited to who he can touch personally, I AM, The Power of Discovering Who You Really Are, will endlessly emit ripples of his positive energy throughout the universe eventually culminating with complete and absolute unconditional love in all, and for all.
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7 of 7 people found the following review helpful
on April 6, 2011
Format: PaperbackVerified Purchase
I enjoyed this book immensely and have ordered a second copy to send as a gift for my son. It is thought provoking and deep and helps the reader get right to the source of any incompatibility between one's self image and reality. What we think about ourselves does matter, much more than I ever dreamed. We label ourself and if our actions do not follow these labels, our lives are out of balance. Our labels can be self-limiting and we live our lives cheating ourselves out of living a rich and full life. I highly recommend this to anyone wishing to discover more about themselves. You may just find out who you are.
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9 of 10 people found the following review helpful
Format: Paperback
An interesting book, and one which took me a bit of effort to get hooked on.

It is a very well done compilation of ideas and methods from the Human Potential movement, the New Age movement, and some very old spiritual ideas. It takes that information and weaves it into a new perspective, the idea that beliefs about oneself are basically "I Am" statements. All the usual "you create your own reality" directions and observations are developed through this concept, and that is done very well, indeed.

I found much of what is in here to be old news, as I have been seeking and exploring in this arena for nearly five decades. For someone who has not done that, this book is a treasure-trove of wisdom and liberating ideas. Even for a jaded old seeker like myself, there is much that is new, if only because it is viewed with "new eyes."

I found the writing uneven at times. Sometimes too verbose and awkward, sometimes repetitive and overly detailed. For example, at the start of Chapter 2, the author describes how we create our own experience of life. He states that we are capable of experiencing all the manifestations of matter in the world through our senses, then goes on to state that again in the next sentence, enumerating the 5 senses one by one. This paragraph should have been tightened up considerably. There is much of this early on in the book. I found the later parts of the book had much less.

He also tends to "invoke" scientific ideas, as is common in such writings, and when that science is out of date or wrongly interpreted, it hurts his message. I know this is a common tactic with writers today to try and seem modern and in touch, but most mainstream science used by people is inaccurate or just plain wrong. (The reason why so much mainstream science knowledge is incorrect is long and involved - not an appropriate discussion here.) It is not necessary to try and tie everything to "science" for it to be powerful and true.

Those nitpicks aside, it is still a very good book. It is not, however, a quick fix or cookbook solution to one's life dilemmas. This is a book to be studied and digested, tested and verified, and studied again. There is a great deal of valuable knowledge here, and a very powerful set of tools for liberating oneself and others.

Highly recommended.
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5 of 5 people found the following review helpful
on February 22, 2011
Format: PaperbackVerified Purchase
This wonderful labor of Love has helped me personally to realize that a change was needed in my life. There have been moments in meditation that have been bliss yet something was still missing. That missing link was "Me" and an understanding of myself and others. If you are in search of a laser focused message that does not fool around, this masterpiece can be your guide to crystal clarity about yourself and those you encounter every day. When I was ready to ask the questions and accept my role in my own evolution, "I AM" found me.
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7 of 8 people found the following review helpful
on January 3, 2011
Format: PaperbackVerified Purchase
That is I AM pleased, HE IS a gifted author and IT WAS a wonderful book, if however, somewhat vicissitudinous. That is to say: there were without a doubt some wonderful "ah ha!" moments but for this reader they took sometimes 30 or 40 pages to develop, and it took me nearly 2/3rds of the book to figure out why; each sentence is rife - packed to the gills - with insight. It is in my nature to plow through a book picking off the low hanging fruit, as it were, then circle back to the more esoteric wisdom that I failed to notice the first time around. I advise one not to employ this methodology with this work; slow the pace, absorb the content carefully and then move on.

Somewhere on or about page 38, Mr. Falco refers to a woman (via an example) as a person whom had been in effect lying to herself as "diluted," I'm quite certain that he meant "deluded." Other than the aforementioned, the book was very well written, edited and capaciously insightful. 4 stars on board, with a real 4 and ½ on this first working day of the new year.
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