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I AM This Book PG: (One Show) [Hardcover]

The One Club (Author)
3.2 out of 5 stars  See all reviews (4 customer reviews)


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Book Description

January 1, 2008
Great advertising and design can make the world stop and think. It can make people listen. And, sometimes it can even change a personÆs life. The One Show celebrates all of the qualities that go into making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals, this yearÆs edition features the very best work from around the world from the 2007 One Show and One Show Design contests. In these pages are more than 1,600 four-color images from the finalists and winning entries, insider perspectives from the Gold Pencil winners, a spotlight on the Client of the Year, the college competition winners, and a look into the judging process with a JudgeÆs Choice section. Lavishly produced with full-color throughout, this book is the must-have annual for creatives, clients, students, and anyone interested in advertising and design. Categories covered include print, design, integrated branding, television, and radio.

  • Known among creatives and designers in the advertising industry as THE book to have, with 29 years of legacy


Editorial Reviews

About the Author

The One Club for Art and Copy is a nonprofit organization founded in 1975 to recognize and promote creative excellence in advertising. Through its publications, exhibitions, and awards competitions it seeks to inform and educate both the public and advertising professionals about the intrinsic value of creative standards in advertising. The One Club fosters the next generation of advertising professionals through scholarships, portfolio reviews, and the annual exhibition of student work.

Product Details

  • Hardcover: 408 pages
  • Publisher: Rockport Publishers (January 1, 2008)
  • Language: English
  • ISBN-10: 0929837312
  • ISBN-13: 978-0929837314
  • Product Dimensions: 12 x 8.7 x 1.4 inches
  • Shipping Weight: 5.2 pounds
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,317,700 in Books (See Top 100 in Books)

 

Customer Reviews

4 Reviews
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Average Customer Review
3.2 out of 5 stars (4 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful:
4.0 out of 5 stars The best one...., February 15, 2008
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This review is from: I AM This Book PG: (One Show) (Hardcover)
Ok, we have a bunch of advertising festivals. Some are good, some are bad. I think the One Show is the best one around. It's annual book is really good. If you are getting just one advertising book this year, pick this one.
I only wish that the dvd came with the awarded tv spots....
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3.0 out of 5 stars Not your father's One Show, March 29, 2009
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This review is from: I AM This Book PG: (One Show) (Hardcover)
Once the pride of the creative advertising community the One Show has long been a favorite. In recent years the proliferation of fake entries, and winners, has brought down this trusted resource. Fake ads have long been part of this collection but not in the numbers seen this year. While their are several great pieces of work it's disappointing to see this development / decline.
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4.0 out of 5 stars Good but I hoped for great, August 24, 2008
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Crow (Australia) - See all my reviews
This review is from: I AM This Book PG: (One Show) (Hardcover)
Some really good ads. Nice ideas. But I was hoping it would be full of ideas you wished you had thought of. Still inspiring.
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Inside This Book (learn more)
First Sentence:
How do you attract 16-to-20 year olds to the Tate Modern, a museum dedicated to the high-brow world of modern art? Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
pirate radio, stump fight, passenger girl
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Slim Jim, Crispin Porter, Miami Ad School, Leo Burnett, Bartle Bogle Hegarty, Buenos Aires, San Francisco, Sao Paulo, Merit Television, Tony Granger Jan Jacobs Leo Premutico, Kuala Lumpur, Merit Collateral, Miami Beach, Jung von Matt, Erik Vervroegen, Burger King, Los Angeles, Cape Town, Keith Scott, Guy Rooke, Hungry Man, Petaling Jaya, Equity Marketing, University of Colorado
Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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