Customer Reviews

The AMA Handbook of Public Relations

5 star:		(2)
4 star:		(0)
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I loved it. Impressive. I won't say it is a "detailed" handbook to use to actually become expert at PR in the 21st century. But it is a wonderful book that covers the following:

>>New media [Web sites, blogs, & mircoblogs]
>>Old media [Newspapers, magazines, etc.]
>>Public speaking
>>Market research
>>Tactics for keeping up digitally

I'm not sure why "market research" was included. But then the book is sponsored by the AMA. I found the text to be well written and outlined. It is comprised of four parts that are broken into 19 chapters and three appendices. I urge you to examine the Search Inside feature Amazon provides for this book so you can see the 19 chapter titles.

Back in May, 2009 I read and reviewed Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR. In that review I commented that there should have been a chapter on Investor Relations. Well, the instant book has one. See Chapter 13 and the related chapter on The Annual Report (14). I like both books. And I think they compliment one another. I highly recommend any public relations professional who wants to be competent in their field and make things happen today read both as companion books. 5 stars!

Check out this review that I just came across online...

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Saturday, May 1, 2010
Bookviews - May 2010
By Alan Caruba

My Picks of the Month

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Getting Down to Business (Books)

Given that I have earned my living as a public relations counselor for some fifty years, I can be forgiven for taking a special interest in Robert L. Dilenschneider's new book, The AMA Handbook of Public Relations ($35.00, Amacom). The acronym, AMA, stands for the American Management Association and, since I have also been a book reviewer for the same amount of time, I can assure you that the Association publishes some of the best business books in any given year. Dilenschneider's is no exception. PR folk took to the Internet swiftly, realizing its potential to shape public opinion on goods, services, and issues. They learned, however, it can have its pitfalls as well. The Handbook is an excellent guide to combining traditional PR with the capabilities of the Internet while protecting one's client or company from harmful attention online and off. The Handbook spans key topics from the nuts-and-bolts of good versus bad PR to practical advice on speechwriting, making presentations, penning op-ed pieces, and conducting market research.

...That's it for May! Do tell your book-loving friends about Bookviews because word of mouth is our best way of reaching out to the many people who might not otherwise hear about books that deserve a wide audience. And come back in June when we shall share news of a host of new books!