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APIs: A Strategy Guide Paperback – December 24, 2011

ISBN-13: 978-1449308926 ISBN-10: 1449308929 Edition: 1st

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Product Details

  • Paperback: 150 pages
  • Publisher: O'Reilly Media; 1 edition (December 24, 2011)
  • Language: English
  • ISBN-10: 1449308929
  • ISBN-13: 978-1449308926
  • Product Dimensions: 0.3 x 6.9 x 9 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #502,745 in Books (See Top 100 in Books)

Editorial Reviews

Book Description

Creating Channels with Application Programming Interfaces

About the Author

Daniel Jacobson is Director of Engineering for the Netflix API, which is the primary distribution channel for getting movie and subscriber information to hundreds of Netflix-ready streaming devices. Prior to Netflix, Daniel led an engineering team NPR where he created the NPR API as well as the content management system that drives NPR.org, mobile platforms, and all other digital presentations of NPR content.

As CTO of Apigee, Greg Brail has led the Apigee technology team as it deployed its API management technology for scores of customers. Prior to joining Apigee, Greg led the technology behind BEA’s WebLogic JMS and Core Engine initiatives and developed the message-delivery infrastructure at TransactPlus.

Greg spent his formative years with transaction-processing pioneer Transarc, where he deployed production systems at JPMorgan and elsewhere. He has held positions at Citibank and at IBM. Greg holds a degree in Computer Science from Brown University.

Dan Woods is a seasoned CTO, author, speaker, and entrepreneur with experience in business, computer science, journalism, and publishing. He is CTO and Editor of CITO Research, a firm dedicated to creating content to improve the performance of CIO and CTOs. As an author, Dan has written or coauthored more than 20 books about business and technology, ranging from books about service-oriented architecture, open source, manufacturing, RFID, and wikis to the ideas driving the latest generation of enterprise applications, particularly in the face of Web 2.0's impact on the enterprise. Dan has written hundreds of white papers and conducted more than 1,000 interviews with experts in a variety of fields. He is also an invited speaker and moderator at international conferences.

As a CTO, Dan built technology for companies ranging from Time Inc. New Media to TheStreet.com. He has managed the product development cycle from initial requirements through sales for websites and software products designed for the publishing and financial services industries. At TheStreet.com, his systems supported the company's successful IPO and handled millions of daily page views while the number of subscribers tripled and new lines of business were launched. At CapitalThinking, Dan's software was purchased by the IT departments of large financial institutions including General Electric, JPMorgan Chase, and Citigroup.

Dan holds an M.S. from Columbia University's Graduate School of Journalism and a B.A. in Computer Science from the University of Michigan. Since July 2008, Dan has been writing a column for Forbes.com.


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Customer Reviews

3.9 out of 5 stars
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Most Helpful Customer Reviews

25 of 25 people found the following review helpful By R. B. Dixon on March 26, 2012
Format: Kindle Edition Verified Purchase
I had higher hopes for this. The book was written by management and technical folks from Netflix, NPR, and Apigee and as such they have great experience at running large and very popular APIs that serve both public and partner constituencies.

The front half of the book is advocacy: "You should have an API, here's why." Snooze. If you are reading this you probably get this already.

The back half boils down to probably about a condensed 5 pages of checklists on the subjects of metrics, security, user management, legal, and community engagement. This was more useful as it gave a more complete picture of all of the planning items on the table that don't have to do with technical execution of the API. This was all useful but not detailed enough.
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12 of 12 people found the following review helpful By Ismail Elshareef VINE VOICE on January 10, 2012
Format: Paperback Verified Purchase
You should read this book if you are remotely interested in the following:

1. Why your company needs to have an API
2. How to design, secure and manage the API
3. What API strategies your company should adopt, including legal and operational considerations
4. How to measure the success of the API
5. How to drive API engagement

The authors have years of experience in the API space and I think they did a pretty good job distilling their collective wisdom and learned best practices in this "short and sweet" booklet (134-pages!) I think it is important for the success of any API initiative that *all* stakeholders read this book to get on the same page of what needs to take place to ensure the success of the initiative. It's hard to argue with the "tried and true" practices of which this book is rife.

If you're interested in getting into the nitty gritty technical details of how to build an API, I highly recommend RESTful Web Services Cookbook: Solutions for Improving Scalability and Simplicity as a technical companion read to this book. Read this book first, and then delve into the technical details with Subbu's book.

If you're an executive who's on the fence regarding APIs, you must read this book to get educated on the subject. It's important for your team to get your full support which they won't unless you fully understand the whats, hows and whys of APIs.

You need to learn how to speak API and this book will get you fluent in no time.
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4 of 4 people found the following review helpful By Mark Hellkamp on January 28, 2012
Format: Kindle Edition Verified Purchase
Be aware that this is not a technical book, it is aimed at a non-technical business audience. Unfortunately the product description does not make this clear so anyone expecting a technical discussion of API design and implementation will be disappointed. That said, this was a good introduction to APIs for the intended audience. It goes into details about the reasons for developing an API, what it takes to build a successful API, and some of the pitfalls to avoid while developing and maintaining an API.
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4 of 4 people found the following review helpful By tjain on January 11, 2012
Format: Paperback
This is one of the first books on strategic part of API in software industry. APIs: A Strategy Guide is not for developers or designers but for non-technical folks of Software industry - PMs, Business Development staff, C Level Executives and anyone who is interested in Software marketing and Sales and its management.

Book is written in very lucid manner though in initial chapters same information and facts are repeated but still overall book maintains good flow.

Mix of Authors makes good combination. Provider of API related products and Services - Greg Brail, CTO Apigee ([...] customer - Daniel Jacobson, Director of Engineering Netflix API and Researcher, Speaker, & Entrepreneur - Dan Woods.

Book is consisting of eleven chapters and each chapter takes a dive into API strategy and business. Neither a deep dive nor a shallow one.

Book is certainly a good read and going to be on my book shelf for long time.
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2 of 2 people found the following review helpful By Hassan Mikail on January 31, 2012
Format: Kindle Edition Verified Purchase
Yup...that was the first short book I ever bought on the Kindle app for iPad. 135 pages of pure inspiration and guidance when it comes to mapping your API strategy and business needs. This is not for techies, anyone can connect with it. I even sent one as a gift to our COO, since he's into this stuff too.
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1 of 1 people found the following review helpful By Shankar Saikia on December 2, 2013
Format: Paperback Verified Purchase
I bought this book to understand the business value and operational aspects behind why APIs are needed. I have used APIs in my Netsuite-Zuora-Salesforce integration projects and in my work with the Google Analytics API.
This book is fantastic. The reader needs to be a little technical (I have rudimentary Python and JavaScript skills which I learned on my own - I will NOT call myself a coder, but I can understand some code written in these languages). Even if you are not technical at all, as long as you are willing to do a few Google or Wikipedia searches to understand one or two concepts you may not know, this is still a great read.
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1 of 1 people found the following review helpful By J. A. Quayle on April 17, 2012
Format: Kindle Edition Verified Purchase
A must read for anyone wanting to learn the basics of APIs. Covers all the basics and provides excellent practical advice based on the direct experience of the authors.
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1 of 1 people found the following review helpful By Zal Bilimoria on January 6, 2012
Format: Paperback
For those looking for a better understanding of APIs, the reasons they exist, examples of companies across sectors making use of APIs, and much more, grab this lightweight 134-page O'Reilly book written by Netflix's API director, Daniel Jacobson, among others. It's a fast, fun, and easy read for PMs, business development personnel, marketers, C-level execs, and anyone else who wants to learn why many companies are innovating and growing faster than companies without APIs.
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