- Sorry, this item is not available in
- Image not available
- To view this video download Flash Player
In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.
The GEL-Phoenix running shoe from ASICS is a everyday shoe. The synthetic and mesh upper offers durable, breathable protection, while the compression-molded EVA midsole lends cushioned support. The GEL cushioning system absorbs shock and the Trusstic System offers full-length stability.