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In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.
Take to the indoor court wearing the sleek, streamlined ASICS GEL-BladeTM 4 athletic shoe and the competition won't know what hit them. Ideal for racquetball, squash, badminton and the like, this high-performance women's court shoe boasts an upper made from synthetic and "Magic Ventilation" mesh to keep you cool when the competition heats up. P.H.F. consists of two layers of memory foam around the collar, molding to the heel for a personalized, non-slip fit. The Impact Guidance System (I.G.S.) enhances the foot's natural movement as well as your speed and agility, as namesake GEL in the rearfoot eases shock upon every landing. Employing the Trusstic System to reduce weight, the combination WET GRIP, AHAR and NC Rubber outsole provides a springy, exceptionally durable foundation that delivers sure traction to the ASICS GEL-BladeTM 4 court sneaker on smooth, wet and dry surfaces alike.