From the Publisher
Whether setting up their first photography businesses or renegotiating prices in the face of a declining economy, photographers seeking long-time success need a yardstick for fair and healthy business practices. The American Society of Media Photographers has long ago recognized this need and responded by issuing the renowned "ASMP Professional Business Practices in Photography." Now in its sixth edition, this time-tested classic has been completely updated to address media photographers most pressing concerns in the age of electronic rights and online distribution.
Packed with basic business and legal forms, checklists, and an extensive cross-media bibliography, "ASMP Professional Business Practices in Photography" discusses how to
* price products and services intelligently
* negotiate fees and agreements with competence
* handle rights in traditional and electronic media
* develop profitable business and marketing strategies
* choosing the right technology
* book publishing
"ASMP Professional Business Practices in Photography" provides reference tools, resources, and hands-on advice for any business, legal, and financial question that media photographers could stumble upon during the course of their careers. The time-tested guidebook is enlightening both for photographers facing one-time decisions and those seeking to make routine-tasks more efficient, from setting up a business and deciding the best time to expand, to justifying higher fees to clients and fine-tuning marketing skills. Encompassing the expertise of more than two dozen acclaimed industry members, including photographers representatives, writers, educators, web experts, and leading authorities in the stock photography industry, this sixth edition of a classic offers a powerful tool to keeping ones photography business fit in the face of a changing industry.
About the Author
has been the leading national organization of professional photographers for more than 50 years and is the accepted authority setting the standards for business practices in professional photography. ASMP (originally the Society of Magazine Photographers and later the American Society of Magazine Photographers) was founded in 1944 by a handful of the world¹s leading photojournalists to protect and promote the rights of photographers whose work was primarily for publication. It was formed at a time when photographers were forced to shoot on speculation and when credit lines were unheard of. The organization was born out of need, and that need has driven it for more than half a century.
Today, ASMP is the link to professional business practices, up-to-date standards in the photographic industry, and every photographer's voice in lobbying and advocacy efforts at state and federal levels. The nonprofit Society, with more than 5,000 members, is the largest organization of its kind in the United States and has won international recognition for its efforts on behalf of photographers. The Society has members in more than thirty countries, with the majority based in the U.S.
Besides its primary mission of protecting and promoting photographers' interests, ASMP is dedicated to promoting high professional standards and ethics and to cultivating friendship and mutual understanding among photographers. Its membership consists of photographers in every field with most working in the areas of advertising, editorial, commercial, and photojournalism. Through the efforts of its national office and its thirty-seven chapters nationwide, the ASMP is instrumental in educating its members and other photographers in good business practices.