At last! The eagerly anticipated revised edition of the photographer’s "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographer’s bookshelf.
The American Society of Media Photographers (ASMP) has been the leading national organization of professional photographers for more than 60 years and is the accepted authority setting the standards for business practices in professional photography.
This review is from: ASMP Professional Business Practices in Photography (Paperback)
This is a collection culled from previously published articles in the ASMP Bulletin, by different authors, arranged thematically. The essays feel like self-contained, separate pieces, which they are, and do not coalesce into a unified treatment of this subject. There is no sustained, in-depth discussion of any topic, and although the articles are related and arranged in some thematic order, the resulting book is really little more than a reprint of past ASMP Bulletins (i.e., short, one to two page overviews of topics of interest to practicing photographers).
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This review is from: ASMP Professional Business Practices in Photography (Paperback)
The ASMP Professional Business Practices in Photography, 7th addition is extremely thorough in its communication of what professional photographers should be doing. It is essential to know the inside and outside information on running a photography business in an ethical and practical way. This book contains information on best practices and how those practices benefit both the professional and the client. In the end it comes down to a positive relationship between the photographer and the client through their services. This book gives great practical advice on how to achieve such a relationship without compromising the profession with low-ball techniques. Sound business practices from qualified professionals in the field making a living and working hard to ethically provide services to clients in a positive and mutually effective way.
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This review is from: ASMP Professional Business Practices in Photography (Paperback)
This book is required reading for a class called "Business of Photography." There are good sippets throughout for those unfamiliar with business, and photography business specifically. The text is somewhat disjointed in that there is no real theme that progresses throughout. Overall, it is useful.
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